Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1
Today we’re talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncovered a breakthrough -- something that he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products.
He’s written a whole book on the subject and in this episode we’ll be deep diving into why naming is important, numerous examples of the sales a slight name change can lead to, psychological tactics you can use to stick in your customers minds, and much more.
If you want to learn more about product naming or or selling more products this episode is a must listen.
Key Lessons:
- The right name can EXPLODE your business, don’t rush this part of the process.
- In your CTAs, give the customers the next step, don’t skip to the last thing you want them to do
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.