Having recently asked people what their top questions are about branding and IP (Intellectual Property), I decided to record my answers in this episode.
The questions answered in this episode include:
- What are the different ways I can protect my brand?
- Do I need international protection or is UK protection enough?
- How do I explain to graphic designers I work with the importance of checking they are not infringing on anyone's IP?
- How can you be sure that graphic designers you work with hand over the rights to all the assets they create? How can you be sure they have done this fully?
- What do you regard as the best branding campaign(s) of all time? And why?
- Do you think the Internet is actually effective for brand building?
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