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June 23, 2023 โ€ข 35 mins

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My guest today is the one and only Mark Graham; Founder & CEO of commonsku - a software company specifically designed for the promotional products industry.ย 

During our fun conversation Mark and I discuss everything from building communities to building connections.

Other topics we cover include:

The value of story telling

How to give people a reason to buy from you

When to incorporate a mascot into your branding

And so much more!

I really enjoyed this conversation and I hope you do too.ย  And hopefully, youโ€™ll learn a few things to help you with your branding.

๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—ถ๐˜€ ๐—ฏ๐—ฟ๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐˜๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐˜† ๐—š๐—ฒ๐—ป๐˜‚๐—บ๐—ฎ๐—ฟ๐—ธ - ๐—ข๐—ป๐—ฒ ๐—ผ๐—ณ ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎโ€™๐˜€ ๐—บ๐—ผ๐˜€๐˜ ๐˜๐—ฟ๐˜‚๐˜€๐˜๐—ฒ๐—ฑ ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ต ๐—บ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿฐ๐Ÿฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ€“ you can rest assured ethical sourcing and sustainability are front and centre. If youโ€™re looking for help with your next project, email brandingmatters@genumark.com.

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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