January 27, 2025 • 17 mins
Want to secure YOUR career against the unknown?
In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy.
Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secrets that have empowered legions of broadcasters and podcasters to cut through the noise in todays evolving mediascape.
With her decades of coaching the who’s who in broadcasting, Valerie digs into the nuts and bolts of crafting content that doesn’t just speak but resonates, engages, and captivates—because let’s face it, your audience has the attention span of a TikTok scroll.
Why should you care? Because unless you’ve been living under a rock, you know the media game has changed. It’s no longer enough to just broadcast; you’ve got to echo across multiple platforms. Valerie’s insights into turning your every broadcast or podcast into a magnetic force field of engagement are nothing short of a masterclass in media evolution. And guess what? She’s here to ensure your voice isn’t just heard but felt.
Keen to bulletproof your position in the evolving media landscape? Valerie's latest tome, Beyond Powerful Radio, isn’t just a book; it’s your new best friend in the digital age—a blueprint for what comes next in the world of podcasting and broadcasting. Dive into her strategies, and you might just find your own voice growing beyond powerful.
Curious? maybe, just maybe, transform from media follower to industry leader, explore her business strategies here, and get your hands on the book that’s rewriting the rules here. Trust us, your media career will thank you.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
The number one differenceright now is the attention span of
the audience. Your audienceright now has the attention span
of a fleet. And so how do youengage immediately when you open
up a topic or you look at asubject that you want to talk about
or report on, how do you usepowerful engage techniques so that
it's immediately going to getthat listener to listen? You know,
(00:24):
it's the catnip that gets thecat to come. And that's really the
core of the challenge rightnow is to draw the. Audience in so
that they stay
BRANDwidth On Demand.Rebooting radio with a different
take on all radio can be.
The most important thing isto, number one, identify your skill
set. Where are your strengths?Where are your gifts? Where is your
(00:46):
real talent? What do you loveto do? What parts of storytelling
and media and gettinginformation out and working in digital
media? What parts of it feellike flying to you? What parts of
it don't feel like work? Andwhat would you do if you weren't
being paid, but you would justdo it because it's fun?
(01:08):
Now your guides through themediamorphosis, David Martin and
author of the book Brand withMedia branding coach Kipper McGee.
On today's episode of BrandBRANDwidth On Demand, we'll hear
how powerful storytelling andcompelling content are more critical
than ever. Valerie Geller isan internationally recognized authority
(01:30):
in creating powerful content.With over three decades of experience,
she's trained thousands ofbroadcasters, podcasters, and other
content creators all over theworld. Her latest book, An Audio
Communicator's Guide to theDigital World, News Talk, Information
Personality for Podcasting andBroadcasting, is out now. We'll put
(01:54):
a link to the Amazon pagewhere you can buy your own copy.
It's a must have. Valerie'swork pushes content creators to engage,
connect and inspire inmeaningful ways. Of course, she's
known for her mantra, tell thetruth, make it matter, never be boring.
Brand BRANDwidth On Demand isproud to welcome back the one and
(02:17):
only Valerie Yellow Tipper.
Thank you, thank you.
We are so glad to have you.And Valerie, your work has always
emphasized powerfulstorytelling and the human connection.
So the question right now is,with your new focus, more on digital
and how we're evolving as anindustry and really as a workforce,
(02:42):
how do these foundationalelements translate as audiences migrate
more and more to On Demand anddigital platforms?
I love this question. And infact, this new Beyond Powerful Radio
book is an update from aprevious edition of the book. It's
actually the third edition.And what's new is podcasting, digital
(03:04):
media, social Media, AI,storytelling across all platforms.
Because we are in a new systemof delivery. The way audiences get
their information and theirentertainment is completely different
now. Now, because it is 100%multiple platform, nobody is listening
(03:26):
or watching any one thing toget the majority. It's a variety
of different entities. Couldbe your wristwatch, your phone, it
could be your computer, yourlaptop, your iPad, it could be your
radio, your television, itcould be in the car, it could be
in the headphones when you'rejogging. There's a million ways to
get the information andentertainment now. So now it becomes
(03:47):
how do you engage on using allthese platforms with the thing that
will bring the audience in,which is powerful storytelling, human
connections and entertain andinform and how do you do that? And
personality, keeping peoplecompany so that they don't feel alone.
