In this episode, Catherine Lang Cline the president and one of the co-creators of Portfolio Creative shares what you need to consider before working with a designer, writing your company brief with your values, mission and understanding what you are trying to deliver.
This episode is essential for anyone wanting to work with designers as Catherine offers valuable tips on how to best work with a designer for developing a brand.
Catherine emphasizes the importance, at the beginning, of finding a designer that specializes or has the taste level that you have for what your end product is going to be. This avoids any disappointment. In this episode we discuss:
- What is blanding?
- Building your brand guide
- How to best work with a designer
- Catherine’s career and business background
- Ways to commit to smaller projects with designers without spending too much
- Understanding your brand’s purpose before looking for a designer
- Writing a company brief — values, mission and what you’re trying to deliver
LinkedIn - Catherine Lang-Cline
www.portfoliocreative.com
Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.