Preserving the Shelby Legacy (Aaron Shelby)

This Break/Fix episode features an in-depth interview with Aaron Shelby, the grandson of legendary automotive icon Carroll Shelby. Aaron discusses his upbringing surrounded by automotive history, his efforts to preserve and expand the Shelby name, and his role on the board of Carroll Shelby International. The conversation covers various aspects of the Shelby legacy, from iconic vehicles and racing history to the importance of auto tech education and the Carroll Shelby Foundation's charitable work. Aaron also shares insights into future projects and developments at Shelby American, including new vehicle lines and international expansion, while emphasizing the brand's core values of innovation and performance.

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00:00 Welcoming Aaron Shelby 01:25 Growing Up with Carroll Shelby 05:10 Aaron's Early Career and Family Background 09:15 Shelby Legacy and Racing History 11:44 Shelby Prototypes and Unique Cars 15:43 Shelby in Modern Racing 20:57 Shelby Community and Legendary Figures in Shelby History 24:56 Shelby at Pebble Beach 26:07 The Legacy of Shelby Racing 27:32 The Carroll Shelby Foundation 31:30 The Ford vs. Ferrari Movie: Fact vs. Fiction 34:47 Shelby and the Future of Electric Vehicles 37:43 Shelby Museums and Collections 39:19 Future of Shelby: New Vehicles and International Expansion 42:38 Closing Remarks and Future Events

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Episode Transcript

(00:00):
Break Fix podcast is all about capturingthe living history of people from all
over the autos sphere, from wrench,turners, and racers to artists, authors,
designers, and everything in between.
Our goal is to inspire a newgeneration of Petrolhead that wonder.
How did they get that jobor become that person?
The Road to Success is paved by allof us because everyone has a story.

(00:27):
Today on Break Fixx, we're honoredto welcome Aaron Shelby, grandson
of the legendary Carroll Shelby.
And while his grandfather foreverchanged the automotive and
racing world with iconic machineslike the Cobra and the GT 40.
Aaron has carved out his own pathand is a steward of that legacy,
serving on the board of Carroll ShelbyInternational, and leading efforts to
preserve and expand the Shelby name.

(00:49):
Aaron Blends business acumen witha deep passion for motorsports
and automotive culture.
In this conversation, we'll dive intowhat it means to carry on one of the most
recognizable names in racing history, howAaron connects the past to the present and
the exciting ways he's keeping the Shelbyspirit alive for future generations.
That's right, and joining metonight is returning guest.

(01:09):
Max Kaiserman, who you might rememberfrom our Luna Replicas episode.
So welcome back, max.
I see you.
And with that, let'swelcome Aaron to break fix.
Hey guys, happy to be here today.
Normally we would start out an episode,tell us your superhero origin story, but
you are the descendant of a superhero.
So let's talk about growing upas the grandson of Carol Shelby.

(01:29):
What are some of your earliest memoriesof your grandfather and the Shelby
name and the impact that it had on you?
The impact that you saw in car culture?
Sure.
You know, I was born in 1971,so my first decade roughly,
Carol wasn't in the car world.
We split some time.
I was born in Dallas, welived in LA for a bit.
He and my father were partners in acompany called Carol Shelby Wheels,
a manufactured aluminum wheels inthe garden area of Los Angeles.

(01:52):
And so I would go up to the officeevery now and then as a little
kid, and he would be up theresometimes, but it was just grandpa.
I've got a brother that's twoyears younger and we'd hang
out with him a little bit.
He lived in Marina del Rey in ahigh rise apartment that had a pool.
I remember, you know, a number of timesmy mom taking us over there to go swim in
the pool and hang out with him for lunch.
And you know, a lot of ways, very typical.
We spent a ton of time withhim in his farm in East Texas.

(02:15):
That was where he was from originally.
That's where he alwaysliked to go and recharge.
And so we do a lot of.
Family weekends out there when hewas in town and he was just Carol,
there was no car business out there.
He never brought up car business.
He didn't talk about it at all unlessyou really poked on him with it.
Most everybody that saw him in EastTexas was somebody he knew from high
school or family, friends or cousins,and they didn't talk about it.

(02:36):
They were just, Hey, rememberthis time in 1940 when we did this
and you know, we hung out and didthis after school or whatever.
It was just very typicalfrom that perspective.
Until my teenage years, almost likeyou were talking to a veteran of like
a foreign war or something like that.
It's like, we won't talk aboutit unless you ask me about it.
Right.
That's exactly right.
And one funny thing from him fromthat time period, you know, it, it

(02:57):
changed as technology changed, butthe man lived on the telephone.
And he had this phone bookthat was like a Bible.
It was huge.
You know, assistant wouldtype it all up and he had
everybody's phone number in there.
And when he'd get a little bored, he'djust sit there and dial people's numbers
up and talk and see what was going on.
And sometimes it was businessrelated, sometimes just
catching up with friends, but.
Every now and then he'd startyelling at somebody on the phone.

(03:18):
And that was, you know, later inlife that was, seemed to be his way
to, uh, lead in or manage people.
As the louder I yell, themore it's gonna happen.
And he'd always kind of doit with a smile on his face.
I mean, it wasn't, I don't think outof anger necessarily ever, but it
was just, that was his methodologyon getting his point across loud.
Texans.
Yes, exactly.
Speaking of last year, we had theprivilege of having Leanne Patterson

(03:39):
on, who was actually one of Carol's PRfolks, especially during the Dodge years.
Yes.
And she made it sound like everytime you went to the ranch, quote
unquote, there was always a pot ofchili ready, and it was Carol's secret
sauce, and it was very down to earth.
Is that exactly, I mean,does it play out like that?
That was pretty much it.
You know, Carol was, um, anexperimenter in the kitchen, let's say.
He, he did know how to cook things andsome things he cooked were really good.

