Brand USA Talks Travel

Brand USA Talks Travel

This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

Episodes

February 28, 2024 18 mins
Patrick Higgins, SVP at Connect Meetings and BizBash Sports, converses with Mark about how the LinkedIn Group he manages benefits the travel industry, and how you can participate and even create your own discussion group. They also examine Patrick’s specialty work in international sports tourism and how MICE is moving forward in 2024.
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Mark covers a lot of ground with San Diego Tourism Authority’s CEO Julie Coker. They discuss how to leverage assets to increase international tourism, the importance of mentors, and how to become an active listener when one serves on many Boards.
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February 14, 2024 21 mins
Mark chats with the four key players from the new GoUSA TV show, “American Beats.” Rupert Maconick, founder of Saville Productions, Director Tamara Rosenfeld and hosts Chunz & Makh talk about the joy associated with musical discovery and the elements that go into creating a great travel TV show. “American Beats,” is now live on GoUSA TV.
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Brand USA’s Travel Trade team has been busy planning out the year and our Vice President for Global Trade Development, Jackie Ennis is here with details. We also hear about recent missions to Mexico and India. Plus, catch the latest international travel trade trends.
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When it comes to predicting travel patterns, few are better equipped than Adam Sacks, Founder and President of Tourism Economics and a member of the U.S. Department of Travel and Tourism Advisory Board. We discuss Tourism Economics' latest research, including China recovery, trends in remote-work/bleisure travel, and why research insights are so important to success. Plus, did you know that Adam plays guitar and sings? Hear him ...
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Allen Orr, Founder of Orr Immigration Law and Brand USA Board Member, suggests a positive path to dealing with the U.S. Visa backlog. We also discuss Allen’s advocacy work with underrepresented communities, how homelessness affects tourism, and the visas required for foreign nationals to work in the U.S. travel industry.
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January 17, 2024 14 mins
The American Hotel and Lodging Association has a lot planned this year; you'll want to know about it so you can schedule your calendar. We also hear about the state of hotel labor, as well as new trends in this vertical that effect all of us who work in tourism. Chip Rogers is CEO of AHLA.
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Martinique expresses why creating authentic, diverse content is vital to all destinations. We also discuss allocating specific budget to DEI work, and her experience appearing in "Black Travel Across America" on Disney+. Martinique Lewis is President of the Black Travel Alliance, Creator of the ABC Travel Greenbook, and a Travel Consultant.
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Meet Jessica Wahl Turner, President of the Outdoor Recreation Roundtable. Learn about their mission, effect on legislation, and how they work with destinations.
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Nick Hall, Founder of the Digital Tourism Think Tank, works with hundreds of destinations globally. Mark meets with Nick at their offices in Canterbury, England to get his perspective on content creation, hear about the new State of Destination Marketing 2024 study, and upcoming DTTT events in Europe.
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How does the US rank when compared to other countries for accessibility? Mark discusses with Alvaro Silberstein, Co-Founder of Wheel The World. Alvaro shares how his visit to Yellowstone National Park began a chain of events that led him to become the founder of a travel accessibility company. We discuss common misconceptions about accessible travel, as well as opportunities for DMOs who are just getting started in welcoming tra...
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November 21, 2023 20 mins
There are those harnessing artificial intelligence right now. These pioneers are not waiting for the future to arrive; they are embracing AI tools already. Marketing Disrupter Henry Cowling explains how to “talk to your data,” how to speed up the creation of assets, and how AI can be used for better media placement. Henry Cowling is Chief Innovation Officer at Media.Monks, which has recently been named Adweek's AI Agency of the ...
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Mark dives deep into a terrific tourism relationship between Visit Greater Palm Springs and the Agua Caliente Band of Cahuilla Indians. You’ll hear about how to grow mutual respect, understanding, and tourism from Colleen Pace, Chief Sales & Marketing Officer at Visit Greater Palm Springs, and Kate Anderson, Director of P.R. for the Agua Caliente Band of Cahuilla Indians. Celebrate Native American Heritage Month by learning how y...
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At SXSW in Australia, we were introduced to “Song Confessional,” a mobile recording studio team who welcome attendees to anonymously confess secrets - from the mundane to the shocking - and then turn the confessions into one-of-a-kind songs. Mark speaks with Creator/Producer Walker Lukens, an Austin-based musician who’s been described as “the best songwriter in Texas,” and Rylan Keturi, of 7S Management. Hear about how they work ...
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November 7, 2023 13 mins
We meet with Hugh to discuss Brand USA’s recent participation with SXSW in Sydney, Australia, and hear other international possibilities for destinations. Few people are more tapped into event planning, developments in tech, music, and culture than Hugh Forrest, Co-President and Chief Programming Officer at SXSW. Anyone working in planning conferences and conventions in the Travel Industry can learn a lot from what Hugh says in t...
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Hear how the Tourism Exchange creates new opportunities for Suppliers, Distributors and Destinations. Early Travel Exchange adopters Nick Laister, Owner of Fairytale Farms, and Kathryn Davis, Managing Director of Visit West, share their experiences with this groundbreaking new platform. Nick runs a small business and Kathryn is at a destination. Nate Huff, President of Tourism Exchange USA, provides an overview. The session is m...
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British-American Broadcaster, Author, and Co-Host of the “Men in Blazers” podcast, Roger Bennett and Brand USA's Senior Vice President of Public Affairs, Aaron Wodin-Schwartz, reignite a passion for all things USA in this Travel Week chat. We delve into the enduring promise of America, the growing popularity of soccer in the U.S. and commiserate over supporting losing sports teams on both sides of the pond.
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Our expert panel discusses consumer demand for sustainability in travel, climate change effects, potential policy change, the latest research on the subject, and needed innovation. Panelists include Nejc Jus, Head of Research at the World Travel and Tourism Council; Chip Rogers, President and CEO of American Hotel and Lodging Association; and Eric Hansen, Senior Vice President of the US Travel Association. Moderated by Brand USA’...
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Phil Marshall from Sky Sports speaks with Rowena Samarasinhe, Dave Goodger & Ben Martin about the best to ways to position sports to drive visitation to America. The panel discusses creating a blend of memorable experiences that includes sporting events, authentic storytelling around sports, and the growth of international sports tourism. Dave Goodger is Managing Director, Europe and Middle East at Tourism Economics. Ben Martin is...
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Panelists Helen Brocklebank - CEO, Walpole, Karen Joyce - General Manager, EMEA, Virtuoso, and Toby Skinner - Features Director, Conde Nast Traveler dissect trends in luxury travel, the importance of storytelling in the luxury travel space, luxury travel experiences that transform, and different demo experiences. The panel is moderated by Brand USA’s Mathu Premaruban, Senior Director, Marketing Communications & Public Relations. Th...
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