Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1
Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow.
He’s the CEO & Founder of Omniconvert. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels.
He’s also written a book about customer lifetime value called The CLV Revolution coming out on September 20th
In this episode we dive deep into what customer lifetime value and customer value optimization is, why the old methods of spending unlimited money on customer acquisition doesn’t work anymore, how to actually improve your customer lifetime value, and much more.
If you have customers but can’t figure out how to make a profit, this episode is a must listen.
Key Lessons:
- It’s not enough to simply know your customer acquisition cost, acquisition costs will always go up. In order to run a truly profitable business you need to understand how to maximize customer lifetime value.
- Customer Value optimization is about understanding who your customers are and why they purchase your products. Understanding this, allows you to take customers from apprentice to soulmate.
Links:
- The CLV Revolution Book: https://theclvrevolution.com/
- Website: https://www.omniconvert.com/ + https://academy.omniconvert.com/
- LinkedIn: https://www.linkedin.com/in/valentinradu/
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com