December 13, 2023 • 16 mins
Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry.
She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems.
Overall, the conversation highlights Corey's commitment to community engagement, personal branding, and staying relevant in the evolving media landscape.
Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Corey (00:00):
Radio has a lot of problems right now, but if you can be the
answer to any one of them, you haveto realize you're not there to get
a job, you're there to do a job.
And so when you are in that interview,you have to be entertaining whoever
is in front of you and showing themyou're, again, the answer to their
problem, you're entertaining, you arethe person that they need to hire.
VO (00:21):
Welcome to BRANDwidth On Demand, your guide to rebooting radio.
Corey (00:26):
Radio is not going to be replaced by AI necessarily, but
the people who use AI are goingto replace the people who don't.
VO (00:34):
BRANDwidth On Demand,.
Rebooting radio with a differenttake on all radio can be.
Now your guides through themediamorphosis, David Martin, and
author of the book, BRANDwidth,Media Branding Coach, Kipper McGee.
Dave (00:50):
Our guest was born in the Motor City, raised in the Emerald City,
and flown her way around the worldin search of interesting people, good
times, and great things to share.
She spent the last two decadesat stations like Tampa Bay's 101.
5 The Point, News Talk970 WFLA, and Mix 100.
7, where she doubled theratings in just over a year.
(01:13):
She's amazing.
Along with hosting radio.
And voiceover work, she also squeezed intime for occasional appearances, including
selling cool tech gadgets on HSN.
Ha!
In Atlanta, she co hosted morningsfor legendary Kix1015 and seeing
them through the station'stransition to New Country1015.
Now, a long time after her earlydays at KZOK Seattle, she's
(01:38):
back home on the left coast.
Her personal motto is never turn downan adventure and she's always working
hard on the next big thing She justgot through hosting the first ever
annual women's brunch at the morningshow boot camp in Dallas It was a
smash BRANDwidth On Demand, is proudto welcome the morning host of 100.
7 big FM in San Diego theone and only Corey Dylan.
Corey (02:02):
Thank you guys.
Thank you
Kipper (02:04):
We are so glad to have you So thinking about your life in media, if
you were to pick the one thing thatreally gets you going, what would it be?
Corey (02:16):
Gets me going like, I don't know.
I just really love this business and it,it just fires me up to see people losing
jobs or losing love for our business too.
Um, just in this ever changing time.
Right.
I really want to try to, I don'tknow, encourage people and get
(02:36):
them excited about radio again.
And I mean, everybody, because I thinkwhat a rising tide lifts all boats, right?
So if, if I succeed, I mean,there's hope for somebody else.
And if they succeed, hopefullythere's, you know, a future for me too.
Well, Corey, you've
Dave (02:51):
done so much and accomplished a whole bunch, both on the
air and in your communities.
And you know, one thing that reallysets you apart is how you embrace local
charities and causes while creatingexposure for your personal brand.
Can you tell us about how you
Corey (03:05):
do that?
Well, I, you know, I just offer up myselffor free to help people because I think
that's honestly the way I was raised.
I was raised in Catholicparochial schools.
My parents are both devoutCatholics and it was always about
giving back to your community.
And so I think that's one partabout radio that has been a little
bit lost in all the, you know,consolidation and buying and selling
(03:27):
and bankruptcies and things like that.
It's like, what was thegoal really to inform?
Embrace and, you know, giveback to your community.
That's
Kipper (03:35):
right.
A little reference about serving in thepublic interest is not always as full
as it should be for many, but beyondthe community events and on location
stuff, what's your philosophy on creatingthe brand Corey Dillon, both on air
and online, and how do you keep that
Corey (03:55):
fresh?
You know, I think, I think it wasDolly Parton who said, figure out who
you are and then do it on purpose.
Right?
I mean, you really have to knowwho you are and You know, I
struggled with that idea of a,what is my brand for a long time?
And I think it was, uh, Gary Vee.
I don't even know, Gary Vee iskind of a brand guru, I think,
(04:15):
for millennials and beyond.
He said, your brand isyour reputation, right?
And so that kind ofcrystallized it for me.
I thought, well, okay, I'm justgoing to kind of be me on purpose.
And I think when you're in the right job.
