In this episode, we discuss having one brand voice with Chris West, the founder of Verbal Identity. Chris is a specialist in helping brand leaders align their teams in one voice. He is also the author of Strong Language, the #1 best-selling book on Amazon in Language Communication.
We tackle the importance of having a great language and how this could create differentiation for brands. As we go through the podcast, we explore:
- The power of language
- Three levels of language
- Having one brand voice for early-stage businesses
- Visual attracts, verbals engage
- Aligning everyone in a company with a one brand voice
- How brand message resonates
Linkedin: Chris West
Twitter: @VerbID
Book: Strong Language
verbalidentity.com
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