Today I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results.
During our conversation, Mark shares insights from his latest book, Audacious: How Humans Win in an AI Marketing World. This isn’t just another marketing book—it’s a wake-up call for anyone who wants their brand to thrive in today’s fast-paced, AI-driven landscape. Mark believes the secret to success isn’t trying to outsmart AI; it’s learning how to out-human it. And that’s exactly what he’ll teach us.
In this episode, you’ll gain practical strategies to take your brand from ordinary to extraordinary. Mark will show us how audacity—boldness, creativity, and fearless storytelling—can transform the way we approach branding. You’ll learn how to:
- Craft compelling narratives that captivate your audience.
- Choose the right platforms to amplify your message effectively.
- Become a storyteller who inspires loyalty and advocacy from your customers.
Mark also shares jaw-dropping case studies from innovative leaders who’ve disrupted their industries and built legendary brands. Plus, he’ll give actionable tips on how you can infuse audacity into your marketing strategy today—whether you’re a solopreneur or leading a global team.
If you’re ready to elevate your brand and create deeper connections with your audience, this conversation is packed with insights you won’t want to miss.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
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instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
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