May 4, 2024 • 17 mins
This time, we feature Nashville’s Multimedia Queen.
WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipeline
Key Points You Won't Want to Miss:
[03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM.
[00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls.
[06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes.
[08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media!
[00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels.
Check out One-Minute Martinizing -"Patience"
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Eryn (00:00):
Storytelling is out of almost countless channels and touchpoints
now, whereas before we would turn onthe TV and we'd get the news, or we'd
turn on the AM or FM radio and getthe news or the stories of the day.
Obviously, social media is anaspect of it where people are
going to find their stories.
(00:21):
In, in addition to, or instead of thosetraditional channels, which I still
love, and my training is rooted in thosefoundations, welcome to BRANDwidth On
Demand, your Guide to Rebooting Radio.
What I would encourage anyone whowants to continue storytelling or
to start storytelling, no matteryour niche, no matter what stories
(00:45):
you wanna tell, there is an outletand a place for you to tell them
VO (00:49):
BRANDwidth On Demand.
Rebooting radio with a differenttake on all radio can be.
Now your guides through the mediamorphosis, David Martin, and author
of the book, BRANDwidth On Demand,media branding coach, Kipper McGee.
Dave (01:05):
Well this time we peek into the dynamic world of a
versatile, multimedia journalist,producer, and radio personality.
In the span of two years, she's gonefrom radio newbie, to assistant brand
manager, And on air talent at Nashville'snewest country station, Y'all 106.
7.
(01:27):
Now as Nashville's multimedia queen,she produces for the grand old Opry and
circle country TV and one very specialradio station where she's part of the
Coffee Country and Cody morning show.
She's the kind of person who canreally do it all from production,
hosting, to normalizing the fan girlto professional fan pipeline BRANDwidth
(01:51):
On Demand is proud to welcome digitalwizardess producer and host from the
most famed country station in the world.
The legendary BRANDwidth On Demand.
BRANDwidth On Demand Cooper.
Eryn (02:05):
Yeah, that wassurreal to hear you say, holy cow.
You're going to follow me every dayand wake me up with that as my alarm.
Motivate me.
Kipper (02:17):
Well, and also CMA nominee.
Tell me, tell us about that.
Eryn (02:21):
Oh my gosh.
Yes.
So for CRS, I am one of five folks.
The other four are justabsolute superstars.
I am nominated for the new faceof country award, which is.
Insane!
I still haven't processed it.
I'm just so beside myself and honored.
Kipper (02:37):
So, besides being honored and pretty soon having a big
award shelf to match all your, uh,your records and stuff there that
you got, you wear a lot of hats.
I mean, how do you manage beingNashville's multimedia queen plus running
your own production company working forthe big grand old Opry Enterprise and
(03:00):
also the stars that visit them all often.
How do you do it?
Eryn (03:04):
Oh my gosh, it is an acceptable answer.
I don't know how, uh, I, Ithink the only explanation.
Uh, as Dave said, I am a professional fanand that's all I've ever wanted to be.
I have been obsessed with music andartists and bands and the culture and
(03:25):
phenomena around them my entire life.
And I never saw a way where I would havea job that wasn't something I loved.
They're working in this industryas the two of you know, you
can't do it if you don't love it.
And we certainly don't do itfor the glamor or the money.
Most of the time we doit because we love it.
(03:47):
And so when I moved here two yearsago without a job, I told myself
I have no choice but to succeed.
So I fell in love with the processand fell in love with working hard
and trying to do what I've alwayswanted and make my dream a reality.
And by the grace of my incrediblesupport system and the powers
(04:07):
that be, I am doing it right now.
Dave (04:12):
Right.
Well, BRANDwidth On Demand, yourbackground ranges from TV news to
sports, CHR radio, digital storytelling.
You really have done a lot.
How has your approachto storytelling evolved?
Eryn (04:25):
Oh my gosh.
The one thing that I think has stayedthe same is the base of it being myself.
Whenever I would go into aninterview, whether it be with.
