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Today we’re talking to Molly Ruland. Molly is the CEO and founder of Heartcast Media which is a digital content agency focused on creating branded content that drives revenue and creates strategic relationships. She’s an expert in the podcasting space and I really turned this whole call into a consultation for my own podcast.
In this episode we dive deep into how to monetize your content, properly placing CTAs in your content, different tools to make the content creation process easier, and much more.
If you don’t know where to start creating content or are looking to monetize your content, this episode is a must listen.
Key Lessons:
- Your audience isn’t the only way to monetize, think about bringing on guests that can be strategic partners or potential clients. Develop a relationship, provide value, then make the ask
- Optimize your titles for discoverability, not searchability. I put the episode numbers in my titles because I wanted my listeners to be able to go back and quickly find the episodes I was referencing, but its more important to hook new listeners with your title than it is to make it searchable for your existing listeners.
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