Catherine Lang - Cline - Things to Consider When Hiring a Designer

In this episode, Catherine Lang Cline the president and one of the co-creators of Portfolio Creative shares what you need to consider before working with a designer, writing your company brief with your values, mission and understanding what you are trying to deliver. 

This episode is essential for anyone wanting to work with designers as Catherine offers valuable tips on how to best work with a designer for developing a brand.

Catherine emphasizes the importance, at the beginning, of finding a designer that specializes or has the taste level that you have for what your end product is going to be. This avoids any disappointment. In this episode we discuss:

What is blanding?

Building your brand guide

How to best work with a designer

Catherine’s career and business background

Ways to commit to smaller projects with designers without spending too much

Understanding your brand’s purpose before looking for a designer

Writing a company brief — values, mission and what you’re trying to deliver

LinkedIn - Catherine Lang-Cline
www.portfoliocreative.com 

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