Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1
Today we’re talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncovered a breakthrough -- something that he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products.
He’s written a whole book on the subject and in this episode we’ll be deep diving into why naming is important, numerous examples of the sales a slight name change can lead to, psychological tactics you can use to stick in your customers minds, and much more.
If you want to learn more about product naming or or selling more products this episode is a must listen.
Key Lessons:
- The right name can EXPLODE your business, don’t rush this part of the process.
- In your CTAs, give the customers the next step, don’t skip to the last thing you want them to do
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com