Talk Like a Brand

Talk Like a Brand

Have you ever thought about what it takes to build a strong brand? Whether you're creating a personal, corporate, or hybrid brand, the steps you take matter. The Talk like a Brand podcast combines actionable tips, concepts, and strategies that make you think while getting to that aha! moment. While building a brand isn't all peaches and cream, you'll have a better understanding of what to do. Join the host Peachi Williams, also known as the Brand Voice Builder®️ who lends her expertise and decades of experience as a business owner, copywriter, and brand builder, discussing the different aspects of branding, business, and life as an entrepreneur.SUBSCRIBE now so you won't miss an episode and follow on IG at @talklikeabrand.

Episodes

November 2, 2022 8 min

If you’ve already got your business set up, one of the ways you get customers is through lead generation right? If you’re new to the game, lead generation is getting the people who are interested in your products and services through your sales funnel. Now, you may be wondering why this is important for your business. It’s important because if you have no leads, how will they find you? It’s already hard to get to your audience, and...

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Have you ever thought about how people create logos and what they mean? While it’s an entire psychology behind color, what about the shapes being used? Since your logo is one of the driving forces of your visual brand identity, it’s important to be intentional about your logo – just like you’re intentional about your brand name. Today, we’re talking all about it.

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IG: @thewritemixx, @talklikeabra...

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If you’re wondering how some brands get people to follow them, listen to whatever they say, and purchase whatever product they release, it’s because they have brand authority. Before you start building that authority, you must understand what it is and how it builds value. Today, we’re talking all about it.

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and b...

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September 26, 2022 7 min

What is a verbal identity?

Verbal identity – it’s one of those things that you don’t hear much about, but it’s an important part of your overall brand identity. So then what exactly is it? Your verbal identity helps you stand out. It helps you get noticed. It's the focused, distinct language you use within your brand. The words you use. If you haven’t noticed, businesses express their identity through the people that work for th...

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September 20, 2022 8 min

When you’re building a brand, the first thing you’re focused on is who you are, what you do and why it matters, right? You can’t build a strong brand when you’re confused about the type of brand you are because it pinpoints your audience and shapes your conversation. Personal, business, or hybrid? Which one are you? Today, we’re talking all about it. 

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August 20, 2022 16 min

I often talk about the foundational side of branding, but once you've solidified that side, it's time to start focusing on the visual, or creative side. The things that make your brand memorable and marketing tactics come alive. Once you get to this stage, it's all about impact- the right way. In this episode, we're talking all about it.

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IG: @thewritemixx, @talklikeabrand, and &#...

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One of the worst things that could happen is finding out someone else is using your name or has copied your invention. As a business owner, you often hear about trademarks and why you should trademark a name or logo, but today I'm talking about intellectual property in general and how it boosts your brand.

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business an...

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You have an amazing idea and are ready to hit the ground running to make that dream come alive. While you’re excited and nervous about embarking on this journey, there are a few things to consider. If you think you’re ready to build a business, it’s always good to validate your idea to make sure you're on the right track.

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about...

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 As an entrepreneur or business owner, it’s no secret that the tech you use to connect with your audience can make or break you. Your tech stack is crucial to ensuring your workflows and methods of communicating are seamless. Today, I’m talking about what a tech stack is, how to build one, how to get the most value, and some tools that may be helpful. 

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IG: @thewritemixx, @talklikeabrand, and ...

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Businesses use various forms of information to reach their audiences like eBooks, videos, blogs, and podcasts, but have you ever thought about effectively using case studies? Case studies can help build credibility that stands out from the noise and is a good way to strengthen your brand strategy. Today, we’re going to talk about them.

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
L...

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July 6, 2022 9 min

Every single day as entrepreneurs get more into the branding process, they find out certain elements in their brand don’t align with their purpose, vision, mission, and other parts of their core. When this happens, it may be time to rebrand. How do you know when it’s time? Today, we’re talking about it.

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand...

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As you’re building your brand, are there some days where your infrastructure feels off-balance? Like, you really don’t know what’s going on because there is too much going on? This happens, but what can you do about it? Today, we’re talking about that balance. 

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand ecosystem at Colormebrand.com

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if you've ever wondered how things are behind the scenes when building a business, I'm giving you all the dirt with no filter. It's not all bad, but knowing a few things before getting started can help you along the way. If you're an entrepreneur, by the end of this episode, you'll be nodding in agreement. 

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
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Do you use a planner?

Building a brand starts with proper planning but where do you keep those plans? Where do you write down those ideas and keep track of them? There’s a reason why planners are so popular. In fact, I might even say they are essential.  Listen in as I discuss why using a planner is essential for developing your brand.

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Le...

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Branding, branding, branding, right? That’s all you hear people talking about, but what is it really? Branding is what you do to a brand – it’s the process of bringing your brand (or idea) to life. Of course, you want and need a brand identity, because how are people going to know who you are and what you can do. It’s like WIFFM – what’s in it for me? Once you can tell people that through words and visuals and throw in a promise of...

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A brand is the biggest asset your company owns – and the most valuable. That means finding out all you can to properly position yourself counts. A SWOT analysis is the quickest way to see where you stand. In this episode, we talk about the reasons why.

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand ecosystem at Colormebrand.com

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We all know that content is king and video is supreme. Although we know this to be true, it is hard for a lot of entrepreneurs to go live. In this episode, we're speaking with Doriel Larrier about her her mission to help others 'Push the Live Button' and how to overcome those fears.

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand ecosyste...

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Many people hear the word brand and immediately think of a product or service, but a brand is much more than that. Your brand conveys who you are, what you stand for, the value you bring, engagement, and more. In this episode, we talk all about it.

Find out more by following us!
IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand ecosystem at Colormebrand.com

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When you talk about branding, a lot of times you think of products in stores, but we're in the 21st century, and a lot of those products are digital. Today, we're going to talk all about it with Leslie Lowery.

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IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand ecosystem at Colormebrand.com

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March 24, 2022 4 min

Do you accept the mission or do you think it's impossible? If you don't have a mission statement, how will you know what to do or where you're going? Listen in as I discuss the blueprint for making your vision come to life.

Find out more by following us!
IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand ecosystem at Colormebrand.com

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