All Episodes

February 16, 2021 14 min

In this episode, I share my insights on what makes an outstanding brand and when looking for the purpose behind a business you need to find one that’s capable of inspiring the team and customers too. 

I also address the problem that I notice in that some web developers, designers, and marketers who help small businesses with their identity work have little understanding of IP and how to address it. Nor do they work with lawyers. 

In brief the episode covers:

  • Protecting your brand elements
  • Finding the purpose behind your business
  • Common problems with brand identities
  • Differentiation and descriptive elements
  • Intellectual property as part and parcel of a business
  • Formulating a strategy to stand out from your competitors
  • Addressing the problems I noticed with web developers, designers and marketers who help small businesses with identity work
  • Incorporating Intellectual Property when creating a brand, choosing a name, developing a logo or promotion campaigns
  • Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

    Brand Tuned's Newsletter


    Share
    Mark as Played

    Chat About Brand Tuned - Sharp Branding

    Advertise With Us

    Popular Podcasts

    Crime Junkie
    The Ron Burgundy Podcast

    The Ron Burgundy Podcast

    Will Ferrell reprises his role as Ron Burgundy in his brand new Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. In season 2, Ron considers a run for President, continues to perform music, and blacks out at work. In Season 1, Ron addressed important issues like bullying and the mind-expanding nature of meditation, and attempted to ultimately answer the question “seriously, what is a podcast?”

    The Daily

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2021 iHeartMedia, Inc.