Your marketing promotions around specific products, offerings, and even seasons of the year are a great time to get more direct about what you’re selling, and even have more fun with what you’re putting out there.
When is the right time to push those promotions? How can you make them stand out? And how out there, is too out there – when you’re stepping out a little from the consistency of your brand?
In this episode Tara and Holly of Braid Creative explore these questions and more!
This podcast is here to help credit union marketers like you remember how creative you are, how much you love your job (and your credit union!), and get some new creative ideas to try out along the way.
Download the worksheet for this episode at www.braidcreative.com/creditunionpodcast and follow us on Instagram @braidcreative
- 1:00 we dive into the difference between Brand and Promotion
- 6:01 the hierarchy of promotional messaging
- 9:50 what is safe to change creatively in a promotion
- 14:52 a promotion is a chance to be direct
- 16:25 your promotional calendar is your gatekeeper
- 20:22 what does Parks and Recreation have to do with promotions?
- 26:09 when and how promotions intersect with another department
- 30:22 a proactive vs. reactive marketing department
- 34:01 when you’re tired of talking about auto loans (again…)
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!