Brand USA Talks Travel

Brand USA Talks Travel

This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

Episodes

October 30, 2024 35 mins
Our final panel from Travel Week dives deep into growing demand for hidden gems, illustrating how destinations can connect with travelers seeking unique, authentic travel along with more traditional landmarks and luxuries. You’ll also hear how Tourism Exchange USA and receptive tour operators can help. Moderator: April Hutchinson, Editor of TTG Luxury. Panelists: Liz Bittner, CEO of Travel South USA; Nate Huff, President of Tou...
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Hear the perspectives of a diverse array of travel storytellers. This Travel Week panel explores how destinations can create more seamless and inclusive experiences for travelers from diverse backgrounds. Moderator: Kav Dadfar, Founder of JRNY Travel Magazine. Panelists: Rashmi Narayan, Freelance Travel Journalist; Gerda van't Land, Accessible Tour Operator; and Ben Pechey, Author and Trans/Queer Advocate.
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Discover why British travelers are seeking off-the-beaten-path destinations, how TikTok is transforming the way people book trips, and why sports tourism is booming. This panel session from Brand USA’s Travel Week 2024 provides a data-driven look into new consumer trends for 2025. Panelists are Simon Calder, Travel Journalist and Broadcaster; Nicky Kelvin, Senior Director of Content at The Points Guy; and Angelique Miller, Vice P...
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Janette Roush offers you an unflinching look at the urgency of learning and leading the way in this era of artificial intelligence, which is evolving at a rapid pace. Janette Roush is Brand USA's new Senior Vice President of Innovation and Chief AI Officer. Believe it or not, this is Janette’s first week on the job!
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If you’re interested in the future of international travel to the United States, this episode is a must-listen. Leaders from the U.S. Departments of Commerce, State, and Homeland Security discuss how their agencies are making travel to the USA safer and easier – and provide updates on the National Travel and Tourism Strategy, record-breaking visa issuance, enhancements to trusted traveler programs, collaboration with the private...
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British television presenter and disability advocate Sophie Morgan shares her inspiring journey with disability, accessibility, and inclusion. This very personal address clearly expresses the physical and attitudinal paradigm shift necessary for travel equality. Sophie challenges us all to take the buzzwords and turn them into reality.
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Brand USA’s new CEO Fred Dixon sets the tone for Travel Week 2024 from London. In this episode, he begins to outline his bold vision for the future of Brand USA, the landscape of inbound tourism, and how the U.S. can maintain its competitive edge. Fred touches on market analytics including inbound visitation projections, the current competitive climate and upcoming market opportunities for U.S. destinations.
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John David joins Mark to discuss the upcoming "mega decade" of sports in the U.S., featuring events from the FIFA World Cup to the Olympics. Learn how communities large and small are tapping in, and discover the resources Sports ETA offers to help destinations score big in the competitive world of sports tourism. John David is the CEO of the Sports Events and Tourism Association.
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Leonard describes how he’s built out Meetings, Incentives, Conference and Exhibitions for destinations. He also offers advice for those just entering the travel industry and talks about how to grow your career. Leonard Hoops is President and CEO of Visit Indy, so we just couldn’t resist chatting about the Indy 500, too.
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Mark chats with Leona Reed about why Visit California is going all-in on Tourism Exchange USA to better deliver on California’s brand promise internationally. Leona also talks organizational lift and logistics of launching the exchange, and how this new partnership adds a critical missing element to their established travel trade strategy. Plus, Nate Huff provides updates on state participation, what to look for in year two and ear...
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Learn how players like Major League Baseball and Broadway are utilizing conversational A.I., and how DMOs can do the same to enhance visitor engagement. Dan Flores, Head of Tourism at Satisfi Labs takes us behind the scenes of effective A.I. implementation. Plus, you’ll get Dan’s tips on several new A.I. products.
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Discover how Gen Z and Millennials are shaking up the industry, how technology is reshaping the competitive landscape and why authenticity is crucial for travel brands. Seth unpacks these key findings from the Skift State of the Industry 2024 report. Seth Borko is Head of Research at Skift. Download your copy here: https://skift.com/insight/state-of-travel/
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Mark has questions and Kara has answers! Is there a point where DMOs can, and should, start using AI to generate public-facing content even while acknowledging that there are going to be errors? Is it ethical to use AI images which may be composites? We discuss these questions and more with Kara Franker, the new CEO of Visit Florida Keys. Kara is also an attorney - and a former NFL cheerleader.
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Utah is celebrating a centennial of Film and TV creation in the state. You’ll hear about the long history of filming, how residents feel about productions, incentives for companies, screen tourism, and how Sundance has evolved. Virginia Pearce is Director of the Utah Film Commission.
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Sally says: “The goal is not to be better than your competition. The goal is to be different.” This episode is packed with research-based insights that have highly practical applications. To understand Sally’s approach and obtain an understanding of your own personality strengths, our listeners can take a free version of the “Fascinate” test at HowToFascinate.com/BrandUSA. Sally Hogshead is a New York Times bestselling author, ...
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Sports has become one of the largest-growing sectors in the travel industry. Are you prepared to take advantage of all the major activities coming to the USA? Dan Mickelson, Sports Diplomacy Chief at the U.S. State Department, and Justin Charschan, Senior Manager, Ticketing, Tourism & Ancillary Revenue at Major League Baseball, are ready to work with the travel trade and destinations in generating incremental tourism opportunitie...
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Innovation meets opportunity as Jeremy explains how B.D. amassed and continues to grow 50 million+ social media followers. We also learn about their new artificial intelligence travel planner called “Ask Layla.” Jeremy Jauncey is Founder/CEO of Beautiful Destinations.
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Rafael Villanueva and Art Jimenez take us beyond Burning Man and gambling in Nevada, diving into promoting cross-visitation and expanding engagement in international markets. Rafael Villanueva is the CEO of Travel Nevada. Art Jimenez is the Executive Director of Visit Reno-Tahoe. Believe it or not, they’ve known each other since they were kids!
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Three short-form social media pros discuss content length, messaging frequency, internal staff size, and how to deal with weekend posting when consumers remain active. Pamela Knowles is Director of Brand & Content Strategy at Visit Savannah. Claudia Murtha is Multimedia Creator at Visit Bucks County. Joshua Albrecht is Chief Marketing Officer at Visit Milwaukee.
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Researcher Philip Rist and CMO Shane Brossard discuss customizing travel experiences to take advantage of evolving consumer behavioral trends. You’ll also hear recommendations for adapting offerings to better align with economic realities. Shane Brossard is Chief Marketing Officer at Travel Wisconsin. Philip Rist is EVP of Strategy at Proper Insights & Analytics.
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