El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las marcas y el diseño de packaging, y así entender cómo podemos lograr un impacto positivo en los consumidores, el mercado y la sociedad. -------------- Packaging design should be more than clothing for a product. Welcome to BRANDERMAN, where we believe there is a better way to design packaging. Join me on this journey as we try to uncover what it actually takes to design better packaging. Good design informs, seduces, creates an immersive experience, and even saves the planet. I'm Hernán Braberman, design director at tridimage agency, and I invite you to talk with experts about the present and future of brands and packaging design and understand how we can make a positive impact on consumers, the market, and society. --


November 27, 2022 30 min

Ivan Bell is Group Manager Director & CEO at Stranger & Stranger, one of the leading firms in the field of alcoholic beverage packaging

For the past 23+ years, he has worked alongside Kevin Shaw, founder of Stranger & Stranger, in building the award-winning packaging consultancy. He oversees design from their locations in London, New York and San Francisco.

Ivan also regularly serves as a jury member to trade and inte...

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Mauro Porcini is PepsiCo's first-ever Chief Design Officer. He joined the food & beverage corporation in 2012 where he is infusing design thinking into PepsiCo’s culture.

Mauro is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many o...

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Jeremy Lindley is the Global Design Director at Diageo, the world's leading premium drinks business.

Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Jeremy’s standout projects include Johnnie Walker Blue ...

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To deep dive into packaging & podcasting, today the guest is me, Hernán Braberman, and the host is Craig Constantine.

Craig has been an Internet entrepreneur for twenty-five years and is currently the voice behind the Movers Mindset and Podcaster Community podcasts.

His vision is a world where everyone can flourish. Craig´s mission is to create better conversations to spread understanding and compassion. In the Podcaster Communi...

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Luciano Cassisi es un experto argentino en identificación marcaria, creador de FOROALFA, profesor de la Universidad de Buenos Aires y, sobre todo, polemista profesional.

Luciano dirige su propio estudio, Cassisi Branding y habitualmente dicta conferencias, seminarios y talleres sobre branding en universidades y congresos de diseño en diversos países de Latinoamérica.

Comparte sus ideas por medio de artículos en FOROALFA y videos en ...

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¿Qué define a un diseñador estratégico de packaging? Beatriz Suárez y Miguel Ángel del Baño son co-fundadores del estudio de diseño MABA de Murcia, España.

Beatriz es Directora de Estrategia en MABA, desde donde dirige proyectos de branding y packaging para productos de consumo. Bea Se formó en psicología y diseño, y es máster en neuromarketing y jurado en los Pentawards.

Miguel Angel es Director Creativo del estudio, donde gestiona...

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Anne Miltenburg is a Dutch brand developer who has dedicated her career leveraging the power of 'brand' to advance ideas, products and services for social and environmental change. 

After a storied career as a designer, strategist and creative director at world renowned agencies Studio Dumbar, Lava and Interbrand, Anne left the agency world to found BrandThechange, an educational organization that trains changemakers in bran...

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Adam Ryan is a British designer and currently Head of Pentawards, the most prestigious global packaging design competition.

Adam joined the Pentawards team in February of 2017.

He studied Graphic Design at London College of Printing before becoming a fashion designer and creative consultant for several international brands which include: Westfields, Diesel, Kurt Geiger and Lexus.

In this episode, we discuss the challenges and opportun...

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La relación entre el envase y la experiencia del consumidor es lo que hace de una marca y un producto un verdadero referente en el mercado. Es por eso que los Premios Internacionales Latampack buscan el reconocimiento internacional a la industria del diseño y producción de empaques en América Latina, destacando componentes como la calidad y creatividad de sus participantes.

No solo tuve el honor de ser jurado de los premios Latampac...

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Para reflexionar sobre el pasado, el presente y el futuro del diseño, y de un diseñador de packaging, hoy el invitado soy yo, Hernán Braberman, y el anfitrión es Ariel Bohe.

Ariel es comunicador, podcaster, facilitador en metodologías ágiles y fundador de Sentí Podcast, una productora y academia online de podcasting para marcas y organizaciones.

En este episodio hablamos acerca de la historia de los envases y también reflexionamos so...

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Brent Lindberg is Head of Curiosity at Fuseneo, a packaging innovation, development, and prototyping firm that crosses material and process boundaries to unlock solutions that help brands succeed online and on-shelf.

Brent has directed packaging design projects for Google, Disney, Starbucks, and Amazon, to name but a few.

In this episode, we discuss the biggest design differences between designing retail and e-com packaging. Brent al...

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Tatiana Ryfer is Head of the Branding & Visual Identity design department in Carrefour, and a member of the Pentawards jury.

From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana has a design career marked by an international path.

Tatiana contributed to building the design culture inside Carrefour. By managing all the brand’s visual aspects, she helped create consistency through all customer’s touchpoints.

In this...

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Marketing, Branding y Diseño. Diseño, Branding y Marketing. Para entender esta trininidad, hoy, el invitado soy yo, Hernán Braberman, y el anfitrión es Raúl Diaz Miranda.

Raúl es un experto peruano en gestión estratégica de marcas, un verdadero creativo del marketing y un apasionado investigador de las tendencias de consumo. Tiene estudios de marketing en la Universidad Peruana de Ciencias Aplicadas y en la Escuela de Negocios ISCTE...

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Fe Amarante is a Brazilian designer and currently Sr. Creative Director & Head of Brand Design at Danone North America.

Fe has extensive experience in brand building, consumer brands, identity development, and brand world creation, alongside life skills around acting as a diplomat and interpreter between business and creative languages.

In this episode, we discuss why bringing a human approach to the way creative ideas are born, ...

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Jasmin Druffner is an Industrial Designer focused on circular systems and conscious materials, currently designer and developer for Loop.

Her focus is on durable packaging design, long-lasting and circular recycling materials.

In this episode, she tells me how durable and reusable packaging will revolutionize the consumer experience. She also details the steps we should take to move packaging away from the current linear system, curv...

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Stef Hamerlinck is a brand strategist and designer living in Belgium. He runs his own branding studio with a wide variety of international clients in the CPG space.

In this episode, he defines Branding and explains why it matters. Stef states that not all brands necessarily have to be different and that brand purpose is overrated. He also shares some design lessons he has learned over the years in brand consultancy.

His podcast '...

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Scott Boylston is co-author and graduate coordinator of the Design for Sustainability program at Savannah College of Art and Design, a transdisciplinary design program focused on facilitation change through systems thinking, design strategy, and behavior change.

He’s the author of four books including one on sustainable package design, and his latest, “Designing with Society: A Capabilities Approach to Design, Systems Thinking and S...

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Peter Oberdorfer is a 25 year veteran in digital entertainment and CGI, currently President of Tactic, an immersive creative and production studio based in San Francisco.

Its team of engineers and designers specialize in experiences centered around virtual and augmented reality. Tactic has produced renowned apps such as the '19 Crimes Series', 'The Walking Dead', and recently 'Jack Daniel's AR experience'...

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Bruno Singulani is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé, and a member of the Pentawards jury.

Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management.

In this episode, we discuss how to achieve a healthy balance between a global brand strategy and the freedom ...

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Steve Osborne is a British brand design specialist with over 30 years` experience creating, re-positioning and extending brands through package design. Steve is Managing Partner at Osborne Pike, a design studio based in Bath.

His career started in Marketing at Unilever before he switched sides to join Design Bridge. After playing a leading role in that agency's development, including 7 years as Founder and Managing Director ...

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