And the right situation,they embrace you back, right?
And just let you go and let yoube who you are because I've been
this way for a really long timeand not much is going to change.
(04:38):
I think that's the same for all of us.
So I just, I just do thingsthat I naturally want to do.
And I probably, as far asreinforcing the brand, I really just.
I do them publicly, you know, whetherit's during the pandemic, I started a
cocktail and then a cooking show too,in part because I was trapped in my
apartment alone, you know, you couldn'tgo anywhere, you couldn't see anyone, you
(04:59):
couldn't do anything and I still wantedthat connection with people and so I just
started doing things on Facebook live andit's something that I'm still doing now.
Dave (05:08):
Well, Corey, being back on the West Coast in America's finest city,
what opportunities are you findingto connect with your audience and
perhaps help them see the marketthrough the eyes of a visitor?
Corey (05:18):
You know, I mean, that's, that's all about just getting out
there and exploring again, right.
You know, vacationing in your ownhometown, which is, it's so easy to
do in Southern California because theweather is 99 percent of the time.
And, um, and the way that I think that youcan grow your brand when you're trying to
do it in a new city or a city new to youis to show them how you can sort of, um,
(05:43):
I don't know, show the world what you'redoing and where you're doing it, you
know, whether that's on social media, whenwe have things like a tropical storm or
hurricane coming to Southern California,which was the first in forever.
I actually played it safe, but I didmake a video because I've got lots of
experience living in Florida for 17years of how to throw a hurricane party.
So I made a video for Tik TOK andInstagram and Facebook and just
(06:08):
showed people, here's the do's anddon'ts about having a hurricane party.
It's just kind of taking what you know.
And then if I was to be out there,I had a neighbor who did go out to
the water and he's like, Oh, I sawa couple of people out here, but
they were chased off the beach by.
The, uh, lifeguards and coast guard andthings like that, because we weren't
supposed to be out on the beach.
But if I'd gotten any video, ifI'd gone with him, I probably
(06:28):
would have tried to sell it.
People are doing that, you know, becauseit's Gosh, I heard about some guy
that this is like his full time job.
He, and it might be actually agroup of people, they get video
of things in different communitiesbefore the news reporters get
there, before the police get there.
They just listen to scanners.
(06:50):
And they take video and they sell it backto the TV stations who may or may not, you
know, I need to remember what that websiteis because I want to check that out.
And
Kipper (06:59):
speaking of all things digital and beyond just radio with
change happening faster and faster.
I mean, Meta's got threads, Twitterbecomes X and all sorts of ways now
to get audio and visual content.
Yeah.
How does already aperson like you keep up?
What kind of things do you wantto learn now to be ready to
(07:23):
be a leading personality in?
The media world of the
Corey (07:27):
future.
Yeah, I mean, don't get me wrong.
There are days I hopethat it all implodes.
You know, whether it's TikTok,the Chinese owning it, operating
it, despite what they say.
You know, it's just like,Oh God, another platform.
And frankly, who knows how long.
Any of them is going to be around, becauselike you said, things change so quickly.
(07:47):
At first, Threads was the fastestgrowing social platform, and
now the engagement is terrible.
I go on infrequently,like anybody, if at all.
But one thing I tell people, and there isa lot of fight and pushback, is you have
to learn to make AI your friend, right?
And it's, the threshold is so, Ithink the bar is so low right now,
(08:07):
because it's new to everybody.
Even though, predictive AI hasbeen around for at least 10 years
or more with Google working on it.
Now, everybody's in on the game, right?
And, generative AI is the catchphrase,even though, again, people are
fighting it like it's brand new.
It's, it's not brand new.
It's just that it's learning tothink for itself, you know, with all
(08:28):
the information that you feed it.
So, I just think, unless you are, Goingto embrace this as the new technology.
I mean, you would sound like an oldfart, like, Oh, I'm not playing CDs.
I'm not going to play music videos.
You know, everything is just so negative.
And I, I just think.
The best thing that you could dois take any of these free courses.
(08:49):
I mean, LinkedIn, Coursera, edX.
There are so many free coursesthat will just sort of introduce
you to the basic concepts.
And from there, you can actuallyget certified, a certification.