A college or professional athlete orcoach, or when I worked in news, a local
leader or a world leader, and now withartists, you get folks to open up to
(04:46):
you and to tell their story by you beingjust as genuinely interested as you are.
You're not putting on an act.
You're not putting on a persona.
You're you and you'reinterested and engaged.
So the first part of my answer is by thatbeing the core and that not changing.
Buddy.
Almost conversely, but also thesame, it's evolved by finding my
(05:08):
dream and finding my path into music.
I have felt more welcome to bemyself and leaning into that.
Whereas when I worked in news, forinstance, although an incredibly
pivotal and crucial experience inmy broadcast career, I'm too happy.
And I'm too fun to cover theoftentimes very intense and
(05:30):
upsetting Base basis of new stories.
And I wasn't able to cover thekinds of stories that spoke to me or
cover them in the way that I wouldwant to do it, because you have a
responsibility to tell stories acertain way when you work in news.
And so leaning into being myself and justembracing the excitement and the feelings
(05:53):
that I have towards different stories.
Kipper (05:56):
So as a.
Kind of a one stop shop storyteller.
What trends do you see rightnow kind of shaping the future
of multimedia journalism?
And how would you suggest thosefollowing in your footsteps should
be, and how do you suggest thosefollowing in your footsteps should
(06:17):
be preparing now for what's coming?
Eryn (06:20):
Oh, wow.
Okay.
The obvious answer to that is,is storytelling is out of almost
countless channels and touch pointsnow, whereas before we would turn on
the TV and we'd get the news or we'dturn on the AM or FM radio and get
the news or the stories of the day.
Obviously.
Social media is an aspect of itwhere people are going to find their
(06:45):
stories in addition to or insteadof those traditional channels,
which I still love and my trainingis rooted in those foundations.
What I would encourage anyone whowants to continue storytelling or to
start storytelling would be to leaninto and embrace these oftentimes
(07:08):
free tools we have, whether itbe TikTok, whether it be Reels.
I need to get more versed inTwitch and those different ways
of streaming and broadcasting.
I was telling some radio colleagues theother day, actually, Communication has
been evolving since the beginning of time.
The way that we talk to each otherand tell stories has been the main
(07:29):
way that society has evolved forever.
And it will continue to evolve usas professional communicators, us
as broadcasters, don't we have aresponsibility to be ahead of the
curve and to adapt to communicatingand lead the way and encourage those
adaptions, right, or adaptations.
(07:50):
I think adaptions.
One of those two words.
I would just encourage anyone that isweary of social media or thinks that
it's beyond them or that they're beyondit to stay in touch with your ever
evolving audience and give it a try.
I think social media, although it canbe very polarizing and controversial,
(08:11):
I personally believe that social mediahas a place for everybody and it's a
very inclusive environment and that'swhy I love it so much and no matter
your niche, no matter what storiesyou want to tell, there is an outlet
and a place for you to tell them
Dave (08:24):
Well spoken, Eryn, you know, let's talk for a moment about the
institution that is the Grand OldOpry and your experience there.
How do you see digital strategieslike social media, which you
just spoke of and interactive?
Experiences, amplifying themagic of that historic venue.
Eryn (08:42):
Oh my gosh.
I see it as, as the way to continueto pass down the history of it.
I just helped launch the TikTok for WSM a few weeks ago.
And now, with the account only existingfor a short time, we have about 3, 000
followers, which granted is small in thegrand scheme of social media accounts,
(09:05):
but that's 3, 000 potentially newer peoplethat didn't know about the Grand Ole Opry.
And even if it's not all 3, 000,there's got to be at least one person
that now knows about WSM and might'vebecome curious about the brand.
Researching it more andwanting to learn more.
The Grand Ole Opry is the most historicplace for country music and social media
(09:27):
is going to keep carrying that historyforward and tell that story in new ways.
Kipper (09:33):
Well, we can tell by your website and social channels
that you're into a lot of stuff.
And by the way, we will link to thosein the show notes for the podcast.
But the question is.
Other hobbies help you maintain thebalance and creativity in your busy world.
What do you do to relax?
(09:54):
What else happens there?
Eryn (09:55):
Oh my goodness.
