In this episode of Braving Business, we sit down with Ulf Ekberg, co-founder of the iconic Swedish pop group Ace of Base. Rising to global fame in the 1990s with hits like "All That She Wants" and "The Sign," the band sold over 50 million records worldwide, making them one of Sweden's most successful musical exports.
Beyond the charts, Ulf's journey is one of transformation. From his early days immersed in Gothenburg's electronic music scene, inspired by bands like Kraftwerk, to co-founding Ace of Base, his passion for technology and music was evident. However, his past associations with extremist groups during his teenage years cast a shadow over his success. Ulf has publicly acknowledged and expressed deep regret for this period, emphasizing that those views are not reflective of who he is today.
In recent years, Ulf has channeled his energies into technology and sustainability. He co-founded a music production and management company with Jonas Berggren and has been involved in sustainable impact investing, including serving as a governor for the Stoic Foundation.
In this candid conversation, Ulf shares:
- The origins of Ace of Base and their unexpected rise to fame
- His reflections on past mistakes and the journey to personal growth
- Transitioning from pop stardom to tech entrepreneurship and sustainability initiatives
- Insights into the music industry's evolution and the role of technology
Key Takeaways:
- Personal transformation is possible, even after public missteps
- Diversifying one's career can lead to fulfilling second acts
- Embracing technology and sustainability can drive meaningful change
Connect with Ulf Ekberg:
- Website: about.me/ulf.ekberg
- Instagram: @ulfbuddha
- LinkedIn: Ulf Ekberg
Contact Us: Visit www.bravingbusiness.com for more episodes and updates.
Ulf's story is a testament to the complexities of personal growth, the power of reinvention, and the enduring impact of music and technology. Tune in for an episode that delves deep into the highs and lows of a life lived in the spotlight and beyond.
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!