Like I actually bought one for 45.
I didn't buy one.
I bought the class that I couldget certified in for 40 on edX.
I have not yet taken the class.
(09:10):
I've just been listening to aLinkedIn free course kind of in
my free time or on long drives.
Um, I'm just trying to learn how Icould use it rather than have it use me.
And as other people have said beforeme on different radio groups, like
radio peeps and whatnot, radio is notgoing to be replaced by AI necessarily.
(09:33):
But the people who use AI are goingto replace the people who don't.
So I intend to be one of thosepeople that sticks around because.
I'm not gonna just pooh pooh it and turnmy back on something that, frankly, none
of us really has a huge grasp on, so.
Kipper (09:51):
That's a great line about using it rather than letting it use
Corey (09:55):
you.
Yeah.
I mean, that's what's gonna happen.
We don't know with Ashley AI because therehasn't been total transparency about that.
Like, has she compensated extra?
She said that she could tell themto stop using it when she wanted to,
but I, we don't know the actual factscontractually or otherwise, but I know
that in the voiceover world, thereis already an uproar to, I mean, and
(10:18):
this is why the actor's strike and thewriter's strike, particularly for us
right now, the actor's strike is soimportant because That's one thing that
they are standing their ground on is theuse of AI with their likeness and their
voice and performance and deep fakes.
I mean, it can be donevery easily these days.
So what protection do we have?
(10:39):
And I mean, the best way tolearn how to protect yourself is
to learn a little bit about it.
Otherwise you don't knowwhat questions to ask.
Great
Dave (10:45):
point.
Our guest is Corey Dillon from Big 100.
7 San Diego.
Hey, somebody you'd love to hear from,we'd love to hear your suggestions.
Email us show at brandwithondemand.
com or reach out to us on social.
Brandwith Plus on Insta,Facebook, LinkedIn, and X.
(11:06):
Wherever you look, it's brandwithplus.
com.
Plus P L U S brand with plus,
Kipper (11:13):
and if you haven't, feel free to check out our back
catalog of previous guests.
We got top media thought leaders,PDs, managers, and big air talent.
Like twin city, like twin cities, legendKVWB is Dave Ryan, Andy Summers from
92, five XTU in Philly, Seattle legends.
(11:36):
BJ and Megs from KISW and somany, many more all in the feed.
Dave (11:43):
Coming up, Corey Dillon shares some advice you don't want to miss.
VO (11:47):
Musicmaster, less stress, more yes.
Hey, this is Dave Tyler.
And maybe it's just me, but I loveuptempo songs coming out of the
legal ID at the top of the hour,as well as out of my stop sets.
S[pt (11:59):
It's kind of like saying, all right, we're done with business.
Let's get back to the party.
To do this, I use clock filters in these.
Positions that only choosemedium up or uptempo songs.
Sounds great every time.
And it's easy to set up.
If you have any questions, just shootme an email at Dave at musicmaster.
com.
Musicmaster.
Music scheduling the way it should be.
Kipper (12:21):
Hey there Kipper here and ready or not, holidays are here.
So one way you can help out yourlisteners and your bottom line is with.
Radio Swag Shop.
You just give them some coolholiday artwork, pick your
items, they do the rest.
They'll do the sales website, theyhandle the fulfillment, the transaction.
(12:46):
All your station has to do issit back and reap the reward.
Radio Swag Shop.
Easy!
Just follow the link in the shownotes or go to radioswagshop.com
and be sure to use the coupon
code KIPPER.
That's RadioSwagShop, coupon KIPPER.
(13:07):
Your listeners and yourstation's holiday budget.
Will, thank you.
VO (13:12):
Exploring media evolution in real time.
BRANDwidth On Demand,
Dave (13:17):
we're with Corey Dylan, the star of Big 100.
7 in San Diego.
Corey, what's the bestadvice you were ever given?
Corey (13:27):
Save your money.
You work in radio.
Dave (13:29):
And conversely, if you could give one piece of advice to others in the
industry, what would that advice be?
Corey (13:37):
You know, there's a couple of different quotes, actually.
One was from George Clooney and one wasfrom the other actor, Brian Cranston.
