Austin Franke is the founder of Woo Punch, a brand design consultancy rooted in the science of how brands grow. Austin is also the man behind brandingbullshit.com, a newsletter that exposes common branding, marketing, and advertising myths, and co-hosts The BS Show with Stef Hamerlinck on YouTube.
In this episode of the podcast, Austin shares why the old notions of brand love are outdated. In keeping with the new format of the podcast, he delivers a 10-minute masterclass before being interviewed.
- A 10-minute masterclass about brand love
- The old notions of brand love that are outdated
- Why distinctiveness is not synonymous with differentiation
- The reality and the evidence-based insights into how brands grow
www.woopunch.com
brandingbullshit.com
Books mentioned:
Building Distinctive Brand Assets
How Brands Grow: What Marketers Don't Know
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Valuable Resources:
Brand Tuned Newsletter
Brand Tuned Training Courses
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