(04:01):
Could he do it again the next day?
Probably not because he didn'tpay much attention to what he
was doing or how he did it.
But yeah, there was definitelysome surprise pots of
things every now and then.
And then there was some reallygood stuff that he cooked.
You know, he had friends thatraised cattle out there and he'd
go buy fresh steaks and havea big freezer full of those.
And it was like, oh, just go graba few steaks outta the freezer.
We'll do those tomorrow night for dinner.

(04:21):
And at a bit of it, I'll actuallytake back to his childhood and
growing up in the depression erawhere his family did not have a lot.
His ability to then make his own stuffand gather what he wanted from a food
perspective, I think always played to him.
And then later in life, you know, afterhis heart transplant particularly,
he lost a lot of his sense of taste.
And so things that to himtasted good, were always a
little strong to everybody else.
Whether it was too saltyor too hot or whatever.

(04:43):
He was just trying to elicitsome kind of taste outta it.
It was definitely interesting andI had some, some good things and
some interesting things out there.
You know, the slogan for the,uh, Carol Shelby Chili is
Fix it the way you like it.
There's like a pound of hot powderin there you could add to it.
That's exactly right.
And that's what he wanted you to do.
I mean, he knew everybody was different.
He wanted you to beable to customize that.
And you talk about the chili, thatwas one of his just kind of whims of

(05:06):
he caught lightning in a bottle thereand just, it really worked for him.
Still made today.
It is, you know, coming from thisfamily and, and with Carol's legacy,
what, what is your background?
What did you find yourselfat throughout life?
So I'm a numbers guy.
I'm not necessarily an idea guy,although I have a few of them,
but nothing like Carol did.
And then when my father startedracing cars when I was eight, formula

(05:29):
Ford's initially at like Riverside andWillow Springs and places like that.
And your father was Michael, right?
Patrick.
Patrick.
Oh, so he was the youngest son.
He's the youngest of the three?
Correct.
And you're the older of yourI'm the oldest of the grandkids.
I'm the oldest of my brothers, but I'mthe oldest of the six grandkids as well.
Cool.
You start to get.
A little more of that Shelby history.
And then right on the heels of that,Carol joined Chrysler, the Dodge

(05:52):
Years as I call him for the 1980s.
All of a sudden, he's on magazine coversagain, and all the stories are talking
about the Shelby history from the sixtiesand where's Carol been for the last
10 years, and which is a whole nother.
Story we'll get into, and therehe is in the car world again.
And so I gotta go tosome pretty neat races.
When I was a kid, I went to the LasVegas Grand Prix in 1982 I think it was.

(06:13):
He was a Grand Marshall, so my momand I flew over and met him there,
and that's when I met Mario Andretti.
And so there's certain things like thatthat popped up, but it really wasn't until
later, probably my teenage years that.
I began to understand more the scopeof his history, what he and the
team at Shelby American created andwhere he was going in with his life.
What was your first car?
Let's see, probably a year old,maybe a year and a half old.

(06:36):
Acura Integra.
There was a base model witha five speed, and I loved it.
It was great.
It was a good first car.
I really wanted one ofthe Dodge Shelby cars.
Probably pestered Carol for a yearand wanted like the Shelby Lancer,
the Daytona or whatever at thetime, and he said, absolutely not.
You need something that youcan learn on and then maybe you
can get one of these later on.
My mom went out and bought this Acura forme and gave it to me when I turned 16.

(06:59):
It was awesome.
I loved it and had a couple of Acuraafter that and enjoyed 'em all.
When I got outta school,I was a finance major.
I went into banking and my grandmotherand her side of the family, so
Carol's first wife, they're, Icould say prototypical Texans.
They were an oil and gas and realestate and banking and all those things.
When dad sold the wheel company in thelate eighties, he bought into a small bank

(07:22):
in the Dallas market that my grandmotherhad ownership in and became chairman.
And so I didn't start there initially,but wound my way up there in 2003.
And have been in that bank for, youknow, 22 years now, almost 23 years.
So that's where I'm comfortable, youknow, do a lot of lender finance.
We've sold the bank a couple oftimes now, so we don't, family-wise,
we don't have much ownershipthere, but that's my daily job run.

(07:44):
Dallas-Fort Worth for this bank,in addition to our single family
mortgage group, was really opportunefor me on the side 10 plus years ago,
almost 12 years ago now, to be ableto jump into the Shelby world, it's
something I always had a passion about.
But it was Carol, you know, therewasn't a succession plan in his
mind on I want this family member tobe involved or that family member.
My dad, like I said, was in racing.

(08:05):
He's always beenpassionate about the cars.
My uncles liked it as well, butneither of them were wanting to step
into that role, and so they asked meto come in and, and take a shot at
it, and I've enjoyed it immensely.
So I think bringing thatfinance background that I have.
Whether you're talking about thefoundation side of things and what
we do or the business side of things,I do help Gary quite a bit when it
comes to budgeting and kind of talkingthrough numbers, and so I enjoy that.

(08:26):
That's what I bring to the tableand just, I also look at what
Carol did for so many years and hejust made people feel comfortable.
You know, he made him feel like family andhe made him feel like it's just another
guy you're sitting down and talking to.
And so I spend a lot oftime with that as well.
In today's enthusiast world, we havethe Texas Concourses Dallas area,
and we had a little panel and acouple of guys have known Carol for.
35, 40 years, and theyboth said the same thing.

