Creative Marketing Tips You Can Steal from Big Brands like Duolingo & Wicked

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Kailee and Tina are talking all about creative marketing campaigns and how small businesses can get big inspiration from major brands like Wicked and Duolingo. 

From Wicked's 400+ brand collaborations to the Duolingo Owl’s dramatic “death and resurrection”, we talk about how creative storytelling, repetition, and bold visibility can leave a lasting impression. And also how that same approach can be applied to even the most “boring” or serious services (for example, we all know who Jake from State Farm is)!

We also talk about:

• What these big campaigns did so effectively - and how to make it work for your brand
• Why showing up a lot is NOT too much (and is actually necessary)
• The power of humor, collaboration, and creating something people remember
• How to make your business feel more alive, even if you're not a creative brand
• Using characters, catchphrases, and visuals to build recognition over time

Whether you’re a designer, a coach, or an insurance agent, this episode will help you look at marketing through a more creative lens - and remind you that visibility and personality go a long way. 🐸

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💜 Connect with Kailee

🧡 Connect with Tina

Special thanks to my OBM, Andrea: dreamlifeconnection.com

Episode Music: QubeSounds