Kailee and Tina are talking all about creative marketing campaigns and how small businesses can get big inspiration from major brands like Wicked and Duolingo.
From Wicked's 400+ brand collaborations to the Duolingo Owl’s dramatic “death and resurrection”, we talk about how creative storytelling, repetition, and bold visibility can leave a lasting impression. And also how that same approach can be applied to even the most “boring” or serious services (for example, we all know who Jake from State Farm is)!
We also talk about:
- What these big campaigns did so effectively - and how to make it work for your brand
- Why showing up a lot is NOT too much (and is actually necessary)
- The power of humor, collaboration, and creating something people remember
- How to make your business feel more alive, even if you're not a creative brand
- Using characters, catchphrases, and visuals to build recognition over time
Whether you’re a designer, a coach, or an insurance agent, this episode will help you look at marketing through a more creative lens - and remind you that visibility and personality go a long way. 🐸
✨ Follow us @brandedandbookedpodcast
---
Special thanks to my OBM, Andrea: dreamlifeconnection.com
Episode Music: QubeSounds
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.