In this episode, Giles Edwards the founder of Gasp, an award-winning, marketing, strategy & communications agency, discusses how to effectively carry out research and how the value of research is vital.
He shares the holy trinity of segmentations as part of the brand strategy, his perspective on branding terminologies and insights on brand distinctiveness.
This episode is essential for anyone wanting to better understand their market through research as Giles share’s valuable insights around this topic and a platform you can use to conduct research.
Giles talks about the value of building an effective strategy to help your brand and business grow. In this episode we cover:
ISOLATED Talks® - Creatively Supporting Mental Health
www.isolatedtalks.com
Don't Be Brave, Be Right - Giles Edwards and Ryan Wallman (a recent/popular talk that Ryan Wallman, Dr Draper, and I gave for The Marketing Meetup)
Call To Action
audioboom.com/channels/4977426
gasp.agency/media/call-to-action
Gasp (inc Gasp Books & our 2 x #1 Amazon Best Sellers)
gasp.agency
Delusions of Brandeur
Copywriting is – a glimpse into the dark and inky heart of a copywriter
Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
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