BRANDERMAN
El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las marcas y el diseño de packaging, y así entender cómo podemos lograr un impacto positivo en los consumidores, el mercado y la sociedad. -------------- Packaging design should be more than clothing for a product. Welcome to BRANDERMAN, where we believe there is a better way to design packaging. Join me on this journey as we try to uncover what it actually takes to design better packaging. Good design informs, seduces, creates an immersive experience, and even saves the planet. I'm Hernán Braberman, design director at tridimage agency, and I invite you to talk with experts about the present and future of brands and packaging design and understand how we can make a positive impact on consumers, the market, and society. -- https://www.branderman.design
Episodes
Laila Rotter é gerente global de design na Tátil, uma das agências brasileiras de maior destaque no mundo.
Laila construiu uma trajetória extraordinária que inclui seu papel fundamental na coordenação da 14ª Bienal Brasileira de Design, liderança em iniciativas da Interbrand Latam e a fundação de seu premiado estúdio Tête-à-Tête. Ela já foi jurada em importantes prêmios brasileiros e internacionais, incluindo o Pentawards, e ocupou ...
Un episodio único en BRANDERMAN: una conversación coral que reúne seis voces excepcionales del diseño latinoamericano.
Desde Brasil, Laila Rotter de Tátil. Desde Argentina, Pupo Boldrini y Gato Ficcardi de Boldrini Ficardi. Desde Chile, María Jesús Vial de JVD Estudio. Desde Perú, Claudia Boggio de Infinito. Desde Colombia, David Freyre de ImasD. Y desde México, Carolina Ortiz de Espina Studio.
Cada uno de estos diseñadores lidera ag...
Scott Milano is the founder of Tanj, a brand naming and language studio based in New York City. Since 2009, he has helped hundreds of brands find names that capture their essence and shape how they're understood.
In this episode, Scott shares his unique philosophy on naming. We explore contrarian hot takes for CMOs, and why the best names change how we think, feel, and act. If you've ever wondered why some names feel right and other...
Mat and Ben Lyon are the twin brothers and founders of Lyon & Lyon, a design agency based in UK, that has become one of the most innovative in the industry.
Mat Lyon, Chief Creative Officer, and Ben Lyon, CEO, founded their studio in 2013 practically from scratch, with the certainty that they wanted to create something extraordinary together. Since then, they have developed a unique philosophy captured in their mantra "We do GOOOOD™...
Celia Lerman es abogada especializada en propiedad intelectual y nuevas tecnologías, matriculada tanto en Argentina como en California. Es socia del estudio Lerman & Szlak, donde asesora y representa a empresas en el ámbito de la tecnología, combinando su experiencia legal con un profundo entendimiento del mundo creativo.
En este episodio, Celia nos adentra en el fascinante mundo donde convergen el derecho y la creatividad. Exploram...
James Pryor is Co-founder and Managing Partner of Touch, a leading agency in structural packaging innovation.
At Touch, James and his team harness strategic insights to create sustainable, future-ready growth for some of the world’s most renowned brands.
In this episode, James shares his perspective on why packaging is more than just a wrapper—it's a crucial part of the sensory product experience. We also explore the industry's bigge...
Joana-Maria Bauchwitz is the visionary founder and CEO of Baries Design in Düsseldorf.
Since 2009, Joana has been at the helm of a dynamic team of creative strategists, specializing in brand development focusing on beauty and FMCG products.
In this episode, Joana takes us on her journey from aspiring world-famous artist to successful packaging design entrepreneur. She delves into the delicate art of balancing creative vision with pra...
Andrés Marantá es gerente de Diseño de Alpina, la empresa láctea líder en Colombia.
Andrés lidera la estrategia de diseño y los aspectos visuales del packaging, la comunicación de marcas y nuevos lanzamientos en Alpina.
Con más de 15 años de experiencia en agencias de publicidad como Leo Burnett, Lowe SSP3, Sancho BBDO, JWT y Ogilvy, él ha sido reconocido en los festivales de creatividad más importantes del mundo. Ha trabajado para m...
Roland Gurney runs Treacle, a team specializing in agency positioning, differentiation, and messaging.
Treacle has worked with various agencies worldwide, from independent boutiques to major network names, and is on a mission to help agencies stand out and attract clients.
In this episode, Roland explores the intricacies of crafting distinctive and compelling narratives for design agencies. He discusses common pitfalls agencies face,...