And when I was unemployed for two yearsand seven months, these quotes both
helped me just kind of overcome adversityand just reframe my perspective, right?
The one from George Clooney was.
You're as far as auditions went,which for us would be an interview.
(14:00):
Right.
And he said, I had to stopgoing to auditions thinking,
gee, I hope they like me.
And I had to go in thinking Iwas the answer to their problem.
I mean, radio has a lot of problemsright now, but if you can be the
answer to any one of them and help themfigure out how to get ratings, how to.
Draw an audience, whether that'susing your social media or whatever,
that's what they're desperate for.
(14:20):
And the other one was from BrianCranston from Breaking Bad.
And he said, it's a subtle difference, buthe said 35 years ago or so, this really
helped the trajectory of his career.
He said, when going to anaudition, you have to realize
you're not there to get a job.
You're there to do a job.
And so when you are in that interview.
(14:41):
You have to be entertaining whoeveris in front of you and showing them
you're, again, the answer to theirproblem, you're entertaining, you
are the person that they need to hirebecause you've got The knowledge and
the skills and you're entertaining,you know, to be on the radio.
Dave (14:55):
It's great advice.
Kipper (14:56):
Yeah.
Corey (14:56):
Thank you.
Great advice.
Wish I'd heard it myself 20 years ago.
Dave (15:00):
The star of San Diego radio, Corey Dylan from B 100.
7.
We have links to her completebio, her social links and
more all in the show notes.
Just scroll down on your phone
Kipper (15:11):
As always.
We want to thank our exec producer,Cindy Huber, and associate
producer, Hannah B, for booking.
And boy, has she been busy.
Coming up, a top rated multi awardwinning morning host, a look at the year
in music trends past and what's aheadfor 24, and an expert on linear sound.
(15:37):
How to grow your TSL, whetheron -air, online or on-demand.
That's all coming up.
Dave (15:46):
That's a wrap.
Kipper.
Holidays.
Yeah, they're important.
We think about a lot and that'swhat we'll be thinking about in
the next One Minute Martinizing.
Find it in the show notesat BRANDwidthOnDemand,.com.
I'm Dave Martin.
Kipper (15:58):
And I'm Kipper McGee.
May all your BRANDwidth be wide.
Radio has a lot of problems right now, but if you can be the
answer to any one of them, you haveto realize you're not there to get
a job, you're there to do a job.
And so when you are in that interview,you have to be entertaining whoever
is in front of you and showing themyou're, again, the answer to their
problem, you're entertaining, you arethe person that they need to hire.
VO (00:21):
Welcome to BRANDwidth On Demand, your guide to rebooting radio.
Corey (00:26):
Radio is not going to be replaced by AI necessarily, but
the people who use AI are goingto replace the people who don't.
VO (00:34):
BRANDwidth On Demand,.
Rebooting radio with a differenttake on all radio can be.
Now your guides through themediamorphosis, David Martin, and
author of the book, BRANDwidth,Media Branding Coach, Kipper McGee.
Dave (00:50):
Our guest was born in the Motor City, raised in the Emerald City,
and flown her way around the worldin search of interesting people, good
times, and great things to share.
She spent the last two decadesat stations like Tampa Bay's 101.
5 The Point, News Talk970 WFLA, and Mix 100.
7, where she doubled theratings in just over a year.
(01:13):
She's amazing.
Along with hosting radio.
And voiceover work, she also squeezed intime for occasional appearances, including
selling cool tech gadgets on HSN.
Ha!
In Atlanta, she co hosted morningsfor legendary Kix1015 and seeing
them through the station'stransition to New Country1015.
Now, a long time after her earlydays at KZOK Seattle, she's
(01:38):
back home on the left coast.
Her personal motto is never turn downan adventure and she's always working
hard on the next big thing She justgot through hosting the first ever
annual women's brunch at the morningshow boot camp in Dallas It was a
smash BRANDwidth On Demand, is proudto welcome the morning host of 100.
7 big FM in San Diego theone and only Corey Dylan.
Corey (02:02):
Thank you guys.
Thank you
Kipper (02:04):
We are so glad to have you So thinking about your life in media, if
you were to pick the one thing thatreally gets you going, what would it be?