(08:48):
He's like, he was just somebody you couldsit down next to and have a three hour
conversation about fishing in the Gulfof Mexico and you never talk about cars.
But he knew about it.
You know, he just couldtalk about anything.
And he made it about you.
He made it about what your interestswere, not what he was interested in.
He would throw his knowledgein, of course, with different
questions, but that's really kindof where I saw he was successful

(09:09):
and what's helped that brand grow.
And so that's, you know, wheremy background is and where I
try and carry us forward today.
How have you seen the evolutionof his legacy and how you've
interacted with the legacy asyou've become more involved with it?
One of the best things that he wound updoing in life was joining back with Ford
Motor Company in 2003, four timeframe.

(09:30):
Obviously the next new Shelby didn'tcome out till oh six, but that first
couple years and just putting him backin that fold and with that team at Ford
at that point in time, Edsel being aprime driver behind all that happening.
Really reenergized him.
You think about that he was getting,you know, late sixties, early
seventies, really, probably earlyseventies at that point in time.
The end of the nineties was a strugglefor him financially and business wise.

(09:52):
He was, I wouldn't say lost.
There was plenty going on inhis life, but there wasn't a
lot of constant in his life and.
That joining back together with Ford andwhat that created for the last 10 years
of his life was really critical to notjust his personal wellbeing, but the
brand today being what it represents.
Had he not done that, I think wewould be looking at a much different

(10:13):
Shelby brand today than we are.
I don't wanna discount theChrysler years though, because.
As we know, Carol went to Chrysler becauseof Lee Iacocca, who was with him at Ford.
And there's all that partnershipand friendship there.
But the Viper and the Viper coup,which are basically the next
generation Cobra and then Daytonacoup are in their own right classics.

(10:33):
I mean, they're amazing vehicles.
I I don't wanna shortchangethem in any way.
So is there anything happeningbetween Shelby and Chrysler
in the foreseeable future?
Not at this point in time.
You, you never say never on anything.
Those were important years.
I look at him as important'cause it was my teenage years.
So that's kind of when I saw Carrollget in the car business and he and
his team did a lot with a little,he first got over to Chrysler.

(10:54):
I think the comment was, you can go to ourparts bin, but we don't have a whole lot.
We have no money togive you to do anything.
Just see what you can put together here.
And I think for a 10 plus yearpartnership, they did a really good job.
Putting out some fun cars.
Carol was always really proud ofthe work was done with Chrysler
and the vehicles that came out.
Given, again, kind of the budgetaryconstraints, the engine technology

(11:15):
at the time, and doing thoselittle turbo four cylinders.
He had a lot of fun with that.
Obviously culminating into Viper, whichwas how do you hit it outta the park?
More than that, as a. Finalfeature before you leave.
So really neat.
We have a 92 Dodge Viperin our family collection.
I think it's a really importantpiece of Shelby history that he was
involved in that project, and I'vebeen fortunate to be able to meet a
lot of the team members that workedwith him on that through the years.

(11:36):
And it's a scary car.
Kinda like the four 20 seven's ascary car, but it's a important
piece of Shelby history and inthat important piece of Dodge and
Chrysler and Shelby history as well.
So since we're still waxing poeticabout the Shelby legacy and a lot of the
really cool cars that people identifywith, like the GT 40 and the three.
50 and all those.
There's a couple unsung heroes in thislist, and I'm not talking about the Omni

(11:57):
GLHS or the Daytona or any of those cars.
What I'm referring to specificallyis sort of that middle period there.
And you alluded to it earlier, Aaron,where Carol was experimenting, he
was still trying to be in the carworld and there were some offshoots.
You had the series one, the series two,and then the V 10 Cobra concept in 2004,
which is not too far off of the copperheadconcept that Chrysler had put together.

(12:19):
So I wanna show a little love.
For those cars.
For the people out there that reallylike those and hope that they had gone
into mass production, how are theyreflected in the celebration of Shelby?
The series one particularly,is an important vehicle.
I'll be real upfront.
It's my least favorite Shelby becauseI know the history of it and kind of
the about bankrupted him, and I justknew a lot of the behind the scenes.

(12:39):
But from a engineering perspectiveand a company perspective,
it's really important.
It's actually the only groundup Shelby ever made as far as.
Chassis created from nothingand just truly ground up.
So there is that important partof Shelby history in that vehicle.
We have one in our collection.
You know, there was only 249 that gotproduced ultimately, uh, they were
shooting for 500 and they just didn'thave the money, nor the desire, I think,

(13:01):
in the public to buy 'em at that point.
But I tell you, if I take that thing toa cars in coffee today, it turns heads.
'cause nobody ever sees one.
And so I think from thatperspective, they know it's a Shelby.
It, it's not like some of our moderncars that have Shelby all over it.
It has series one badging andyou see Shelby on there one
or two places and that's it.
So you gotta know what it is and weget a lot of, particularly with the
kids that don't have any idea whatit is, they get fascinated with it.

