Rand Fishkin, co-founder and CEO of SparkToro has dedicated his professional life to helping people do better marketing.
This episode is essential for anyone wanting to create a successful business online as Rand shares insights on what constitutes a good name for an online business and how SEO and other methods help to successfully market your business online.
We discuss differentiation in a crowded space and using your creativity to find new ways to do the same thing or do things better and identify gaps. We cover:
LinkedIn - Rand Fishkin
Twitter - @randfish
sparktoro.com
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