Alex Bane is the Founder & Chief Business Officer at Taxi Studio, an independent design firm with locations in Bristol and London.
Alex is at the helm of Taxi's growth and international reputation, with a keen understanding of the intricate challenges brands face across various countries and sectors.
In this episode, Alex delves into how Taxi Studio adapts to the dynamic landscape of design and technology, emphasizing the importance ...
William Caruso is Senior Marketing Scientist at the Ehrenberg-Bass Institute from Adelaide, Australia.
In this episode, Will imparts valuable insights about the factors contributing to successful packaging redesigns. He shares his research findings on the impact of pack design consistency, the importance of familiarity in purchase decisions, and the distinctions between evolutionary and revolutionary redesigns.
Will’s experience in D...
Para inaugurar la quinta temporada de BRANDERMAN, tuve el honor de ser entrevistado por Jesús Nuñez.
Jesús es un empresario mexicano con enfoque en innovación alimentaria, negocios internacionales y tecnología. Se graduó con Mención Honorífica en la Licenciatura en Comercio Internacional con Especialidad en Agronegocios en el Tec de Monterrey. Curso posgrado en alta dirección de empresas y es conductor del programa Plan de Vuelo en ...
Charlotte Ellis Maldari is the founder of Kaffeen, an online platform dedicated to assisting design agencies in scaling their businesses. Kaffeen achieves this through accessible, cost-effective, and results-oriented resources.
Since its establishment, Kaffeen has successfully aided over 900 agencies globally, furnishing them with tools for proficient lead generation and streamlined automation.
In this episode, Charlotte imparts valu...
Ale Ros es diseñador argentino referente del diseño de tapas de discos del rock, pop y electrónica en Latinoamérica.
Realizó el arte de tapa de emblemáticos discos de rock y pop para Soda Stereo, Gustavo Cerati, Fito Paez, Luis Alberto Spinetta, Mercedes Sosa, Divididos, Vicentico, Miranda!, Juana Molina, Babasónicos y Damas Gratis, entre muchos otros.
Fue distinguido en numerosas ocasiones con el Premio a la Excelencia de la Societ...
Ximena O’Reilly is Global head of design at Nestlé. Since her arrival at Nestlé in 2013, Ximena has spearheaded a design revolution, introducing innovative work methodologies, digital tools, and dynamic resource models. Together with her team, she ensures every department, regardless of its function, is equipped to drive brand-building activities, emphasizing the critical role of brand identity and design.
In this episode, Ximena sh...
Llegamos al episodio cincuenta del podcast BRANDERMAN, y para celebrarlo les traigo algo especial. Hoy los invitados son Adriana Cortese, Virginia Gines y Hernán Braberman, los tres socios fundadores de tridimage, y los anfitriones son Marco Sanguinetti y Pablo Bianchi.
Marco Sanguinetti es Diseñador Industrial, Docente Especializado y Doctor en Diseño de la Universidad de Buenos Aires. Es Profesor Titular de los talleres "Diseño In...
Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles.
Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements.
He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assemblage – The Art and Science of Brand Transformation.”
In this episode, we talk about the...
Sylvia Vitale Rotta is the Founder & CEO of Team Creatif Group, an international brand design agency, with branches in the four corners of the globe.
Sylvia's journey is nothing short of extraordinary. Born in Tanzania to Italian parents and educated at the prestigious Royal Art School in London, she embarked on a path that would eventually lead her to co-found Team Creatif in the vibrant city of Paris in 1986, alongside her partner...
Marcos Iorio es un mentor y curador brasileño de innovación, ESG y economía circular, director de Circoolar proyectos regenerativos.
Marcos es especialista en conectar la alta tecnología, la responsabilidad socioambiental y el modelado de negocios. Es Vicerrector del Centro de Ciencia y Desarrollo – Circula – de la Fundación de Apoyo a la Investigación Científica del Estado de San Pablo (FAPESP). También co-fundador de la comunidad ...
John Glasgow & Jonathan Kenyon are co-Founders of Vault49.
After meeting at the London College of Printing in the early 2000’s, John & Jonathan founded Vault49. Initially an internationally renowned street art partnership, Vault49 has evolved into a holistic 360 brand experience and packaging design agency and counts Guinness, Baileys, and PepsiCo among its global clients.
John and Jonathan have retained their street art heritage and...
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