Today we’re talking to Swire Ho AKA The Promo guy. Swire runs Garuda Promo and Branding Solutions which specializes in helping businesses market themselves using promotional products.
Swire is also the host of the Garuda Promo weekly podcast, The Small Business Show. He talks to various experts that will help small business owners become more efficient and successful.
In this episode we dive deep into how businesses can use promotional materials such as merchandise to drive customer retention, how to network, government contracting, and much more.
If you’ve been thinking about creating merchandise for your brand, this episode is a must listen.
Key Lessons:
- Don’t just show up to networking events, have a strategy and follow up consistently
- Develop mini advocates by thinking about the whole customer journey from before they even become customers, the experience they have as your customer, and after
Garuda Promo Website: https://www.garudapromo.com/
Small Business Show Website: https://www.garudapromo.com/blog/the-small-business-show/
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.