In this episode, I want to cross the chasm that exists between the worlds of branding and brand protection to explain IP in the context of brand creation, having seen the problems that arise when the interplay between brand and intellectual property is misunderstood.
I share my insights on how IP is intrinsic to business, and it’s not just a legal subject to be left to lawyers and how not to assume that a designer or marketer knows all the key information about IP.
In brief the episode covers:
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