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Today we’re talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncovered a breakthrough -- something that he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products.
He’s written a whole book on the subject and in this episode we’ll be deep diving into why naming is important, numerous examples of the sales a slight name change can lead to, psychological tactics you can use to stick in your customers minds, and much more.
If you want to learn more about product naming or or selling more products this episode is a must listen.
Key Lessons:
- The right name can EXPLODE your business, don’t rush this part of the process.
- In your CTAs, give the customers the next step, don’t skip to the last thing you want them to do
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