The number one differenceright now is the attention span of
(04:10):
the audience. Your audienceright now has the attention span
of a flea. And so how do youengage immediately? And so a lot
of what the book teaches andreally talks about is when you open
up a topic or you look at asubject that you want to talk about
or report on, how do you usepowerful engage techniques so that
it's immediately going to getthat listener to listen? You know,
(04:34):
it's the catnip that gets thecat to come. And that's really the
core of the challenge rightnow is to draw the audience in so
that they stay. And I reallybelieve there are no boring stories,
only boring storytellers. Sonow it becomes how do you frame and
focus your topic so that it'sgoing to engage immediately? And
then do you have a beginning,a middle and an end and then never
(04:57):
be boring? And that's it.
That's great stuff. Valerie,looking ahead down the road, what
do you see as the biggestchanges or evolution in media employment
prospects for those who rightnow are just saying, hey, I'm going
to start my broadcasting or mycontent creation career? I mean,
how does mastering powerfulmedia set them apart?
(05:20):
Okay, we already know thatthere's no more gold watches. The
likelihood. If you'regraduating from college today or
just starting a media careertoday, you're probably going to have
five careers. You know, you'regoing to do a lot of different things.
So the most important thing isto, number one, identify your skill
(05:41):
set. Where are your strengths?Where are your gifts? Where is your
real talent? What do you loveto do? What parts of storytelling
and media and gettinginformation out and working in digital
media, what parts of it feellike flying to you? What parts of
it don't feel like work. Andwhat would you do if you weren't
(06:01):
being paid, but you would justdo it because it's fun. And you start
there, you start with whereare your core strengths and where
are your passions? And thenyou build how to take what you can
do and put it into all thedifferent mediums that are available
to get, keep and growaudiences for the work that you want
to do. I think that peoplehave to understand that your only
(06:26):
job security is going to beyour ability to secure jobs. So I
think that you can't just walkin and expect a corporation or radio
station to hire you, give youa contract, and you're going to be
stable for the next 10 years.Those days are completely gone. The
secret is in building your ownbrand and coming in with a social
media following. Coming inwith some background in your passion
(06:49):
projects where you've shownthat you can create some content.
So whether it's sports ormusic or journalism or, or whether
you wanna do a podcast aboutoverweight aging cats, whatever it
is, if you have an area ofpassion and you can prove that you
are able to create content andreach that audience and you can bring
(07:10):
in a marketable audience, youare gonna be marketable to entities
no matter what those entitiesare, including radio stations.
Good point. So in the newbook, you touched on some strategies
now for multi platformcontent. So let's down just a bit.
What do you see as some of thebigger challenges that content creators
(07:32):
face in adapting theirmessages for those different platforms?
And how can someone who forexample, started in radio, how can
they overcome those challenges?
Okay, so the mindset of radiobroadcasters has been we will tell
you and you will listen. Wewill choose.
(07:55):
Right?
Right.
We will choose the music, wewill pick the news, we will curate
for you. And just like amuseum, we're going to show, we're
going to put stuff that wethink you ought to see on the walls.
And it was exactly like thatin radio. And now it's turning around
to instead of what we have togive, it becomes what you, the listener
(08:18):
get. Because they have aplethora of choices. And they don't
need radio for musicdiscovery, they don't need RA for
news discovery. They don'tneed radio for public service commitment
or discovery. They may needradio for breaking news if there's
a disaster, but AI can alsoblast your phone if there's an earthquake,
(08:41):
tornado or fire or explosionor any kind of imminent danger. You
can get that on your phone aswell. So it becomes what can radio
do that Radio is, you know,what are its strengths? And the strengths
of radio has always been it'slive, it's immediate and personalities,
the development of thedifferent human beings on the radio
(09:04):
that were able to uniquely bewith you, and you could not get those
people elsewhere. And as longas radio can offer a unique experience,
radio will still be viable.The minute you can get what radio
gives you on a hundred otherplaces, it's not quite as valuable
or as relevant or even aspertinent. And when I get into a
car with a 24 year old, oftenthey don't even have a radio. They
(09:27):
just put their phone into thedeck, plug it in, and we listen to
Spotify.
