Brand or Die
If you are into branding and the creative industry, then come listen to get an insider's perspective on a whole host of key topics from real-world experience. It's never been more critical to differentiate in this cutthroat marketplace which is why we say: Brand or Die® ☠️
Episodes
Cracker Barrel has updated their logo and there's a lot of outrage and many different angles to this. I'm going to do a breakdown of why a large brand like Cracker Barrel might do something and if it's a good or a bad thing.
Special guest Laura Lian Williams explains the power of bringing strategy into the experiences we create with our customers and how it can impact ROI and lead to lasting impressions.
You're not going to want to miss this episode because this is a blind spot that we all have and the great news is that there is something you can do about it!
If you would like to contact Laura, visit her website here: https://www.lauralian.com
As always...
Our guest today is Jonathan Cheek, an SEO expert who will be answering some of the most common questions people have about SEO and revealing some insights behind the questions you SHOULD be asking. We'll address whether SEO is still relevant in the modern online world and the impacts of artificial intelligence.
Tyson Smith is a seasoned attorney focusing on trademark, copyright, and unfair competition law. He is a versatile trademark practitioner whose practice spans enforcement, litigation, counseling, and prosecution. He has specific expertise in U.S. and international trademark enforcement and online brand protection strategies, with extensive experience in federal courts and trademark proceedings before the Trademark Trial and Appeal ...
If your small business feels more like the walking dead than a thriving enterprise, this video is for you. Steve Reed breaks down the 8 symptoms of a zombie brand—lifeless existence, lack of strategy, absence of personality, and more—so you can spot the problems holding your business back.Each symptom is a red flag that gets worse over time if ignored, but don’t worry—we’ve got you covered with solutions and insights to help bring ...
How is building a personal brand different than building a brand for a business? What are some key principles that I should be incorporating in my plan? I'm going to answer these questions and more all decked out as Slash from Guns N' Roses in this special Halloween episode. For branding help, visit https://vectyr.com View our work at: https://behance.net/vectyr
In this episode of Brand or Die, we dive deep into the art of rebranding. Whether you're a startup looking to refresh your image or an established business seeking a revival, rebranding is a strategic tool that can breathe new life into your brand. Discover essential tips and insights on how to successfully rebrand your business while preserving what works, staying customer-centric, and maintaining brand consistency. Join us on...
Key to capturing your audience's attention using story branding is the identification of the villain. Sometimes, this can be very difficult but there are some lessons we can learn from WW1 pilots that are amazingly applicable today! If you like history, villains, story branding, and how it can help your business capture audience attention and drive sales, then don't miss this episode! References: https://www.historynet.co...
If you're a startup or business that needs a new website, it can be time-consuming and expensive. Well, I have as simple strategy that can help you in BOTH of those areas and in a couple more!
Resources about page-scrolling: https://medium.com/rareview/the-above-the-fold-myth-f0f93b1b9875
https://blog.c-c.com.au/how-far-will-people-scroll-down-a-web-page
https://yump.com.au/blog/do-people-scroll-below-the-fold
Note: when...
Time to dig into these 8 Zombie Brand symptoms starting with the first: Lifeless Existence. We're going to discuss what this means and how not to succumb to this terrible plague!
Yo startup warriors, in this game-changing episode I'll expose a secret to why your sales numbers may be in the crapper, and reveal a solution to turn the tide in your favor. Oh yeah, we're breaking out the digital whiteboard for some Pictionary-level art to break it all down!
For branding help, visit https://vectyr.com
View our work at: https://behance.net/vectyr
In this episode, we're going to analyze the 8 symptoms of a Zombie Brand and you'll be able to self-diagnose where you currently stand and if Brand Zombification is a looming or active threat that you need to address. 02:35 - Intro to the 8 Symptoms 02:55 - 1. Lifeless Existence 04:14 - 2. Lack of Strategy 05:49 - 3. Absence of Personality 06:39 - 4. Unconscious Engagement 08:34 - 5. Aimless Targeting 09:51 - 6. Repuls...
So you're looking to get a logo done but aren't quite sure of how much you should spend, where you should turn, or what you need. I have some tips for you that can provide some direction so that you can make the best choice no matter your budget or needs.
This episode is a breakdown of the Storybrand methodology by Donald Miller. We talk about what it is and go over some real life examples that show how it can be used effectively in the real world. Create your own StoryBrand BrandScripts for FREE online here: https://mystorybrand.com/ The story is just the first part, to flesh out a brand architecture that combines the brand story with a whole suite of other tools, you'll want...
We're going to dig into why it is critical to find a perfect fit with clients and some ideas on how to do it. We cover specialization some more and why it beats generalization for solopreneurs.
You have a business idea, but you're making some very risky assumptions aren't you? Should you just charge forward anyway or should you validate those assumptions first? That's what we'll be talking about today. Get branding help for your business: https://vectyr.com
Spend a lot of time writing the perfect proposal and then never get contacted again or compensated for your time? Well, screw that, we're going to do things differently from now on and in a way that's better for everyone involved. Consult with Steve https://consult.vectyr.com
For creatives, selling might turn you off because you don't want to be pushy, manipulative, or forceful with your clients. Well, we're going to throw that all out the window and explore how we can best act as respectful facilitators.
Here we go into the third proclamation, which is all about making sure you know what you are getting into on any project before you go trying to implement any solutions. These are key things to live by, and you'll learn how critical it is to have one very important thing!
My guest Rose-Ellen Farmer and I cover a wide range of topics from music and how what we learn there can help our creative mindsets to positioning, niching, marketing, mountains, random accordion players, RVs, and more!
Rose-Ellen is a colleague that I met while working for a mutual client. She has a bachelor’s in human development from BYU, with a minor in music. She's been a "SAHM" (stay at home Mom) for 15 years and is a ...
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