In this episode, Giles Edwards the founder of Gasp, an award-winning, marketing, strategy & communications agency, discusses how to effectively carry out research and how the value of research is vital.
He shares the holy trinity of segmentations as part of the brand strategy, his perspective on branding terminologies and insights on brand distinctiveness.
This episode is essential for anyone wanting to better understand their market through research as Giles share’s valuable insights around this topic and a platform you can use to conduct research.
Giles talks about the value of building an effective strategy to help your brand and business grow. In this episode we cover:
ISOLATED Talks® - Creatively Supporting Mental Health
Don't Be Brave, Be Right - Giles Edwards and Ryan Wallman (a recent/popular talk that Ryan Wallman, Dr Draper, and I gave for The Marketing Meetup)
Call To Action
Gasp (inc Gasp Books & our 2 x #1 Amazon Best Sellers)
Delusions of Brandeur
Copywriting is – a glimpse into the dark and inky heart of a copywriter
Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
Dr. Death: Miracle Man
Paolo is a smart and handsome surgeon, renowned for his ability to perform surgeries that transform his patients’ lives. When television producer Benita covers him for a story, he’ll transform her life too, but not in the ways she expects. As Benita crosses professional lines to be with him, she learns how far Paolo will go to protect his secrets. And halfway around the world, four doctors at a prestigious medical institute make shocking discoveries of their own that call everything into question. From Wondery comes Season Three of the hit podcast, Dr. Death. MIRACLE MAN tells the story of a globe-trotting surgeon who seduces the medical world, and sweeps one woman off her feet. Hosted by Laura Beil. Dr. Death Season 3: Miracle Man is available now to Wondery+ subscribers early and ad-free. New episodes come out weekly, every Tuesday, for free.
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.