In this episode, JP Castlin, formerly CEO at Rouser, an international strategic consultancy firm in Stockholm, discusses the hierarchy of strategies, the ways to approach brand and business strategy and the concept that he formulated called strategy hierarchy.
He breaks down the terms on complexity, positioning, differentiation, what you need to consider when formulating your brand strategy — the questions that you should be asking and how you can properly communicate your brand strategy when branding or rebranding.
This episode is essential for anyone wanting a better understanding of business and brand strategy to apply in developing a brand.
JP talks about understanding the hierarchies of strategies that are relevant to a business and how you can take this into account. In this episode we cover:
You can find JP Castlin on the following social media link & his website.
Twitter - @JPCastlin
jpcastlin.com
Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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