Well, I know the both of you canentirely relate as can many people
that, that work in this industryor in any industry that you're in.
People bring home with them andbecause they love it, uh, oftentimes
the hobbies bleed into it.
Uh, I would say going to concerts,but I feel like that's related.
I love live music.
(10:16):
It is a huge reason whyI wanted to go into this.
I think concerts and live music is one ofthe most uniting experiences, but if we're
gonna talk outside of music and outside oflistening to my records, which as you can
see, just cover my wall here, it would be.
running.
I love to run when all of uswere cooped up inside during the
(10:37):
pandemic and the gyms were closed.
My apartment gym was closed backwhen I was in news in Chattanooga.
How was I supposed to exercise?
So I started just runningoutside and I went from running.
What was previously maybe two milesat a time on the treadmill to running
about seven and a half miles outsidein the span of a couple of months.
(10:57):
Yeah.
My hips are going to thank mefor that here in a few years.
They already kind of do, but
Kipper (11:04):
my ice cubes keep bouncing out of the glass when I try that.
So,
Eryn (11:10):
oh my gosh, but I love to run.
I actually live.
Right by a nationalpark here in Nashville.
That's a big hill.
And I torture myself by runningup and down hills any day that
it's not monsooning or tundraing here in Nashville, which
has been a trend as of late.
So I love, yeah, I love torun and I have a kitty cat.
(11:30):
Her name is Sugar.
She's white and fluffy.
I'm surprised she hasn'tmade an appearance yet.
So I like to spend time with herand she's a great, um, Calming
presence in my life as someone whois naturally extremely energetic.
Having a cat that just sitsthere really brings you down.
Yeah, I'd say running my kitty cat.
And then every once in a while I'llbake some desserts for my friends.
Dave (11:52):
BRANDwidth On Demand Cooper, professional fan girls.
Somebody you'd love to hear from.
We'd love to hear from you.
Email us show at BRANDwidth On Demand.
com or reach out to us on socialBRANDwidthplus on Insta, Facebook,
Twitter, that's X BRANDwidthPlusplus P L U S BRANDwidthPlus.
Kipper (12:16):
And if you're enjoying this or even learning stuff from it, we invite
you to spread the word so others can too.
Just tell him to follow Brandwith OnDemand wherever you're getting this.
Dave (12:28):
Coming up, BRANDwidth On Demand shares the one opportunity
that she sees for station peoplethat's hiding in plain sight.
Spot-1 (12:36):
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I do a five hour shift,hours of production, live
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If you have any other music schedulingsoftware, this could be you.
(12:59):
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and you could avoid mayhem like me.
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VO-F (13:08):
Imagine having your own prep team working nonstop.
A producer picking the best content,a copywriter making every story
hit home, and a marketer findingnew ways to grow your audience.
All while a digital team keeps your feedsfresh with posts, updates, and videos.
(13:29):
What if these pros were available 24seven market exclusive and affordable
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with radio content pro see the demoin action, just scroll down the show
notes or visit radio content, pro.
(13:50):
com.
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VO (13:52):
Listen today, lead tomorrow BRANDwidth on Demand.
Dave (13:58):
Eryn Cooper, professional fan girl is with us today and Eryn, from
your multimedia vantage point andliving as you do in that multimedia
world, what is the one opportunitythat you see for radio...for station
people, that most miss, becauseit's 'hiding in plain sight'?
Eryn (14:20):
I would say it's providing additional storytelling resources that
we're all encouraging each other to use,but maybe aren't something that we all
just naturally are subscribed to or have.
For instance, I was, this is a greatquestion because I was talking To
a bunch of my radio colleagues in agroup text about this the other day,
(14:43):
things like Adobe suite 55 a month,I think, and that gives you access
to Adobe Audition, Premiere Pro,After Effects, and numerous other.
Adobe apps that allow you to editaudio, video, and make graphics,
motion graphics for different things.
(15:06):
If radio stations really want to embracesocial media and bring people in through
that way and establish a larger andnewer fan base, providing the resources
for your talent, who are often thepeople, not only being your talent.