(13:24):
You know, another interesting one,if you go back to the, the sixties
timeframe is the Sunbeam tiger.
And a lot of people don't knowwhat Carol had to do with that one.
And it's unfor, I don't fit inthose cars, so I don't have one.
But, uh, does anybody fit in those?
It's a neat little piece of history,you know, getting that 2 89 motor
in there and, and really turningthat thing into a fun little car.
So.
You look at that stuff, and it was Ford'sproject, but the Shelby GR one, which was

(13:46):
kind of an updated Daytona coup prototypecar, if you want, came out around oh four.
So that car still looks fantastic today.
It's amazing how many people ask,well, why don't you just license that?
Start doing that on your own from Ford.
I'll be honest, super performancelooked at it a while back.
It's just kind of too difficult,unfortunately in today's world
to do something like that, butthat design is really iconic.
You mentioned the V 10 Cobra, ChrisTheodore that was on that team that

(14:08):
did that, he actually bought ita number of years ago, hashed out
the motor to make it work again.
You know, it was an Unrun prototype.
When they got rid of it, theyplugged up the motor and all that.
Well, he cleaned the whole thingout and got it running again, and
he's since sold it at auction.
But I just had somebodyping me wanting to know.
We wanted to buy it.
It's coming back up for sale again.
So it's a neat piece of history as well.
And I think there's a lot ofShelby prototypes that are littered

(14:29):
through there that will continueto gain value through the years.
You look at what Craig Jackson hasand the Little Red and the Green
Hornet mustangs that were prototypedvehicles that tested different parts
and just the story around that stuff.
It's what continues the legacyto be as strong as it is today.
Can we give a little bitof credit to the instinct?
Success.
That was the GT 500 KR that came out acouple years after his return to Ford.

(14:51):
I mean, that was a monster ofa Mustang that hit the roads.
It really was.
And I think between oh seven and 12,that whole run of both Mustangs that
Ford put together and Shelby did withFord's help really just re-energized the
Mustang brand, the Ford brand, and Shelby.
And what it meant to be aperformance car company.
Obviously the GT and oh five andoh six was a top-notch vehicle.

(15:11):
I don't want to discount thatat all, but very limited and not
everybody could obtain one of those.
When you talk about the every man sportscar in the Shelby Mustang, that really
was the launchpad for where we are today.
Shelby has become.
Was even in the sixties in itsown time periods, the synonymous
with performance and racing andracing accessibility specifically.

(15:33):
You go buy a Mustang and drive it to workon a Friday and drive to the track on a
Saturday, it became a lot more accessible.
And how do you see thatspirit carrying forward today?
Is racing still accessible?
Is the Shelby name still accessible?
Yeah, I think we've evolved a little bit.
I would love to get us.
Personally back into racing.
We're not today.
Obviously our cars are very performancedriven and we encourage everybody to

(15:56):
go take 'em to the track and have funwith them, but there's not necessarily
a team component and certainly not aShelby team component at the track today.
That's something I think, and I'mspeculating a bit 'cause I wasn't in
the room, but when Ford and Shelbywere working on things back in oh
seven to 10 to 12, Ford had someracing programs and ultimately when
the three 50 came out, they did runthat as a GT three car for a bit.

(16:16):
I think that was important, but theyreally have their own racing umbrella,
so it's up to us if we wanna do that.
And I will say a step we're takingin that direction next year is
working with Turnkey Automotive.
And what we have is our GT three50 R model coming out for the
TransAm Spec series next year.
It's not gonna be us runningit, we're gonna do it as a
customer car to start with.
But that's kind of getting our toe backinto the official racing waters, but

(16:39):
it's still available to the public.
It's something that through SCCAor FIA, people could enter their
own cars on a weekend or something.
Exactly, and that's thewhole point of this one.
So what you've got is your productionstuff that any of our stuff you could
take to the track today and havesome fun with on a production basis.
But this is gonna be more track gearedunder TransAm rules and it'll be
available to anybody that wants tobuy one and go race in that series.

(17:02):
That's really interesting you bring thatup because as of this year, Ford has.
Campaign, the whole Dark Horse seriesas part of IMSA and the G, the lower
GT three support races and things.
And so are you aiming to competeagainst the Dark Horse with the
dark horse as a replacement too?
How is that gonna play out politically?
So we talked to Fordabout that a little bit.
We specifically picked theTransAm series because Ford's

(17:24):
not corporately involved there.
So it's not a direct competition there.
There are some of the driversthat race Mustang based cars.
I won't deny that, butthere's no Ford backing.
Ford doesn't have a sponsorshipagreement with TransAm, et cetera.
So that was part of our choice.
In addition to Turnkey, who's helping usbuild those cars out of Michigan right now
has a long history with the TransAm seriesand is well respected for creating some

(17:45):
of their race cars, whether Camaro basedor otherwise, over the last 10 years.
And so they've helped us kind of navigatethose political waters with TransAm and.
That we thought was a good entrypoint for us so that we're not
in direct conflict with Ford.
So I'll add to this, 'cause normally Iask this next question to our pro drivers
about how they feel about somethingcalled BOP or balance of performance.

(18:06):
Mm-hmm.
So let's just say a Shelby car comes tothe forefront and is gonna run against.
The rest of the makes in, let'ssay, GT three and IMSA or in WEC
or at LAMA or something like that.
How do you feel, let's say, if youwere the team principal about the
balance of performance, do you thinkit would be in Shelby's favor or
against, I've watched this a lot inthe last, well, I'll say last 10 years.

(18:27):
I mean, when I started going in 16,when Ford went back with the GT and, and
whether MSO or, or the a CO or, or wc.
I don't know that there's a secretsauce to balance the performance.
I think it's a trial by error.
And as soon as somebody other thanFerrari, I'll say, gets out in front too
far, they like to just reel 'em back in.
Whether it's dialing back horsepoweror putting more weight on you or doing
something and it, it doesn't seem tohave a lot of rhyme or reason to it.

