Today I'm thrilled to welcome Chris Schultz, the dynamic CEO of Voodoo Doughnut.
Since joining Voodoo in 2017, Chris has leveraged over 30 years of experience in the restaurant industry to transform this iconic Portland brand into a national sensation. Known for its whimsical and bold doughnut creations, Voodoo has garnered a cult following and is now expanding into new markets across the country.
Chris shares insights into his journey, from his early days at Starbucks to leading the rapid growth of MOD Pizza, and now steering Voodoo through the challenges of a post-pandemic world. He discusses the importance of maintaining Voodoo's unique culture while adapting to new locations and customer preferences.
Join us as we dive deep into the sweet world of branding, hospitality, and what it takes to keep a beloved brand fresh and relevant in today’s competitive landscape. Don't miss this opportunity to learn from one of the industry's most creative minds!
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
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