But creating and thinking of and postingthese social media things, giving them
(15:26):
the resources to do that, to edit theirthings, and maybe even having a workshop
where if there is one talent in particularwho seems to really have the social media
thing down, during that staff meetingthat you have once a quarter or once
a month, Make that a workshop for thattalent to really shine with their skills
(15:49):
and show other talent or producers whomay not be as well versed and encourage
them to learn from each other andtake that time to grow your talent.
And their abilities on the clockand using that, those resources.
Cause one of the number one things Ihear is, Oh, I've never used that tool.
Or I don't know how to use that tool.
Or how do you think of these things?
(16:09):
I think if we're going to encourage peopleto do these things, then the station
should fill it, facilitate time to learn.
And then.
Those tools that can make the highestquality products for those skills.
Dave (16:22):
Our thanks to Eryn Cooper.
She is amazing.
Kipper.
We have links to all of herstuff and more in the show notes.
Just scroll down on your phone.
Kipper (16:31):
As always, thanks to exec producer, Cindy Huber, and to our
associate producer, Hannah B, whosuggested that we had to talk to
BRANDwidth On Demand and boy, are we glad.
Dave (16:42):
You bet.
Great stuff.
Kipper (16:44):
Now
Dave (16:45):
coming up next.
2 Guys Named Chris (16:46):
Hi, it's Chris Kelly and Chris Dimm.
We're members of the Two GuysNamed Chris show and great to
be on BRANDwidth On Demand.
Coming up, we're going to talkabout our history in radio.
Chris #2 (16:56):
And this is my first ever podcast.
So if a cat jumps on mylap, don't be surprised.
Watch for it.
Dave (17:02):
That's a wrap, Kipper.
In the new One Minute Martinizing,we'll take a look at the
professional art of Practice.
While athletes do it, musical acts areat the top of their game, practice, just
two examples there, pros who practice.
Uh, do you?
I'm Dave Martin.
Kipper (17:19):
And I'm Kipper McGee.
May all your BRANDwidth be wide.
Storytelling is out of almost countless channels and touchpoints
now, whereas before we would turn onthe TV and we'd get the news, or we'd
turn on the AM or FM radio and getthe news or the stories of the day.
Obviously, social media is anaspect of it where people are
going to find their stories.
(00:21):
In, in addition to, or instead of thosetraditional channels, which I still
love, and my training is rooted in thosefoundations, welcome to BRANDwidth On
Demand, your Guide to Rebooting Radio.
What I would encourage anyone whowants to continue storytelling or
to start storytelling, no matteryour niche, no matter what stories
(00:45):
you wanna tell, there is an outletand a place for you to tell them
VO (00:49):
BRANDwidth On Demand.
Rebooting radio with a differenttake on all radio can be.
Now your guides through the mediamorphosis, David Martin, and author
of the book, BRANDwidth On Demand,media branding coach, Kipper McGee.
Dave (01:05):
Well this time we peek into the dynamic world of a
versatile, multimedia journalist,producer, and radio personality.
In the span of two years, she's gonefrom radio newbie, to assistant brand
manager, And on air talent at Nashville'snewest country station, Y'all 106.
7.
(01:27):
Now as Nashville's multimedia queen,she produces for the grand old Opry and
circle country TV and one very specialradio station where she's part of the
Coffee Country and Cody morning show.
She's the kind of person who canreally do it all from production,
hosting, to normalizing the fan girlto professional fan pipeline BRANDwidth
(01:51):
On Demand is proud to welcome digitalwizardess producer and host from the
most famed country station in the world.
The legendary BRANDwidth On Demand.
BRANDwidth On Demand Cooper.
Eryn (02:05):
Yeah, that wassurreal to hear you say, holy cow.
You're going to follow me every dayand wake me up with that as my alarm.
Motivate me.
Kipper (02:17):
Well, and also CMA nominee.
Tell me, tell us about that.
Eryn (02:21):
Oh my gosh.
Yes.
So for CRS, I am one of five folks.
The other four are justabsolute superstars.
I am nominated for the new faceof country award, which is.
