August 27, 2024 • 21 mins
Sally says: “The goal is not to be better than your competition. The goal is to be different.” This episode is packed with research-based insights that have highly practical applications. To understand Sally’s approach and obtain an understanding of your own personality strengths, our listeners can take a free version of the “Fascinate” test at HowToFascinate.com/BrandUSA. Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, and CEO of How to Fascinate.
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