(18:50):
And you talk to some of the team owners,doesn't matter to the make, and they get
a little frustrated with how it works'cause they feel like they're all being
anchored back somehow from performance.
So from a Shelby perspective, I liketo think we'd be a little innovative
and get out there with somethingthat would blow everybody away.
The first couple races.
Then we'd have to get dialed back.
That's looking at our historyand looking at, I think, where
we would evolve into things.
I'm glad you you phrased it thatway because I think at the heart of

(19:12):
that is the ingenuity that Americaningenuity that was brought to the
forefront with the Shelby brand.
Something that I think a lot of usstill continue to hang our hats on
is it's that roll up your sleeves totenacity of, you know, never given
up and wanting to win, and all thecrazy stories that come out of that.
Over the years, the Shelby carsobviously have embodied that.
How do you ensure that that DNA.

(19:34):
That idea that ethos remains intact withcurrent and future projects at Shelby.
So for me, I'll say I've gotthe easy role in this right now.
The hard part of that falls on theteam at Shelby American in Las Vegas,
Gary Patterson, our CEO and President,and Vince La Violette, who's our chief
engineer and development officer there.
They both spent a lot of timeworking directly with Carol.

(19:54):
These aren't new hats to this.
You guys may have probably metboth of them through the years.
They know Carol, they know what he wanted.
And they carry that DNA into the companytoday for any new associates, employees
that come in and trying to train up whatwe're doing, whether it's working with
our supplier partners and describingwhat we're trying to accomplish with
the vehicle or directly with the folkson the shop floor and just describing

(20:16):
what the Shelby ethos looks like.
They have that burdenmore than I do, I think.
'cause I'm not there on a daily basis.
You know, I act as a brandambassador and I get to Vegas
probably three or four times a year.
But I meet with Gary probablyevery two weeks via phone call or
something, so I know what's going on.
But they're the ones that carry themantle on innovation and efficiency
and how do we push the envelope?

(20:37):
On something that maybe Ford couldn'tdo because of, you know, they're a
big political company and there arejust certain things they can't do,
and we're gonna sell a hundred ofsomething where they need to sell 5,000
of something to make it make sense.
I don't view it as pressure for me,I think it's a live thing and it's
a live piece of Shelby DNA thatwe just try and instill through.
The various Shelby channelsthat we touch people with today.
And I can say from the vintage perspectivethat I'm, I'm sort of part of the vintage

(21:01):
Shelby legacy of the sixties, what wedo that's incredibly alive and well.
That is one of the most collectible cars,vintage GT three 50 or GT 500 Mustang.
They are still trading in the.
Quarter million dollarrange for a, a nice example.
And people are very proud to have one.
I have a clone, I have a 66, 3 50.
Yeah.
But even the Hertz legacywith Shelby Oh for sure.

(21:22):
Has been renewed injust the last few years.
The new GTS and the GT 500 H, you know,are now hitting the public because
they've come off of the rental circuit.
It, it means something and that's what is,I think if anything surprises me, it's.
The enthusiasm around the brand.
I was just at the Goodwood Revival andwhile there was nothing Shelby specific
this time, I just went to go havesome fun and visit with some friends.

(21:43):
You know, there was still a dozen cobrasin two different classes that were racing.
There was two GT three 50 Rs thatwere racing in a separate race.
And when you start to talk Shelby andyou, if I wear my Shelby pitch shirt
like you guys have on right now, peoplecome up to you and ask you questions.
There's something aboutthat brand and that.
Time period and the vintagecars and what they represent.
It's just really special and it'snot something that can be recreated.

(22:06):
You've got obviously a huge Porschecommunity in Corvette community and
Ferrari community, but they're different.
One thing I hear repeatedly is howthe Shelby community is like family.
And it's a small community based oncomparing to some of those others.
But it's a strong community and itis really all pulling in the same
direction all the time, which I findinteresting and, and a bit humbling.

(22:26):
I think, to me, that's something I didn'texpect when I started this 10 years ago.
Well, the real hot rodders,and I think that's the
difference is, you know, a PORs.
You can buy a great Porsche outta the box.
You can buy some of these othercars right out of the box.
Uh, a Shelby Mustang, the originalDaytona coup was a hot rotted
and, and aluminum paneled modifiedBritish racing car from the fifties.

(22:47):
I mean, like, and they,and it was winning.
I mean, it was winningagainst purpose built cars.
Yep.
In the mid sixties, Carol would sayit's an old car with buggy springs
and, and they were getting it to win.
To me, that's the brotherhood.
That's somebody that says, we'regonna put our minds together.
And anybody, the kids sweeping thefloor might even have an idea that gets
us an extra two seconds or something.
Exactly right.
Peter Brock and Chuck Cantwelland you know, you name it,

(23:10):
they're still singing that song.
Hey man, we were, we were a team.
This was a real team.
That's exactly right.
I was actually with both those guysat the SAC 50 out in Sonoma, you know,
and Peter's been a great friend to us.
He's in Las Vegas, so Vinceand Gary involve him a lot.
And what we're doing onthe next car, so to speak.
And they usually get him involved inlooking at our design and the renderings.

(23:30):
They love to have his input and Ibelieve he just turned 89 years old.
He is super active.
His mind is still super sharp when itcomes to talking aerodynamics and looks
and what you want to see in today's world.
And he was 20 when he did this stuff.
It was crazy.
He was a kid.
Yeah.
And Chuck is the same.
I mean, what he added in that coupleyears that he was at Shelby, particularly
the GT three 50 program, I guaranteeyou just talking to him today, he

(23:54):
never envisioned that there would bethis much celebration about that car.
60 years on.
I mean, obviously he went on toa very successful career with
Penske and some other thingslater on, but we're so fortunate
to be able to have some of those.
Folks that tie us to the past andtell their stories again, today,
it's uh, not gonna be many more yearswhen we won't have anybody left.
Unfortunately, also not for nothing.
They are the nicest people in the world.