Corey (02:16):
Gets me going like, I don't know.
I just really love this business and it,it just fires me up to see people losing
jobs or losing love for our business too.
Um, just in this ever changing time.
Right.
I really want to try to, I don'tknow, encourage people and get
(02:36):
them excited about radio again.
And I mean, everybody, because I thinkwhat a rising tide lifts all boats, right?
So if, if I succeed, I mean,there's hope for somebody else.
And if they succeed, hopefullythere's, you know, a future for me too.
Well, Corey, you've
Dave (02:51):
done so much and accomplished a whole bunch, both on the
air and in your communities.
And you know, one thing that reallysets you apart is how you embrace local
charities and causes while creatingexposure for your personal brand.
Can you tell us about how you
Corey (03:05):
do that?
Well, I, you know, I just offer up myselffor free to help people because I think
that's honestly the way I was raised.
I was raised in Catholicparochial schools.
My parents are both devoutCatholics and it was always about
giving back to your community.
And so I think that's one partabout radio that has been a little
bit lost in all the, you know,consolidation and buying and selling
(03:27):
and bankruptcies and things like that.
It's like, what was thegoal really to inform?
Embrace and, you know, giveback to your community.
That's
Kipper (03:35):
right.
A little reference about serving in thepublic interest is not always as full
as it should be for many, but beyondthe community events and on location
stuff, what's your philosophy on creatingthe brand Corey Dillon, both on air
and online, and how do you keep that
Corey (03:55):
fresh?
You know, I think, I think it wasDolly Parton who said, figure out who
you are and then do it on purpose.
Right?
I mean, you really have to knowwho you are and You know, I
struggled with that idea of a,what is my brand for a long time?
And I think it was, uh, Gary Vee.
I don't even know, Gary Vee iskind of a brand guru, I think,
(04:15):
for millennials and beyond.
He said, your brand isyour reputation, right?
And so that kind ofcrystallized it for me.
I thought, well, okay, I'm justgoing to kind of be me on purpose.
And I think when you're in the right job.
And the right situation,they embrace you back, right?
And just let you go and let yoube who you are because I've been
this way for a really long timeand not much is going to change.
(04:38):
I think that's the same for all of us.
So I just, I just do thingsthat I naturally want to do.
And I probably, as far asreinforcing the brand, I really just.
I do them publicly, you know, whetherit's during the pandemic, I started a
cocktail and then a cooking show too,in part because I was trapped in my
apartment alone, you know, you couldn'tgo anywhere, you couldn't see anyone, you
(04:59):
couldn't do anything and I still wantedthat connection with people and so I just
started doing things on Facebook live andit's something that I'm still doing now.
Dave (05:08):
Well, Corey, being back on the West Coast in America's finest city,
what opportunities are you findingto connect with your audience and
perhaps help them see the marketthrough the eyes of a visitor?
Corey (05:18):
You know, I mean, that's, that's all about just getting out
there and exploring again, right.
You know, vacationing in your ownhometown, which is, it's so easy to
do in Southern California because theweather is 99 percent of the time.
And, um, and the way that I think that youcan grow your brand when you're trying to
do it in a new city or a city new to youis to show them how you can sort of, um,
(05:43):
I don't know, show the world what you'redoing and where you're doing it, you
know, whether that's on social media, whenwe have things like a tropical storm or
hurricane coming to Southern California,which was the first in forever.
I actually played it safe, but I didmake a video because I've got lots of
experience living in Florida for 17years of how to throw a hurricane party.
So I made a video for Tik TOK andInstagram and Facebook and just
(06:08):
showed people, here's the do's anddon'ts about having a hurricane party.
It's just kind of taking what you know.
And then if I was to be out there,I had a neighbor who did go out to
the water and he's like, Oh, I sawa couple of people out here, but
they were chased off the beach by.
The, uh, lifeguards and coast guard andthings like that, because we weren't
supposed to be out on the beach.
But if I'd gotten any video, ifI'd gone with him, I probably
(06:28):
would have tried to sell it.
People are doing that, you know, becauseit's Gosh, I heard about some guy
that this is like his full time job.
He, and it might be actually agroup of people, they get video
of things in different communitiesbefore the news reporters get
there, before the police get there.
