Branding Matters
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
Episodes
In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age.
During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement.
Tune in to:
- Learn how to leverage influencer marke...
In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers - simply by sharing her love for knitting and consistently providing valuable content to her community.
But her story doesn't stop there. With over 14 years of experience in advertising and media, includ...
Today, I’m thrilled to welcome Adam Constantine, Founder and CEO of ACE Creatives, to the show. If you’re thinking about changing careers - or you’re already in the middle of a big professional pivot - this episode is for you.
Adam’s journey is a masterclass in reinvention: from pro basketball player to social media mogul and creative agency leader, he’s navigated dramatic career changes while building a powerful perso...
In this episode, I’m thrilled to bring you a special conversation with Mandy Balak - a visionary leader who’s redefining what it means to connect, learn, and lead in the world of branding.
Mandy is also the President of The Gathering Festival - an event that’s so much more than a business conference. It’s a brand festival designed for those who crave real conversations, bold ideas, and meaningful connections. Forget li...
Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today’s...
Today I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results.
During our conversation, Mark shares insights from his latest b...
Today, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shaping SickKids' brand strategy and maintaining its position as Canada's top charity brand.
At SickKids Foundation, Kate leads the charge in driving awareness and rai...
Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.
Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professional...
Today I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies.
In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging...
Today I'm sitting down with Daniel Murray, the powerhouse behind The Marketing Millennials! Daniel Murray is not just another marketing expert - he's a digital media maverick who has built a massive following of over a MILLION followers on LinkedIn.
As the founder of The Marketing Millennials and head of media at Workweek, Daniel brings unfiltered insights that will revolutionize how you think about branding ...
Today, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.
Seth started his journey as a college student at the University of Pennsylvania, frustrated by the lack of late-night food options. With just a cell phone and a car, he began delivering warm cookies to fellow students, sparking the idea that would eventual...
In this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field.
I'm especially delighted to have this conversation because I recently joined the BAMKO team myself. So it's a uniqu...
Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."
Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pre...
This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.
In it, I share my very personal eulogy about who Sylvia was;
As an artist.
As a writer.
As a yogi.
As a wizard.
As a wife.
And as a mother.
As a Bubby, and so much more!
It's the ultima...
Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.
You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.
What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven...
On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few.
With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to bec...
Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company.
With nearly 175 years of history behind it, Levi's is not just a brand; it's a cultural icon that has successfully connected with multiple generations. Tracey shares the "secret sauce" behind this enduring connection, revealing how Levi's has evolved while staying true to ...
Today I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves with his unique approach to branding and his ability to capture personality through design.
In this episode, we explore how to build a distinctive bra...
Today I'm thrilled to welcome Chris Schultz, the dynamic CEO of Voodoo Doughnut.
Since joining Voodoo in 2017, Chris has leveraged over 30 years of experience in the restaurant industry to transform this iconic Portland brand into a national sensation. Known for its whimsical and bold doughnut creations, Voodoo has garnered a cult following and is now expanding into new markets across the country.
<...
Today I'm sitting down with Matt Purcell, Australia's foremost expert on personal branding.
Matt is on a mission to bridge the gap between thought and action, inspiring doers to think creatively and thinkers to take decisive steps. In this episode, Matt shares invaluable insights on how to stay relevant in an ever-changing world. Whether you're seeking to enhance your personal brand or develop ...
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