(24:14):
Peter will sit there andtalk to you for an hour.
Chuck Cantwell.
He's so quiet.
Sometimes you gotta lean in.
But he has the greateststories, you know, he does.
And it's just one ofthe things that I think.
I certainly missed, I met some of thesefolks when I was younger around Carol,
you know, I didn't do a ton of events,but would show up every now and then.
I gotta meet Phil Hill and Dan Gurneyand these guys, and, and I knew who
they were, whether I was too shy orjust didn't know the questions I asked.

(24:36):
I just kind of sat thereand didn't ask enough.
I mean, I look back on itnow, I'm like, well, I should
ask 'em about this and that.
I, I just didn't, it wasn't top of mind.
You know, these folks won't be aroundforever, and I think that's one of
the neat things about all the vintageevents today, whether it's Goodwood
or Sac, or Pebble Beach, whatever itis, they bring these guys together
to tell their stories, to get theirstories out to a wider audience.

(24:56):
So Aaron, you mentioned the TexasConcor this year at Pebble Beach.
Shelby was the featured markat the Concord to Elegance.
Were you able to go out andparticipate and get involved in that?
The team says Shelby kind of tookover the peninsula on the weekend.
I mean, we had an awesomeweekend, not just.
We had a team, Shelby group ofenthusiasts, about 40 people out there.
But you know, at the track,obviously there's always cobras

(25:17):
and mustangs, but at the quail onFriday there was a GT three 50 class.
We took our 65 R model out there for that.
There was, I think, 12 cars in that class.
It was great to see allthose sitting there.
In addition to Craig brought littlered out for that, and in addition
to two other prototype 60 sevensthat were out there by their owners.
So really some neat recognition.
Come into Sunday and you've got sixcobras on the lawn at Pebble Beach.

(25:39):
It was awesome that, you know, thatkind of 65, 66 bumps up into the end
of what they celebrate out there.
So we were really fortunate to beable to have the cobras out there.
Thursday, Gary Patterson and Iwere on a panel at Pebble Beach
talking about Shelby history and,and what it means to be out there.
I was fortunate then to be able togive out the awards to the class
winners in the Cobra class as well.

(25:59):
A lot of Shelby recognition.
Really appreciate the team at PebbleBeach for helping put that on this
year, and it was a special timefor sure to celebrate the 60 years.
Are there any historic races orcurrent races that are still going,
that are moments in Shelby racingthat particularly resonate with you?
For me, I mean, it's.
The granddaddy of them all, soto speak, is the Lamont 24 hours.

(26:20):
You know, Carol still is the onlyperson to have won that as a driver,
a manufacturer, and a team owner.
I don't think that'll ever happen again.
I just in, in today's environment,how much it costs to go do that.
I just don't think it, it will.
So it's a special place I try and go.
Most years I was actually atLamont in Lamont Classic this
year, which was a lot of fun.
The neat thing and we talk about theenthusiasts and the market that follows

(26:41):
Shelby today, the French and the folksaround Lama really appreciate the Shelby
history there, winning it with AstonMartin in 59, and then the Daytona
Coop winning its class in 64, and thenobviously ultimately with the GTE forties
under the Shelby umbrella in 66 and 67.
So there's a lot of historyand they appreciate that.
Texan outlook, if you will, and just whathe came over and did more or less on a,

(27:03):
I wouldn't call it a shoestring budgetwith the gts, but it was a struggle to
get there with the Daytona coops, andnobody expected anything outta that team.
And this little ragtag bunchof Southern California guys
came over and beat Ferrari.
It was, it was enormous at the time.
And that still plays well over there.
Well, I'd like to jump ahead realquick and talk about that for a second.
The legacy of the hot Rodder, thechicken farmer that was beating Ferrari.

(27:24):
Yeah.
What do you see how that applies today?
How do you, how do you get someoneengaged in, Hey, you can do this
too, we're not special kind of thing.
The best way to describe that part ofthe Carol Shelby Foundation today, one of
our core pillars is auto tech education,and that is providing scholarship
dollars for kids either while in high.
School or usually a local communitycollege to get their full auto tech

(27:45):
degree and certificates on whateverit is that they need to work on.
And that's a lot of what I talk about withthese classes when I go talk to the kids.
We've got five different schoolsaround the country that we support with
scholarship dollars in addition to.
Several new car dealer associationsthat sponsor different competitions
and things that we provide somedollars to, and I talk about the
opportunities that this can afford them.

(28:06):
You're not having to pay forfour years of your university.
You're getting usually a prettyinexpensive, if not free education,
and there is a ready stream ofjobs for this group to come out,
whether it's at a dealership or amod shop or something like that.
It can be a stepping stone.
It's not, I was tellingsomebody at lunch today.
You don't qualify, get yourcertificate and go work on
brake for the next 50 years.
I mean, if you want to, you can, butyou go work on brake for one or two

(28:29):
years, then you move on to somethingelse in the dealership and you move
up and then all of a sudden you're anassistant manager of the shop floor
or you're a manager of the shop floorand you're making $250,000 a year.
We try and promote that side of it.
There's a different component toit where we have some internships
that have come through Vegas.
We don't currently have any relationships.
But in the past we've had somerelationships with some NASCAR teams.

