All Episodes

March 31, 2021 32 min

Mark Ritson answers some of the burning questions I had around understanding the market and differentiation and positioning, specifically the U and the E elements of my TUNED framework. 

I asked him about business strategy positioning and brand strategy, what he thinks of Byron Sharps views on differentiation and distinctiveness, whether it is possible to own a particular attribute and how brand strategy is dealt with in the household name brands Mark consults with. I also wanted to know Mark's views on brand purpose. 

In this episode Mark and I discuss:

  • Rebranding
  • Brand purpose
  • Market research
  • Marketing strategy
  • Business and brand strategy
  • The business model for an idea
  • Standing out with your purpose
  • Mark’s views on Transferwise’s rebranding to Wise
  • The difference between brand and marketing strategy
  • LinkedIn - Mark Ritson
    Twitter - @markritson
    www.marketingritson.com 

    Mini MBA in Brand Management by Mark Ritson 

    Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

    Brand Tuned's Newsletter



    Share
    Mark as Played

    Chat About Brand Tuned - Sharp Branding

    Advertise With Us

    Popular Podcasts

    Crime Junkie
    The Breakfast Club

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Angela Yee And Charlamagne Tha God!

    The Daily

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2021 iHeartMedia, Inc.