Wow, that's an excellentpoint, Valerie. With the rise of
podcasting now and on demandaudio, which we, I don't think we've
talked about yet, whatopportunities do you see for radio
or audio professionals topivot and succeed in the new world?
(09:47):
Okay, the secret of life inany business, as you both well know,
is product permanencepromotion. So the first thing is,
what do you want to talkabout? What's your podcast about?
Are there 50 other podcastsdoing the same exact thing, interviewing
the same people you want tointerview? And how are you going
to set yours apart? You know,is the power of your personality
(10:10):
so unique that you're going tobe able to attract an audience just
based on the pure power ofyour personality? What are you offering
that's different? Thedifference between podcasting and
broadcasting is thatbroadcasting by its very nature is
broad, it's mass audience.Podcasting by its very nature is
niche format. It goes to very,very specific audiences. Those audiences
(10:33):
can be huge and they can beglobal. Okay? And now they can be
translated with AI into manylanguages. So podcasting is more
narrow and niche formatted.And broadcasting, you're trying to
reach as broad a populationwithin your demographic as you can.
So those are two strengths ofeach med, and I think we can play
(10:54):
them both if we're smart. Theother thing about the podcasts that
really, really work, not onlythey offer something that's entertaining
and informative and unique,they all have every single successful
podcast has word of mouth anda lot of social media promoting it.
So not only do you do a goodproduct, you have to do it consistently
(11:16):
over time and then let peopleknow you're doing it. And so what
is the secret of any business,a restaurant, a company, any kind
of thing that happen that isgoing to be successful does product
permanence promotion. Soagain, having a social media plan
in place where you're gettingthe word out about what you're doing.
How are you reaching peoplethat are potential listeners and
(11:38):
who would be interested? Thenext part of it is radio people have
been afraid of video. And whenradio people played around with video,
they always looked like theypointed a camera at two guys in the
studio and they both lookedlike they slept under a bridge last
night. You know, they didn'tlook good.
Yeah, security cam video.
Got it. And so learning abouthow to put on makeup, how to light,
(12:02):
how to dress so that you lookgood on camera, how to present something
that's going to be visuallyinteresting, and get yourself on
YouTube, because YouTube isnow a very, very viable part of podcasting
and radio.
Very cool.
Today we are with the rockstar of storytelling, Valerie Geller.
Got an idea for a future guestor a topic that we ought to get into?
(12:26):
Well, email it to us. We'dlove to Hear your suggestions. Showrandwithondemand.com
or reach us on social brandwith plus on insta, Facebook and
X. That's brandwith plus.Brand with plus.
If you're new to the podcast.Hey, welcome. And please be sure
(12:49):
to hit the follow buttonwherever you're getting this. And
if you've been with us for awhile, please be sure to tell a friend.
Brand BRANDwidth On Demand.Wherever you get podcasts.
Coming up, Adventures in MediaMorphosis. Brand BRANDwidth On Demand.
Music Master presents. RealMusic Master pros. Real Music Master
(13:14):
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in a rush, but then you stopand do it anyway. You're a Navy Seal
(13:36):
of Music directorship. Solarflares, EMPs, ransomware, lightning
strikes. They bow before foryour shield of discipline. They're
just like, wow. Just wow. Soeven though nobody else will pat
yourself on the back, becausewhen the world comes crashing down,
you'll be there smiling with aterabyte of radio beauty. Good stuff,
(13:59):
Mr.
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(14:21):
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exploring media evolutionevolution in Real.
