In this episode, I share my insights on what makes an outstanding brand and when looking for the purpose behind a business you need to find one that’s capable of inspiring the team and customers too.
I also address the problem that I notice in that some web developers, designers, and marketers who help small businesses with their identity work have little understanding of IP and how to address it. Nor do they work with lawyers.
In brief the episode covers:
- Protecting your brand elements
- Finding the purpose behind your business
- Common problems with brand identities
- Differentiation and descriptive elements
- Intellectual property as part and parcel of a business
- Formulating a strategy to stand out from your competitors
- Addressing the problems I noticed with web developers, designers and marketers who help small businesses with identity work
- Incorporating Intellectual Property when creating a brand, choosing a name, developing a logo or promotion campaigns
Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.