They just listen to scanners.
(06:50):
And they take video and they sell it backto the TV stations who may or may not, you
know, I need to remember what that websiteis because I want to check that out.
And
Kipper (06:59):
speaking of all things digital and beyond just radio with
change happening faster and faster.
I mean, Meta's got threads, Twitterbecomes X and all sorts of ways now
to get audio and visual content.
Yeah.
How does already aperson like you keep up?
What kind of things do you wantto learn now to be ready to
(07:23):
be a leading personality in?
The media world of the
Corey (07:27):
future.
Yeah, I mean, don't get me wrong.
There are days I hopethat it all implodes.
You know, whether it's TikTok,the Chinese owning it, operating
it, despite what they say.
You know, it's just like,Oh God, another platform.
And frankly, who knows how long.
Any of them is going to be around, becauselike you said, things change so quickly.
(07:47):
At first, Threads was the fastestgrowing social platform, and
now the engagement is terrible.
I go on infrequently,like anybody, if at all.
But one thing I tell people, and there isa lot of fight and pushback, is you have
to learn to make AI your friend, right?
And it's, the threshold is so, Ithink the bar is so low right now,
(08:07):
because it's new to everybody.
Even though, predictive AI hasbeen around for at least 10 years
or more with Google working on it.
Now, everybody's in on the game, right?
And, generative AI is the catchphrase,even though, again, people are
fighting it like it's brand new.
It's, it's not brand new.
It's just that it's learning tothink for itself, you know, with all
(08:28):
the information that you feed it.
So, I just think, unless you are, Goingto embrace this as the new technology.
I mean, you would sound like an oldfart, like, Oh, I'm not playing CDs.
I'm not going to play music videos.
You know, everything is just so negative.
And I, I just think.
The best thing that you could dois take any of these free courses.
(08:49):
I mean, LinkedIn, Coursera, edX.
There are so many free coursesthat will just sort of introduce
you to the basic concepts.
And from there, you can actuallyget certified, a certification.
Like I actually bought one for 45.
I didn't buy one.
I bought the class that I couldget certified in for 40 on edX.
I have not yet taken the class.
(09:10):
I've just been listening to aLinkedIn free course kind of in
my free time or on long drives.
Um, I'm just trying to learn how Icould use it rather than have it use me.
And as other people have said beforeme on different radio groups, like
radio peeps and whatnot, radio is notgoing to be replaced by AI necessarily.
(09:33):
But the people who use AI are goingto replace the people who don't.
So I intend to be one of thosepeople that sticks around because.
I'm not gonna just pooh pooh it and turnmy back on something that, frankly, none
of us really has a huge grasp on, so.
Kipper (09:51):
That's a great line about using it rather than letting it use
Corey (09:55):
you.
Yeah.
I mean, that's what's gonna happen.
We don't know with Ashley AI because therehasn't been total transparency about that.
Like, has she compensated extra?
She said that she could tell themto stop using it when she wanted to,
but I, we don't know the actual factscontractually or otherwise, but I know
that in the voiceover world, thereis already an uproar to, I mean, and
(10:18):
this is why the actor's strike and thewriter's strike, particularly for us
right now, the actor's strike is soimportant because That's one thing that
they are standing their ground on is theuse of AI with their likeness and their
voice and performance and deep fakes.
I mean, it can be donevery easily these days.
So what protection do we have?
(10:39):
And I mean, the best way tolearn how to protect yourself is
to learn a little bit about it.
Otherwise you don't knowwhat questions to ask.
Great
Dave (10:45):
point.
Our guest is Corey Dillon from Big 100.
7 San Diego.
Hey, somebody you'd love to hear from,we'd love to hear your suggestions.
Email us show at brandwithondemand.
com or reach out to us on social.
Brandwith Plus on Insta,Facebook, LinkedIn, and X.
(11:06):
Wherever you look, it's brandwithplus.
com.
Plus P L U S brand with plus,
Kipper (11:13):
and if you haven't, feel free to check out our back
catalog of previous guests.
We got top media thought leaders,PDs, managers, and big air talent.
Like twin city, like twin cities, legendKVWB is Dave Ryan, Andy Summers from
92, five XTU in Philly, Seattle legends.