Time Brand BRANDwidth OnDemand so last.
(14:42):
Question is, what advice mightyou give to young creators today
about building a career thatreally can weather the changes in
media distribution and kind ofadapt to whatever the world may throw
at them, whether it's the nextyear, next five years or the next
(15:03):
decade.
It's interesting. I think wehave to take the lessons from the
past and look at what's workedand what hasn't worked in the past.
But going forward, it is abrave new world. And the only way
to figure out what's going towork in the world ahead is to try
things and see. That's theonly way you're going to know we're
(15:25):
in uncharted territory. We arein unprecedented times. The world
is in a technological shiftthe likes of which we have never
seen. And so books like mybooks, which are cookbooks, which
tell you how to createcontent, how to focus, engage, opinion,
position, storytell, how tolook at how your content is relevant,
how it matters to people, giveyou guidelines and methodology to
(15:48):
tell stories more powerfully.Those you know. This book is really
for you if you would like,help in creating the content. And
then it also gives a lot ofideas about things you can try. And
people always say, well, dothe methods in your book work? And
what I can say is they workedyesterday. The only way we're going
(16:09):
to know they work tomorrow isto try them and see.
Well, I gotta say, as recipesand cookbooks go, Valerie, I would
take you over Julia Child anyday of the week.
That's right, fail faster.
Thank you, Kipper. Thank youguys so much for having me on brand
with and just all the best forthe new year ahead in 2025. And again,
(16:33):
the book Beyond PowerfulRadio. It's an audio communicator's
guide to the digital world fornews, talk, information, personality
and for podcasting andbroadcasting. And it just came out,
it's brand new and I'm reallyexcited to share this work and my
dream is to get this book andthis work into the hands of anyone
(16:54):
and everyone who can use itand benefit and grow their audiences.
It's a must read, no doubtabout it. Thank you so much, Valerie.
Great.
Our thanks as always toValerie Gellert. We can all learn
something from them. We havelinks to Beyond Powerful Radio, an
audio communicator's guide tothe Digital World, News talk, information
(17:17):
personality for podcast andbroadcasting. You'll find all that
and more in the show notes.Just scroll down on your phone or
find it@brandwithondemand.com
thanks as always to exec.Producer Cindy Huber for putting
this all together and to ourassociate producer Hannah B. For
handling all the booking.
That's a wrap, Kipper. It'sall about show business and the new
(17:41):
One Minute Merchandising.You'll find it in the show notes@brandwithondemand.com
I'm Dave Martin.
And I'm Kip Hernbegee. May allyour brand with be wide.
The number one differenceright now is the attention span of
the audience. Your audienceright now has the attention span
of a fleet. And so how do youengage immediately when you open
up a topic or you look at asubject that you want to talk about
or report on, how do you usepowerful engage techniques so that
it's immediately going to getthat listener to listen? You know,
(00:24):
it's the catnip that gets thecat to come. And that's really the
core of the challenge rightnow is to draw the. Audience in so
that they stay
BRANDwidth On Demand.Rebooting radio with a different
take on all radio can be.
The most important thing isto, number one, identify your skill
set. Where are your strengths?Where are your gifts? Where is your
(00:46):
real talent? What do you loveto do? What parts of storytelling
and media and gettinginformation out and working in digital
media? What parts of it feellike flying to you? What parts of
it don't feel like work? Andwhat would you do if you weren't
being paid, but you would justdo it because it's fun?
(01:08):
Now your guides through themediamorphosis, David Martin and
author of the book Brand withMedia branding coach Kipper McGee.
On today's episode of BrandBRANDwidth On Demand, we'll hear
how powerful storytelling andcompelling content are more critical
than ever. Valerie Geller isan internationally recognized authority
(01:30):
in creating powerful content.With over three decades of experience,
she's trained thousands ofbroadcasters, podcasters, and other
content creators all over theworld. Her latest book, An Audio
Communicator's Guide to theDigital World, News Talk, Information
Personality for Podcasting andBroadcasting, is out now. We'll put
(01:54):
a link to the Amazon pagewhere you can buy your own copy.
