Brand USA Talks Travel

Brand USA Talks Travel

This new podcast will elevate the conversation concerning international travel to the United States by speaking with leaders in our industry. Subscribe to hear key answers to timely questions, delivered in five minutes. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

Episodes

December 7, 2022 15 min
Drawing on decades of DMO experience, President/CEO of Visit Baltimore Al Hutchinson shares his perspective on advocacy. We also discuss elevating Black, Brown & Minority Business, and kick around the relatively new concept of “Slow Travel.”
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For decades, Richard Arnold has been entertaining and reporting to huge audiences in the United Kingdom. We discuss why the United States stands out to European travelers, and the power of American music, TV, and film across the world; Richard also shares his personal love affair with Dallas, Texas. We couldn’t resist… we also asked him about his favorite celebrity interviews.
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Butch Spyridon has led Nashville to become a $7B-a-year destination through its iconic Music City branding and image. Butch recounts some of the risks he took to put Nashville on the map, including the creation of two major destination-first films and embracing activations to bring in more tourists. Butch has been President/CEO of the Nashville Convention and Visitors Corporation since 1991.
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Meet Chip Rogers, President/CEO of the American Hotel & Lodging Association. Chip explains AHLA’s mission, expounds upon the intersection of Hotels and Destinations, and addresses the opportunities for employment in the hotel industry.
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Join us for a close-up of Ireland’s travel industry landscape. Often lumped in with England, Irish travelers constitute a unique market of their own - one with a strong connection to the U.S.A. We touch on how U.S. Destinations can obtain coverage from the Irish press, the enduring power of food in storytelling, and the dangers of being on overbooked press trips. Nicola Brady is an award-winning travel writer whose work appears re...
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We welcome back Scott Balyo, Executive Director of CRUSA, to discuss trends he heard from buyers and suppliers. Plus, learn how CRUSA funded this debut event, its planning timetable, and the challenges of covering such a large territory.
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In this episode, we’re talking experiential travel. Learn how diversity, discovery and discernment are key to serving LGBTQ+ and Luxury travelers and hear about coming trends. Uwern Jong is co-founder and editor-in-chief of "Out-There" magazine.
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Anyone who loves the Blues, or wants to create a specific marketing proposition about their destination, will enjoy hearing these stories from Bubba O'Keefe, Executive Director of Visit Clarksdale in Mississippi. Renowned as the home of the crossroads where Robert Johnson sold his soul to the devil, Clarksdale is 120 minutes from Memphis and boasts none of the glamour of big cities; even so, it attracts tourists from all over ...
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Time to soak up the wisdom! Don shares what he's learned throughout his 35+ year career in the travel industry, including the value of MICE, how travel conferences can improve, DEI, and his organization's upcoming Advocacy Summit. Don Welsh is President/CEO of Destinations International.
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To conclude our coverage of Travel Week from Frankfurt, Germany, we speak with John Percy, President/CEO of Niagara USA. John offers words of encouragement to smaller destinations about international tourism, and presents his first-timer impressions of Travel Week.
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We hear about the Buyer-Supplier meetings, the Media Forum, CEO Summit, the relationship between content creation and distribution, and the future of live and virtual industry meetings.
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Live from Frankfurt, Germany, we explore hosted trips for journalists, working with local PR representatives, and the secret conversations that travel journalists have when destinations aren't around. Jacqui Agate is a freelance travel journalist whose work appears in The Eye, The Times, National Geographic, Wanderlust, and more.
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From Frankfurt, Germany, we discuss fostering inclusivity in tourism, attracting families to visit the U.S., and the synergy between VRBO and Expedia, plus search volume. Jennifer Andre is Vice President of Business Development at Expedia Group.
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We discuss green travel technology, sustainable travel, and travel mobility, plus the upcoming Travel Mobility Conference. Tori Barnes is Executive Vice President, Public Affairs and Policy at U.S. Travel Association.
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We welcome back Todd Davidson, CEO of Travel Oregon and Vice Chair of the Board at Brand USA, to talk about the difference between functioning as a Destination Marketing Organization and a Destination Management Organization, and how running a DMO has evolved over the years.
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We hear the history of how BTT was formed, discuss DEI initiatives, and find out about upcoming projects from Stephanie Jones, CEO of Cultural Heritage Economic Alliance and Founder of National Blacks In Travel And Tourism Collaborative.
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August 30, 2022 13 min
Lauren Bailey, CEO and co-founder of Upward Projects, dishes on the enduring power of food as a travel motivator, how DMOs can explore the connection between food and other forms of local culture, and mastering the art of time management.
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For our final episode live from ESTO in Grand Rapids, we speak with Mike Gussiaas, Global Marketing and Brand Strategy Director for the South Dakota Department of Tourism. Mike tells us about South Dakota's initiative to provide visitors with a digital travel pass app that spreads visitation from the gateway cities and landmarks to every corner of the state. We also learn about the surprising effect that South Dakota's ex...
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How does a DMO attract a cruise line? We speak with Jay Robichaux, Executive Director of Louisiana's River Parishes Tourist Commission about what a parish is, and get a fresh perspective from someone coming from another industry to work in tourism.
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How does the promise of experiencing cultural diversity affect travelers' decisions? This special episode with Carroll Rheem, Founder/CEO of Iolite Group, is about "The Multicultural Multiplier," a landmark study conducted by her firm. Carroll hosts a free webinar on the importance of cultural diversity as a marketing opportunity on August 23rd at 11am EDT. We return to more "Live from ESTO" episodes tomorrow.
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