Brand of Brothers
A podcast about the world of branding. From tone to typography, we explore how logos happen, what makes advertising successful, and why this all matters.
Episodes
🎙️ Typography Talks: Fonts, Faces, and Brand Identity | Brand of Brothers
Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re peeling back the layers of typography and how the right font choices can shape your brand’s voice, personality, and perception. From Helvetica to papyrus (yes, we’re going there), this episode explores the art, history, and strategy behind type.
🔥 In this episode:
• ...
🎙️ Social Strategy Simplified: Building a Social Media Plan That Works | Brand of Brothers
Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re diving deep into the world of social media—what it takes to actually make it work and how to turn likes, shares, and posts into real results for your brand.
🔥 In this episode:
• Why clear goals and objectives are the backbone of every social media st...
🎙️ Fun with Funnels: Mastering the Marketing Funnel from TOFU to BOFU | Brand of Brothers
Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re breaking down the layers of the marketing funnel—from top-of-funnel (TOFU) to middle (MOFU) and bottom (BOFU). If you're in marketing, branding, or just funnel-curious, this is the episode for you.
🔥 In this episode:
- What is a marketing funne...
🎙️ AI-Generated Content: Pitfalls, Ethics & How to Use It Like a Pro | Brand of Brothers
In this sharp and insightful episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz unpack the growing wave of AI-generated content—from ChatGPT, Claude, Gemini, and Perplexity to image generation tools and search engine disruption.
Is AI the ultimate content creator or a creativity killer? Doug and Johnny explore the right ways to...
🎙️ Startups & the Power of Visual Content: Building Authentic Brands on a Budget | Brand of Brothers
In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz break down what it really takes for startups to build a brand from scratch—especially when budgets are tight and resources are limited. Spoiler alert: your logo is not your brand.
From the early stages of naming and domain grabbing to post-funding pivots and...
🎙️ The Art of Storytelling in Branding: Authenticity, Voice & Visuals | Brand of Brothers
In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz explore the powerful role of storytelling in branding—from how it creates emotional connections with audiences to why authenticity and narrative alignment are essential in today’s market.
Drawing on real-world examples like Disney, KFC, and even the lesser-known lore o...
🎙️ Creating Compelling Content for Gen Z: Values, Authenticity & the Future of Engagement | Brand of Brothers
In this high-energy episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz dig into the mindset, behavior, and expectations of one of today’s most powerful consumer groups—Gen Z. From values-driven branding to short-form video content, Gen Z is reshaping how companies create, market, and connect.
As two Gen X c...
🎙️ AI & Authenticity in Branding: Ethics, Creativity, and the Role of Humans | Brand of Brothers
In this thought-provoking episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz dive deep into the impact of AI in branding and design—specifically, how generative AI is transforming creative processes, what it means for brand authenticity, and where the ethical lines should be drawn.
With over 30 years in the design world...
Enjoy yet another installment of Brand of Brothers! Join your host, Doug Berger, as he interviews Gavin Knox-Grant.
Remixed: the branding agencyMarketing. Advertising. Design. Expertly Crafted.®
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Enjoy yet another installment of Brand of Brothers! Join your host, Doug Berger, as he takes on the role of tour guide through this branding expedition. He's excited to share with you the latest in brand refreshes, a history lesson, wisdom nuggets, along with his interview with Alex Lang. Let's get branding!
CORRECTION: The "favorite font" mentioned in this episode was designed by Jonathan Hoefler.
It’s time for Brand of Brothers! Join your host, Doug Berger, as he takes on the role of tour guide through this branding expedition. He's chuffed to bits to share with you the latest in brand refreshes, a history lesson, wisdom nuggets, along with his interview with Davar Azarbeygui. Let's get branding!
Join us as our host, Doug Berger, talks about his latest favorite brand update; offers up a top typeface review and backstory; provides a logo history lesson you may not learn in school; and delivers some wisdom nuggets you definitely don't learn there. Plus, the enigmatic Josh Smith aka Hydro74 stops in to tell us like it is!
In this latest installment, our host, Doug Berger, discusses his latest favorite brand update, one of his top typefaces, a logo history lesson you may not learn in school, and some wisdom nuggets you definitely don't learn in school. Plus, design legend and living paradox, Art Chantry drops by!
In this episode, our host, Doug Berger, presents his latest top brand update, one of his favorite fonts, a logo history lesson you might not learn in school, and some wisdom nuggets you definitely don't learn about in school.
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