It's a must have. Valerie'swork pushes content creators to engage,
connect and inspire inmeaningful ways. Of course, she's
known for her mantra, tell thetruth, make it matter, never be boring.
Brand BRANDwidth On Demand isproud to welcome back the one and
(02:17):
only Valerie Yellow Tipper.
Thank you, thank you.
We are so glad to have you.And Valerie, your work has always
emphasized powerfulstorytelling and the human connection.
So the question right now is,with your new focus, more on digital
and how we're evolving as anindustry and really as a workforce,
(02:42):
how do these foundationalelements translate as audiences migrate
more and more to On Demand anddigital platforms?
I love this question. And infact, this new Beyond Powerful Radio
book is an update from aprevious edition of the book. It's
actually the third edition.And what's new is podcasting, digital
(03:04):
media, social Media, AI,storytelling across all platforms.
Because we are in a new systemof delivery. The way audiences get
their information and theirentertainment is completely different
now. Now, because it is 100%multiple platform, nobody is listening
(03:26):
or watching any one thing toget the majority. It's a variety
of different entities. Couldbe your wristwatch, your phone, it
could be your computer, yourlaptop, your iPad, it could be your
radio, your television, itcould be in the car, it could be
in the headphones when you'rejogging. There's a million ways to
get the information andentertainment now. So now it becomes
(03:47):
how do you engage on using allthese platforms with the thing that
will bring the audience in,which is powerful storytelling, human
connections and entertain andinform and how do you do that? And
personality, keeping peoplecompany so that they don't feel alone.
The number one differenceright now is the attention span of
(04:10):
the audience. Your audienceright now has the attention span
of a flea. And so how do youengage immediately? And so a lot
of what the book teaches andreally talks about is when you open
up a topic or you look at asubject that you want to talk about
or report on, how do you usepowerful engage techniques so that
it's immediately going to getthat listener to listen? You know,
(04:34):
it's the catnip that gets thecat to come. And that's really the
core of the challenge rightnow is to draw the audience in so
that they stay. And I reallybelieve there are no boring stories,
only boring storytellers. Sonow it becomes how do you frame and
focus your topic so that it'sgoing to engage immediately? And
then do you have a beginning,a middle and an end and then never
(04:57):
be boring? And that's it.
That's great stuff. Valerie,looking ahead down the road, what
do you see as the biggestchanges or evolution in media employment
prospects for those who rightnow are just saying, hey, I'm going
to start my broadcasting or mycontent creation career? I mean,
how does mastering powerfulmedia set them apart?
(05:20):
Okay, we already know thatthere's no more gold watches. The
likelihood. If you'regraduating from college today or
just starting a media careertoday, you're probably going to have
five careers. You know, you'regoing to do a lot of different things.
So the most important thing isto, number one, identify your skill
(05:41):
set. Where are your strengths?Where are your gifts? Where is your
real talent? What do you loveto do? What parts of storytelling
and media and gettinginformation out and working in digital
media, what parts of it feellike flying to you? What parts of
it don't feel like work. Andwhat would you do if you weren't
(06:01):
being paid, but you would justdo it because it's fun. And you start
there, you start with whereare your core strengths and where
are your passions? And thenyou build how to take what you can
do and put it into all thedifferent mediums that are available
to get, keep and growaudiences for the work that you want
to do. I think that peoplehave to understand that your only
(06:26):
job security is going to beyour ability to secure jobs. So I
think that you can't just walkin and expect a corporation or radio
station to hire you, give youa contract, and you're going to be
stable for the next 10 years.Those days are completely gone. The
secret is in building your ownbrand and coming in with a social
media following. Coming inwith some background in your passion
(06:49):
projects where you've shownthat you can create some content.
So whether it's sports ormusic or journalism or, or whether
you wanna do a podcast aboutoverweight aging cats, whatever it
is, if you have an area ofpassion and you can prove that you
are able to create content andreach that audience and you can bring
(07:10):
in a marketable audience, youare gonna be marketable to entities
no matter what those entitiesare, including radio stations.