Insane!
I still haven't processed it.
I'm just so beside myself and honored.
Kipper (02:37):
So, besides being honored and pretty soon having a big
award shelf to match all your, uh,your records and stuff there that
you got, you wear a lot of hats.
I mean, how do you manage beingNashville's multimedia queen plus running
your own production company working forthe big grand old Opry Enterprise and
(03:00):
also the stars that visit them all often.
How do you do it?
Eryn (03:04):
Oh my gosh, it is an acceptable answer.
I don't know how, uh, I, Ithink the only explanation.
Uh, as Dave said, I am a professional fanand that's all I've ever wanted to be.
I have been obsessed with music andartists and bands and the culture and
(03:25):
phenomena around them my entire life.
And I never saw a way where I would havea job that wasn't something I loved.
They're working in this industryas the two of you know, you
can't do it if you don't love it.
And we certainly don't do itfor the glamor or the money.
Most of the time we doit because we love it.
(03:47):
And so when I moved here two yearsago without a job, I told myself
I have no choice but to succeed.
So I fell in love with the processand fell in love with working hard
and trying to do what I've alwayswanted and make my dream a reality.
And by the grace of my incrediblesupport system and the powers
(04:07):
that be, I am doing it right now.
Dave (04:12):
Right.
Well, BRANDwidth On Demand, yourbackground ranges from TV news to
sports, CHR radio, digital storytelling.
You really have done a lot.
How has your approachto storytelling evolved?
Eryn (04:25):
Oh my gosh.
The one thing that I think has stayedthe same is the base of it being myself.
Whenever I would go into aninterview, whether it be with.
A college or professional athlete orcoach, or when I worked in news, a local
leader or a world leader, and now withartists, you get folks to open up to
(04:46):
you and to tell their story by you beingjust as genuinely interested as you are.
You're not putting on an act.
You're not putting on a persona.
You're you and you'reinterested and engaged.
So the first part of my answer is by thatbeing the core and that not changing.
Buddy.
Almost conversely, but also thesame, it's evolved by finding my
(05:08):
dream and finding my path into music.
I have felt more welcome to bemyself and leaning into that.
Whereas when I worked in news, forinstance, although an incredibly
pivotal and crucial experience inmy broadcast career, I'm too happy.
And I'm too fun to cover theoftentimes very intense and
(05:30):
upsetting Base basis of new stories.
And I wasn't able to cover thekinds of stories that spoke to me or
cover them in the way that I wouldwant to do it, because you have a
responsibility to tell stories acertain way when you work in news.
And so leaning into being myself and justembracing the excitement and the feelings
(05:53):
that I have towards different stories.
Kipper (05:56):
So as a.
Kind of a one stop shop storyteller.
What trends do you see rightnow kind of shaping the future
of multimedia journalism?
And how would you suggest thosefollowing in your footsteps should
be, and how do you suggest thosefollowing in your footsteps should
(06:17):
be preparing now for what's coming?
Eryn (06:20):
Oh, wow.
Okay.
The obvious answer to that is,is storytelling is out of almost
countless channels and touch pointsnow, whereas before we would turn on
the TV and we'd get the news or we'dturn on the AM or FM radio and get
the news or the stories of the day.
Obviously.
Social media is an aspect of itwhere people are going to find their
(06:45):
stories in addition to or insteadof those traditional channels,
which I still love and my trainingis rooted in those foundations.
What I would encourage anyone whowants to continue storytelling or to
start storytelling would be to leaninto and embrace these oftentimes
(07:08):
free tools we have, whether itbe TikTok, whether it be Reels.
I need to get more versed inTwitch and those different ways
of streaming and broadcasting.
I was telling some radio colleagues theother day, actually, Communication has
been evolving since the beginning of time.
The way that we talk to each otherand tell stories has been the main
(07:29):
way that society has evolved forever.
And it will continue to evolve usas professional communicators, us
as broadcasters, don't we have aresponsibility to be ahead of the
curve and to adapt to communicatingand lead the way and encourage those
adaptions, right, or adaptations.
(07:50):
I think adaptions.
