How Levi's Became a Cultural Icon- Tracey Panek

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Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company. 

With nearly 175 years of history behind it, Levi's is not just a brand; it's a cultural icon that has successfully connected with multiple generations. Tracey shares the "secret sauce" behind this enduring connection, revealing how Levi's has evolved while staying true to its roots.

Through engaging storytelling and insights from her extensive experience, Tracey delves into the brand's rich heritage, discussing pivotal moments that have shaped its identity over the decades. From the gold rush origins of blue jeans to their status as a global fashion staple, this episode promises to be both fun and informative. 

Join us as we explore how Levi's continues to resonate with audiences today, blending tradition with innovation in a way that few brands can achieve.

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