This episode is an interview with Joe Woolf, co-founder of the vegan gummy brand, Tasty Mates. Joe and Nick were early clients at Tastehead, back in 2019, when they reached out to Brandt and Micah for help in developing a new range of gummies that were plant-based, naturally delicious, and part of a brand that existed to make a positive impact in the world and the idea of us all looking after our mates.
The brand is now listed across the UK, USA, Canada and Australia by the end of the year, selling over 100,000 units every month. Not bad for a brand that launched at the start of the global pandemic.
In this episode, Brandt and Joe talk through the strategy and struggles of securing the all-important first round of investment and the tireless work that goes into to the launch of a start-up food brand. They discuss the hard graft that the Joe and Nick went through setting up and producing themselves from their commercial kitchen and navigating the leap into large-scale manufacturing. The success doesn’t even stop at their launch into the USA, as they finish up by touching on what’s next in the pipeline for Tasty Mates, which doesn’t seem to be slowing any time soon!
If you enjoy this episode, please consider subscribing.
If you have any suggestions for future episode topics, please email them to hello@tastehead.com
Find Joe and Tasty Mates at:
https://www.instagram.com/tastymates/?hl=en
https://www.linkedin.com/in/joe-woolf-1a3514114/
https://www.ocado.com/browse?filters=tasty-mates-333142
Links Mentioned:
https://www.waterstones.com/book/shoe-dog/phil-knight/9781471146725
https://www.waterstones.com/book/do-the-kind-thing/daniel-lubetzky/9780553393248
Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/
https://www.linkedin.com/in/micah-carr-hill-34a91811/
Visit https://www.tastehead.com/ to learn more.
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