(28:49):
We'd had internships out there.
I've helped a couple of peopleget some jobs in the IMSA
programs through the years.
There is that path.
A lot of these kids just need a door toget open for them to get that opportunity.
Uh, to me it's critical, I think,on how our society infrastructure
is going to succeed going forward.
We've gotta have those technical skills.
You touched on earlier aboutCarol Shelby Foundation and the

(29:11):
work you guys do with education.
Could you talk more about that?
So Carol actually started thefoundation after he had his heart
transplants actually started up andofficially was incorporated in 1996.
We're coming up on its 30 year anniversarynext year, but it was a Shelby Heart Fund.
Originally, he wanted to help familieswith children getting heart transplants.
That's a pretty narrow scopethat he realized pretty

(29:32):
quickly and pretty expensive.
So he broadened it.
Through the years and now ourfocus is auto tech education
as we discussed earlier.
And then we also help familieswith children going through
transplant care, not just hearts,but any kind of transplant.
So we work with five differenttransplant hospitals, pediatric
transplant hospitals around the country.
My best friend who I was just the bestman at his wedding is a, uh, pediatric

(29:52):
pediatric anesthesiologist Oh, wow.
At Johns Hopkins.
Yeah.
Guys are linked in to Hopkins at all.
I can get you connected with them.
Yeah, that one would be good.
We use, uh, university of Pit.
Bird Medical Center up there.
We have a good relationshipwith, we've got one in Southern
California, Loma Linda Children'shere in Dallas, one in Kansas City.
A lot of these introductions start throughour team Shelby Group meetings, and
sometimes it's somebody that they know andwe do some local fundraising for them, and

(30:15):
then we tie that relationship in, so it's.
It's impressive.
I'd love to help with that in some way.
Just Hopkins is hugeon the East coast here.
Of course.
Major, major, major medical system.
We also work with Children'sOrgan Transplant Association
out of Indianapolis.
If you are a family in a ruralarea and your kid needs a
kidney, a liver, whatever, theyliterally have a playbook for you.

(30:35):
This is what you need to think about.
This is how you need to raisesome funds to help yourself.
You know, it's not everybodythat has a. Pediatric transplant
hospital in their backyard.
So it's gonna involve a lot of traveland care for other family members
or pets or travel and time off work.
And Coda's a great organization.
We do not have any kind of infrastructureto help with that, but we give money to
Coda because they've got a staff thatreally helps families around the country.

(30:58):
I think last year they helped 300families through that process.
So you know, at the end of the day, theCarol Shelby Foundation is where Carol
wanted his legacy to be remembered most.
And so having those core pillars ofhelping families with healthcare needs.
And the auto tech educationis critical for us to continue
that Shelby legacy and brand.
See, I thought Max was gonna go in atotally different direction because

(31:19):
I know his heart aligns with the Fordversus Ferrari movie 'cause some of
the, the work he's done with that.
So I'm wondering, going back to theCalifornia hot rodder and touching all
those things you highlighted, let'sjust dive into that for a second.
How true.
Was the movie to some of the stories,you know, or what did they get
wrong and what did they get right?
Some of the things that were correct.
Obviously the overarchingstory is correct.

(31:39):
You are cramming five years intotwo hours, so there's some things
they gloss over, have to kind ofHollywood eyes to, so to speak.
But the overall arching story is correct.
It was this group that wasnot expected to do much.
Became successful, got Ford'swallet basically, and after their
success to go make Ford successful.
And they did.
There was a lot of politics involved.
We've got some commentary in our archivesbetween Shelby executives and Ford and

(32:04):
Ford executives and Pullman Moody and youknow, the Ford executives were playing
both those teams off of each other.
That took place for sure, dependingon who inside Ford had, what desire.
I think Matt Damon did a good jobof getting Carol's character across.
I wasn't necessarily a fan when Ifirst heard he was gonna play Carol.
I liked Matt a lot.
I just didn't see it.
But he really did a good job bringinghis character to life and I talked

(32:26):
to him about it at the red carpet.
I gotta meet him.
And I said, you know, you playa lot of real life characters.
If you could look acrosshis movie spectrum.
How did you get into this role?
And he said, you know, Aaron,your grandfather was one of the
easiest because he's got hundredsof hours of interviews on YouTube.
And I just went and startedwatching interviews and watching
interviews and, and it wasn't allfrom like 2010, it was like 1962.
And then, you know, 1994 and 1987, therewas all kinds of different ages and

(32:50):
he really picked up a lot of Carol'smannerisms and characteristics that way.
And I thought he did a really good jobof getting that across in the movie.
Who would your grandfatherhave wanted to play him?
Well.
I'll, I'll give you who I would've picked.
I would've picked Matthew McConaugheytall, skinny, Texan, just like Carol
would've, sounded just like Carol.
I don't think that would'vebeen a stretch at all.
Was he as calm though?

(33:10):
You know, McConaughey has this vibe ofeverything's all right all the time.
I, I think Carol couldplay that pretty easy.
If you talk to the team, particularly backin the sixties, I mean, he was the leader
and he was the pied piper, so to speak.
He didn't have to beyelling at everybody to.
Get 'em to do things.
They wanted to do it 'cause theywanted to succeed and I think he
could have done that pretty well.
So it, it would've been interesting.
Matt did a good job and I think ingeneral played it in a really good light.

(33:33):
I will expand just a little bitback to both of your questions.
So that movie has done more togather a younger generation of
Shelby fans than I think anythingwe could do outta the company today.
It just really created that genesisstory and got people to recognize.
Even more modern enthusiaststhat have become in the Shelby
world in the last 15 years.
When he joined back with Ford, a lot of'em didn't know the origin story, didn't

(33:55):
really understand that Carroll was arace car driver, and the success that the
Cobra had and what all happened back then.
That movie really opened a lot ofeyes to the Shelby Ford partnership
and where that success came from.
You know, going back to the Ford versusFerrari movie, outside of the Shelby
recognition, the best thing it did wasbring 10 miles achievements to light.
'cause so many people did noteven know who Ken Miles was.
And he was so critical to the success.

