Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today’s crowded marketplace.
Bill’s approach at Brandivate is all about igniting and accelerating client growth through market innovation, purposeful storytelling, and a relentless pursuit of excellence. Whether you’re looking to revitalize your brand, develop a cohesive marketing strategy, or execute a full-scale brand launch, Bill and his team bring a wealth of experience and tactical know-how to the table. They collaborate closely with clients to design and implement strategies that not only boost brand visibility but also drive real business results-from increased sales to improved organizational efficiency.
What truly sets Bill apart is his passion for mentorship, education, and giving back to the industry. He’s a celebrated speaker, a mentor to many, and a recipient of the 2024 PPAI Distinguished Service Award for his leadership and service in the promotional products space. Bill’s insights are rooted in practical experience, and his candid, bold, and often irreverent style ensures you’ll walk away with actionable ideas to elevate your brand.
If you’re ready to learn how to build a better brand, foster deeper connections with your audience, and achieve wild success in your business, you’re in the right place.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.