While a product's taste may be amazing, if its packaging doesn't grab its target audience, it risks staying unnoticed on the shelf.
So, how can you ensure that your packaging is as enticing to the eyes as your product is to the taste buds? The challenge lies in effectively translating the taste and narrative of a product into its visual identity, and often, this connection is overlooked, resulting in lacklustre packaging not speaking to its target consumer.
To address this, we're excited to introduce you to the brand creation experts at BuxtonThreeTwo, Hal Tyler and James Bettinson, also known as the Tastehead brand design partners. With a wealth of experience creating challenger brands from the ground up, they talk us through how to bring truly disruptive brands to life.
In order to nail your packaging, first we discuss how critical it is to spend time positioning your brand, carefully understanding who your target consumer is and how they want to be communicated to.
Join us as we explore the importance of precise product positioning before diving into the creative process, how working with the development chef allows for design work that pulls taste into the visual realm, and the pivotal role of storytelling in crafting a successful brand.
If you enjoy this episode, please consider subscribing.
If you have any suggestions for future episode topics, please email them to hello@tastehead.com
Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/
https://www.linkedin.com/in/micah-carr-hill-34a91811/
Visit https://www.tastehead.com/ to learn more
Follow BuxtonThreeTwo:
https://www.linkedin.com/in/hal-tyler-683a3387/
https://www.linkedin.com/in/james-bettinson-937630158/
https://buxtonthreetwo.com/
Links Mentioned:
David Ogilvy - https://www.ogilvy.com/#work
Marty Neumeier - https://www.martyneumeier.com/
Rory Sutherland - https://www.linkedin.com/in/rorysutherland/
Black and Decker - https://www.blackanddecker.co.uk/
DeWalt - https://www.dewalt.co.uk/
Seabrook crisps - https://www.seabrookcrisps.com/
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