Good point. So in the newbook, you touched on some strategies
now for multi platformcontent. So let's down just a bit.
What do you see as some of thebigger challenges that content creators
(07:32):
face in adapting theirmessages for those different platforms?
And how can someone who forexample, started in radio, how can
they overcome those challenges?
Okay, so the mindset of radiobroadcasters has been we will tell
you and you will listen. Wewill choose.
(07:55):
Right?
Right.
We will choose the music, wewill pick the news, we will curate
for you. And just like amuseum, we're going to show, we're
going to put stuff that wethink you ought to see on the walls.
And it was exactly like thatin radio. And now it's turning around
to instead of what we have togive, it becomes what you, the listener
(08:18):
get. Because they have aplethora of choices. And they don't
need radio for musicdiscovery, they don't need RA for
news discovery. They don'tneed radio for public service commitment
or discovery. They may needradio for breaking news if there's
a disaster, but AI can alsoblast your phone if there's an earthquake,
(08:41):
tornado or fire or explosionor any kind of imminent danger. You
can get that on your phone aswell. So it becomes what can radio
do that Radio is, you know,what are its strengths? And the strengths
of radio has always been it'slive, it's immediate and personalities,
the development of thedifferent human beings on the radio
(09:04):
that were able to uniquely bewith you, and you could not get those
people elsewhere. And as longas radio can offer a unique experience,
radio will still be viable.The minute you can get what radio
gives you on a hundred otherplaces, it's not quite as valuable
or as relevant or even aspertinent. And when I get into a
car with a 24 year old, oftenthey don't even have a radio. They
(09:27):
just put their phone into thedeck, plug it in, and we listen to
Spotify.
Wow, that's an excellentpoint, Valerie. With the rise of
podcasting now and on demandaudio, which we, I don't think we've
talked about yet, whatopportunities do you see for radio
or audio professionals topivot and succeed in the new world?
(09:47):
Okay, the secret of life inany business, as you both well know,
is product permanencepromotion. So the first thing is,
what do you want to talkabout? What's your podcast about?
Are there 50 other podcastsdoing the same exact thing, interviewing
the same people you want tointerview? And how are you going
to set yours apart? You know,is the power of your personality
(10:10):
so unique that you're going tobe able to attract an audience just
based on the pure power ofyour personality? What are you offering
that's different? Thedifference between podcasting and
broadcasting is thatbroadcasting by its very nature is
broad, it's mass audience.Podcasting by its very nature is
niche format. It goes to very,very specific audiences. Those audiences
(10:33):
can be huge and they can beglobal. Okay? And now they can be
translated with AI into manylanguages. So podcasting is more
narrow and niche formatted.And broadcasting, you're trying to
reach as broad a populationwithin your demographic as you can.
So those are two strengths ofeach med, and I think we can play
(10:54):
them both if we're smart. Theother thing about the podcasts that
really, really work, not onlythey offer something that's entertaining
and informative and unique,they all have every single successful
podcast has word of mouth anda lot of social media promoting it.
So not only do you do a goodproduct, you have to do it consistently
(11:16):
over time and then let peopleknow you're doing it. And so what
is the secret of any business,a restaurant, a company, any kind
of thing that happen that isgoing to be successful does product
permanence promotion. Soagain, having a social media plan
in place where you're gettingthe word out about what you're doing.
How are you reaching peoplethat are potential listeners and
(11:38):
who would be interested? Thenext part of it is radio people have
been afraid of video. And whenradio people played around with video,
they always looked like theypointed a camera at two guys in the
studio and they both lookedlike they slept under a bridge last
night. You know, they didn'tlook good.
Yeah, security cam video.
Got it. And so learning abouthow to put on makeup, how to light,
(12:02):
how to dress so that you lookgood on camera, how to present something
that's going to be visuallyinteresting, and get yourself on
YouTube, because YouTube isnow a very, very viable part of podcasting
and radio.