One of those two words.
I would just encourage anyone that isweary of social media or thinks that
it's beyond them or that they're beyondit to stay in touch with your ever
evolving audience and give it a try.
I think social media, although it canbe very polarizing and controversial,
(08:11):
I personally believe that social mediahas a place for everybody and it's a
very inclusive environment and that'swhy I love it so much and no matter
your niche, no matter what storiesyou want to tell, there is an outlet
and a place for you to tell them
Dave (08:24):
Well spoken, Eryn, you know, let's talk for a moment about the
institution that is the Grand OldOpry and your experience there.
How do you see digital strategieslike social media, which you
just spoke of and interactive?
Experiences, amplifying themagic of that historic venue.
Eryn (08:42):
Oh my gosh.
I see it as, as the way to continueto pass down the history of it.
I just helped launch the TikTok for WSM a few weeks ago.
And now, with the account only existingfor a short time, we have about 3, 000
followers, which granted is small in thegrand scheme of social media accounts,
(09:05):
but that's 3, 000 potentially newer peoplethat didn't know about the Grand Ole Opry.
And even if it's not all 3, 000,there's got to be at least one person
that now knows about WSM and might'vebecome curious about the brand.
Researching it more andwanting to learn more.
The Grand Ole Opry is the most historicplace for country music and social media
(09:27):
is going to keep carrying that historyforward and tell that story in new ways.
Kipper (09:33):
Well, we can tell by your website and social channels
that you're into a lot of stuff.
And by the way, we will link to thosein the show notes for the podcast.
But the question is.
Other hobbies help you maintain thebalance and creativity in your busy world.
What do you do to relax?
(09:54):
What else happens there?
Eryn (09:55):
Oh my goodness.
Well, I know the both of you canentirely relate as can many people
that, that work in this industryor in any industry that you're in.
People bring home with them andbecause they love it, uh, oftentimes
the hobbies bleed into it.
Uh, I would say going to concerts,but I feel like that's related.
I love live music.
(10:16):
It is a huge reason whyI wanted to go into this.
I think concerts and live music is one ofthe most uniting experiences, but if we're
gonna talk outside of music and outside oflistening to my records, which as you can
see, just cover my wall here, it would be.
running.
I love to run when all of uswere cooped up inside during the
(10:37):
pandemic and the gyms were closed.
My apartment gym was closed backwhen I was in news in Chattanooga.
How was I supposed to exercise?
So I started just runningoutside and I went from running.
What was previously maybe two milesat a time on the treadmill to running
about seven and a half miles outsidein the span of a couple of months.
(10:57):
Yeah.
My hips are going to thank mefor that here in a few years.
They already kind of do, but
Kipper (11:04):
my ice cubes keep bouncing out of the glass when I try that.
So,
Eryn (11:10):
oh my gosh, but I love to run.
I actually live.
Right by a nationalpark here in Nashville.
That's a big hill.
And I torture myself by runningup and down hills any day that
it's not monsooning or tundraing here in Nashville, which
has been a trend as of late.
So I love, yeah, I love torun and I have a kitty cat.
(11:30):
Her name is Sugar.
She's white and fluffy.
I'm surprised she hasn'tmade an appearance yet.
So I like to spend time with herand she's a great, um, Calming
presence in my life as someone whois naturally extremely energetic.
Having a cat that just sitsthere really brings you down.
Yeah, I'd say running my kitty cat.
And then every once in a while I'llbake some desserts for my friends.
Dave (11:52):
BRANDwidth On Demand Cooper, professional fan girls.
Somebody you'd love to hear from.
We'd love to hear from you.
Email us show at BRANDwidth On Demand.
com or reach out to us on socialBRANDwidthplus on Insta, Facebook,
Twitter, that's X BRANDwidthPlusplus P L U S BRANDwidthPlus.
Kipper (12:16):
And if you're enjoying this or even learning stuff from it, we invite
you to spread the word so others can too.
Just tell him to follow Brandwith OnDemand wherever you're getting this.
Dave (12:28):
Coming up, BRANDwidth On Demand shares the one opportunity
that she sees for station peoplethat's hiding in plain sight.
