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April 16, 2021 30 min

This episode primarily focuses on the U element of the TUNED framework, namely the importance of understanding your market depending on the context. Bryony Thomas shares insights on how the approach to marketing changes if you have an exit in mind. Find out how you might develop an appropriate plan based on the information she shares.

Bryony explains the strategies you can implement when preparing to exit your business or if you are planning for a 5 to 10-year business exit. In this episode we cover:

  • Difference between marketing for organic sales results and marketing for increasing a sales price when exiting a business
  • How to prepare and tactics you can apply when you are planning an exit strategy for your business
  • Duration and process of a business exit with situational examples
  • Why a marketing system should be an asset of a business when planning to exit
  • What is a key part of an exit strategy
  • What is Watertight Marketing methodology?
  • Bryony's personal definition of marketing and sales-generating marketing
  • Take Bryony's Watertight Marketing Test to see if your marketing underpins healthy sales flow. You can find her on the following social media links & their website.

    Twitter - @bryonythomas
    Instagram - @bryonywatertightmkg
    LinkedIn - Watertight Marketing

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