Brand Evangelism, Innovation, and Resilience with Guy Kawasaki
Episode Description:
Join us on this captivating episode of Braving Business as we delve into the mind of marketing maven and innovation evangelist, Guy Kawasaki. With a storied career that spans pioneering roles at Apple, a transformative tenure at Canva, and influential writings, Guy’s insights are a treasure trove for business professionals seeking to navigate the turbulent waters of entrepreneurship.
In this episode, Guy shares his journey from helping launch the iconic Macintosh computer in 1984 to his current role as Chief Evangelist at Canva. Discover how he popularized the term "evangelist," not just as a title but as a powerful marketing philosophy that has influenced countless industries.
We explore Guy’s valuable lessons from Kodak’s failure to adapt, drawing parallels to modern business challenges and the importance of staying ahead of the curve. Guy also shares personal anecdotes, including the profound impact Steve Jobs had on his career and the whimsical fantasy of being mistaken for Jackie Chan.
Key topics include:
- Evangelism marketing and its role in modern business
- Lessons from Kodak's downfall and adapting to technological shifts
- Insights from working with Steve Jobs and the creation of the famed 1984 Apple ad
- Personal reflections and humor from Guy’s illustrious career
Listeners will walk away with actionable strategies to incorporate evangelism marketing into their business models, tips on resilience and adaptability in the face of industry disruption, and inspiration from Guy’s unique life experiences.
Whether you’re an entrepreneur, executive, or investor, this episode offers a blend of wisdom, humor, and practical advice that can transform your approach to business challenges. Tune in for an engaging conversation that promises to inspire and inform.
Connect with Guy Kawasaki:
Website: guykawasaki.com/
Website: remarkablepeople.com
LinkedIn: linkedin.com/in/guykawasaki
Contact us:
www.BravingBusiness.com - Co-Hosted by Tal Zlotnitsky & PJ Benoit
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