Spot-1 (12:36):
I'm a music director at any radio station USA.
I do a five hour shift,hours of production, live
appearances out the Yazoo.
And oh yeah, my PD just heard twoslow songs back to back followed
by three of the same artists.
My station sounds like a dumpster fire.
If you have any other music schedulingsoftware, this could be you.
(12:59):
Music master and your station will soundlike a well curated entertainment machine,
and you could avoid mayhem like me.
Details at music, master.
com.
VO-F (13:08):
Imagine having your own prep team working nonstop.
A producer picking the best content,a copywriter making every story
hit home, and a marketer findingnew ways to grow your audience.
All while a digital team keeps your feedsfresh with posts, updates, and videos.
(13:29):
What if these pros were available 24seven market exclusive and affordable
for your radio station, power up yourcontent before the competition does
with radio content pro see the demoin action, just scroll down the show
notes or visit radio content, pro.
(13:50):
com.
Slash BRANDwidth On Demand
VO (13:52):
Listen today, lead tomorrow BRANDwidth on Demand.
Dave (13:58):
Eryn Cooper, professional fan girl is with us today and Eryn, from
your multimedia vantage point andliving as you do in that multimedia
world, what is the one opportunitythat you see for radio...for station
people, that most miss, becauseit's 'hiding in plain sight'?
Eryn (14:20):
I would say it's providing additional storytelling resources that
we're all encouraging each other to use,but maybe aren't something that we all
just naturally are subscribed to or have.
For instance, I was, this is a greatquestion because I was talking To
a bunch of my radio colleagues in agroup text about this the other day,
(14:43):
things like Adobe suite 55 a month,I think, and that gives you access
to Adobe Audition, Premiere Pro,After Effects, and numerous other.
Adobe apps that allow you to editaudio, video, and make graphics,
motion graphics for different things.
(15:06):
If radio stations really want to embracesocial media and bring people in through
that way and establish a larger andnewer fan base, providing the resources
for your talent, who are often thepeople, not only being your talent.
But creating and thinking of and postingthese social media things, giving them
(15:26):
the resources to do that, to edit theirthings, and maybe even having a workshop
where if there is one talent in particularwho seems to really have the social media
thing down, during that staff meetingthat you have once a quarter or once
a month, Make that a workshop for thattalent to really shine with their skills
(15:49):
and show other talent or producers whomay not be as well versed and encourage
them to learn from each other andtake that time to grow your talent.
And their abilities on the clockand using that, those resources.
Cause one of the number one things Ihear is, Oh, I've never used that tool.
Or I don't know how to use that tool.
Or how do you think of these things?
(16:09):
I think if we're going to encourage peopleto do these things, then the station
should fill it, facilitate time to learn.
And then.
Those tools that can make the highestquality products for those skills.
Dave (16:22):
Our thanks to Eryn Cooper.
She is amazing.
Kipper.
We have links to all of herstuff and more in the show notes.
Just scroll down on your phone.
Kipper (16:31):
As always, thanks to exec producer, Cindy Huber, and to our
associate producer, Hannah B, whosuggested that we had to talk to
BRANDwidth On Demand and boy, are we glad.
Dave (16:42):
You bet.
Great stuff.
Kipper (16:44):
Now
Dave (16:45):
coming up next.
2 Guys Named Chris (16:46):
Hi, it's Chris Kelly and Chris Dimm.
We're members of the Two GuysNamed Chris show and great to
be on BRANDwidth On Demand.
Coming up, we're going to talkabout our history in radio.
Chris #2 (16:56):
And this is my first ever podcast.
So if a cat jumps on mylap, don't be surprised.
Watch for it.
Dave (17:02):
That's a wrap, Kipper.
In the new One Minute Martinizing,we'll take a look at the
professional art of Practice.
While athletes do it, musical acts areat the top of their game, practice, just
two examples there, pros who practice.
Uh, do you?
I'm Dave Martin.
Kipper (17:19):
And I'm Kipper McGee.
May all your BRANDwidth be wide.
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