(11:36):
BJ and Megs from KISW and somany, many more all in the feed.
Dave (11:43):
Coming up, Corey Dillon shares some advice you don't want to miss.
VO (11:47):
Musicmaster, less stress, more yes.
Hey, this is Dave Tyler.
And maybe it's just me, but I loveuptempo songs coming out of the
legal ID at the top of the hour,as well as out of my stop sets.
S[pt (11:59):
It's kind of like saying, all right, we're done with business.
Let's get back to the party.
To do this, I use clock filters in these.
Positions that only choosemedium up or uptempo songs.
Sounds great every time.
And it's easy to set up.
If you have any questions, just shootme an email at Dave at musicmaster.
com.
Musicmaster.
Music scheduling the way it should be.
Kipper (12:21):
Hey there Kipper here and ready or not, holidays are here.
So one way you can help out yourlisteners and your bottom line is with.
Radio Swag Shop.
You just give them some coolholiday artwork, pick your
items, they do the rest.
They'll do the sales website, theyhandle the fulfillment, the transaction.
(12:46):
All your station has to do issit back and reap the reward.
Radio Swag Shop.
Easy!
Just follow the link in the shownotes or go to radioswagshop.com
and be sure to use the coupon
code KIPPER.
That's RadioSwagShop, coupon KIPPER.
(13:07):
Your listeners and yourstation's holiday budget.
Will, thank you.
VO (13:12):
Exploring media evolution in real time.
BRANDwidth On Demand,
Dave (13:17):
we're with Corey Dylan, the star of Big 100.
7 in San Diego.
Corey, what's the bestadvice you were ever given?
Corey (13:27):
Save your money.
You work in radio.
Dave (13:29):
And conversely, if you could give one piece of advice to others in the
industry, what would that advice be?
Corey (13:37):
You know, there's a couple of different quotes, actually.
One was from George Clooney and one wasfrom the other actor, Brian Cranston.
And when I was unemployed for two yearsand seven months, these quotes both
helped me just kind of overcome adversityand just reframe my perspective, right?
The one from George Clooney was.
You're as far as auditions went,which for us would be an interview.
(14:00):
Right.
And he said, I had to stopgoing to auditions thinking,
gee, I hope they like me.
And I had to go in thinking Iwas the answer to their problem.
I mean, radio has a lot of problemsright now, but if you can be the
answer to any one of them and help themfigure out how to get ratings, how to.
Draw an audience, whether that'susing your social media or whatever,
that's what they're desperate for.
(14:20):
And the other one was from BrianCranston from Breaking Bad.
And he said, it's a subtle difference, buthe said 35 years ago or so, this really
helped the trajectory of his career.
He said, when going to anaudition, you have to realize
you're not there to get a job.
You're there to do a job.
And so when you are in that interview.
(14:41):
You have to be entertaining whoeveris in front of you and showing them
you're, again, the answer to theirproblem, you're entertaining, you
are the person that they need to hirebecause you've got The knowledge and
the skills and you're entertaining,you know, to be on the radio.
Dave (14:55):
It's great advice.
Kipper (14:56):
Yeah.
Corey (14:56):
Thank you.
Great advice.
Wish I'd heard it myself 20 years ago.
Dave (15:00):
The star of San Diego radio, Corey Dylan from B 100.
7.
We have links to her completebio, her social links and
more all in the show notes.
Just scroll down on your phone
Kipper (15:11):
As always.
We want to thank our exec producer,Cindy Huber, and associate
producer, Hannah B, for booking.
And boy, has she been busy.
Coming up, a top rated multi awardwinning morning host, a look at the year
in music trends past and what's aheadfor 24, and an expert on linear sound.
(15:37):
How to grow your TSL, whetheron -air, online or on-demand.
That's all coming up.
Dave (15:46):
That's a wrap.
Kipper.
Holidays.
Yeah, they're important.
We think about a lot and that'swhat we'll be thinking about in
the next One Minute Martinizing.
Find it in the show notesat BRANDwidthOnDemand,.com.
I'm Dave Martin.
Kipper (15:58):
And I'm Kipper McGee.
May all your BRANDwidth be wide.
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