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Today we’re talking to Shachar Meron. Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs.
He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise.
Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Advertising. Over the past nine years, he has won several teaching awards.
Before life as a lecturer, he co-founded BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1M in billings. Shachar also founded Redacted, which became Chicago's largest copywriter association in its first year.
He is a regular contributor at Brandingmag and was a featured speaker at AMA BrandSmart - the leading conference for brand marketers in the US - in Chicago this April.
In this episode we dive deep into brand communication, running branding workshops, how to measure brand equity, and much more.
If you don’t know where to start with your company’s branding, this episode is a must listen.
Key Lessons:
1. How to measure brand equity - how much of a premium are people willing to pay for your product?
2. How to make someone a brand ambassador - think through how you’re providing value at the different phases of the customer journey
Links:
https://bluegreenbranding.com/resources/
https://bluegreenbranding.com/insights/
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