Very cool.
Today we are with the rockstar of storytelling, Valerie Geller.
Got an idea for a future guestor a topic that we ought to get into?
(12:26):
Well, email it to us. We'dlove to Hear your suggestions. Showrandwithondemand.com
or reach us on social brandwith plus on insta, Facebook and
X. That's brandwith plus.Brand with plus.
If you're new to the podcast.Hey, welcome. And please be sure
(12:49):
to hit the follow buttonwherever you're getting this. And
if you've been with us for awhile, please be sure to tell a friend.
Brand BRANDwidth On Demand.Wherever you get podcasts.
Coming up, Adventures in MediaMorphosis. Brand BRANDwidth On Demand.
Music Master presents. RealMusic Master pros. Real Music Master
(13:14):
pros. Here's to you, Mr.Image. A database backup every week,
Guy. Mr. I make a databasebackup every week, guy. You've heard
the horror stories before. No,no, no. That's not gonna happen to
me every week. You think I'llmake a backup next week because I'm
in a rush, but then you stopand do it anyway. You're a Navy Seal
(13:36):
of Music directorship. Solarflares, EMPs, ransomware, lightning
strikes. They bow before foryour shield of discipline. They're
just like, wow. Just wow. Soeven though nobody else will pat
yourself on the back, becausewhen the world comes crashing down,
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exploring media evolutionevolution in Real.
Time Brand BRANDwidth OnDemand so last.
(14:42):
Question is, what advice mightyou give to young creators today
about building a career thatreally can weather the changes in
media distribution and kind ofadapt to whatever the world may throw
at them, whether it's the nextyear, next five years or the next
(15:03):
decade.
It's interesting. I think wehave to take the lessons from the
past and look at what's workedand what hasn't worked in the past.
But going forward, it is abrave new world. And the only way
to figure out what's going towork in the world ahead is to try
things and see. That's theonly way you're going to know we're
(15:25):
in uncharted territory. We arein unprecedented times. The world
is in a technological shiftthe likes of which we have never
seen. And so books like mybooks, which are cookbooks, which
tell you how to createcontent, how to focus, engage, opinion,
position, storytell, how tolook at how your content is relevant,
how it matters to people, giveyou guidelines and methodology to
(15:48):
tell stories more powerfully.Those you know. This book is really
for you if you would like,help in creating the content. And
then it also gives a lot ofideas about things you can try. And
people always say, well, dothe methods in your book work? And
what I can say is they workedyesterday. The only way we're going
(16:09):
to know they work tomorrow isto try them and see.
Well, I gotta say, as recipesand cookbooks go, Valerie, I would
take you over Julia Child anyday of the week.
That's right, fail faster.
Thank you, Kipper. Thank youguys so much for having me on brand
with and just all the best forthe new year ahead in 2025. And again,
(16:33):
the book Beyond PowerfulRadio. It's an audio communicator's
guide to the digital world fornews, talk, information, personality
and for podcasting andbroadcasting. And it just came out,
it's brand new and I'm reallyexcited to share this work and my
dream is to get this book andthis work into the hands of anyone
(16:54):
and everyone who can use itand benefit and grow their audiences.
It's a must read, no doubtabout it. Thank you so much, Valerie.
Great.
Our thanks as always toValerie Gellert. We can all learn
something from them. We havelinks to Beyond Powerful Radio, an
audio communicator's guide tothe Digital World, News talk, information
(17:17):
personality for podcast andbroadcasting. You'll find all that
and more in the show notes.Just scroll down on your phone or
find it@brandwithondemand.com
thanks as always to exec.Producer Cindy Huber for putting
this all together and to ourassociate producer Hannah B. For
handling all the booking.
That's a wrap, Kipper. It'sall about show business and the new
(17:41):
One Minute Merchandising.You'll find it in the show notes@brandwithondemand.com
I'm Dave Martin.
And I'm Kip Hernbegee. May allyour brand with be wide.
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