In this episode, I talk about copyright, how copyright is a wide-ranging subject that all businesses need to be aware of and how it's the most universally relevant IP right.
This episode is essential for anyone wanting to have a deeper understanding of copyright and learn how you can protect the intangibles of your business.
In brief the episode covers:
- In-depth insights on copyright
- How can you protect your names and slogans?
- Copyright protects original expression but not ideas themselves
- Copyright covers written materials, computer programs, music, paintings, art and so many other things such as logos and packaging websites
Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
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