(34:17):
And he was a fantasticdriver and an engineer.
I mean, he was a, he was a born engineer.
Phil Remington.
Charlie apu.
I mean these guys thatreally were critical to this.
Phil Remington especially,and he designed mm-hmm.
The whole control arm replacement system.
Yeah.
For the UP engine G GT 40.
These guys made that happen andit's so great that it has a rebirth.
You know that vintage historyhas a rebirth and now you

(34:39):
know, has a modern take on it.
Yep, that's exactly right.
Carol saw the rebirth of the electric car.
You know, it had been athing in the 10th century.
Yes, yes.
What would he say today about thedirection of electric vehicles in
daily use and in racing as well?
If you look at Carol's history,he was a look forward guy
and he was a technology guy.

(34:59):
He loved technology.
And while a lot of stuff that he trieddidn't work, we actually have him on,
in one of his last interviews in 2011talking about electrification and that
he was really excited about what hewas reading about electrification for
cars, but knowing that he wasn't gonnasee the optimum performance of that,
whether you're talking track or justdaily use, but knowing it was coming
from the engineers he was talking to.

(35:21):
And so I think he would loveto see where it sits today.
Would he base the wholecompany around it today?
Probably not.
Just like we're not today.
I think at some point.
If there's a spot for a Shelby Electricvehicle, we've done a couple little
trial runs on some machs and things,but I don't think the technology nor
the market is where we need it to be.
To be a Shelby vehicle today.
Doesn't mean it won't always be that way.
At some point we might get there, butI do think Carol would really like it.

(35:43):
What people don't understanda lot of times is Carol was
a, he was an entrepreneur.
And he was an idea guy, and so hetried hundreds if not thousands of
things through the years that justnever worked and he didn't care.
He just wanted to try 'em out.
And I think electrification, he would belooking at the battery technology and the
software and he'd be looking at everythingthat the tech guys are looking at today
and say, how do you make this better?

(36:04):
I mean, it's one thing to get in aTesla and go, you know, zero to 60 in
two seconds, but how do you get thatthing to last for 20 laps in a race?
You can't, doesn't meanit won't always be there.
It'll get there at some point in time.
It'd be a killer drag race though.
Oh yeah, for sure.
Instant torque.
You know?
I can only imagine.
Yeah, he would love that.
Yeah.
Carol would've loved instant torque.
I mean, it really was What, wherethe rubber hits the road literally.
Yep.
And the endurance comes later.

(36:25):
Right.
That's, that's the, but in his ownwords, you know, Carol said he was a
serial entrepreneur and had adult a DD.
He just, he went fromone thing to another.
Thing when he got bored with it.
But it all had a, a similar vein ofthat sort of innovation and engineering.
Exactly.
And I'm glad you guys went herewith the electrification and the
rebirth of the partnership with Ford.
You know, and that'sgetting stronger every day.
Ford has been talking, there's no longerrumors they have made it official.

(36:49):
Right.
There's some Formula one stuff going onand we'll leave that to the side side.
But they're returning to LAMA for theprojected 2027 season in the LMDH.
Yeah.
The hypercar class.
Mm-hmm.
Yeah, exactly.
The GT P class.
So are we gonna see a quote unquote,let's call it another Ford GT
in the upper echelons of racing?
And is Shelby gonna be involvedthere, or can you say Aaron?

(37:11):
Well, I, I can't really saywith any real knowledge on that.
I, I'm excited that Ford's doing that.
I tell you that I think from aShelby perspective and just a
racing enthusiast perspective,it's gonna be really neat to see.
I have had a lot of fun the lasttwo years seeing the Mustangs
race and the GT class over there.
You know the Corvettes sound okay,but there's nothing like that Mustang
coming down the MO saying Strait.
It is just an awesome sound.

(37:32):
It does not sound like a Porsche,Ferrari or Aston Martin by any means.
So I think this is a logical stepfor Ford to take and I'm excited to
see what the program looks like andand how they end up performing in 27.
You mentioned the family collectiona couple of times for those that
want to see Shelby's up close.
There's a couple collections.
One in Boulder in Las Vegas,but is there a museum?

(37:54):
So there's really.
Three, I'd almost say fourmuseums at this point in time.
Obviously at the Simeon, you've got the2287, the Daytona coop that's there.
I think they've got a Cobraas well, if I remember.
But as far as official museums, theShelby American Collection in Boulder
is probably the most extensive when itcomes to racing history, and whether
it's the cars or the memorabilia there.
The Miller Family Collection is housedthere in addition to a number of other

(38:17):
owners that keep their cars there,so that's really a impressive one.
It's been open probablyalmost 30 years now.
You've got the Cobra experiencein Northern California, run by
Drew Serb and his daughter Emily.
Really neat history there.
They've done a good job of getting alot of paraphernalia, let's say, out of
the old Venice shop and things that areon display in addition to all the great
cars and a little film they put together.

(38:37):
Just a ton of record history there.
And then in Orange County you'vegot the Segerstrom Center.
Ted and Ray Segerstrom opened thisup about five years ago, and they've
got a huge warehouse that theyput their Shelby collection in.
They essentially had a collection of cars.
They didn't know what to do with it,so they wound up hiring museum design
group and created a museum out of it.
And they do events there, andit's opened to the public.
It's really a neat place.

(38:58):
So on the top of that, on the.
Fourth side, you've gotShelby American in Las Vegas.
We have a small museum there.
What we curate through therechanges a lot of stuff's on loan.
Some of it's replica, someof it's original stuff.
We try and refresh things prettyfrequently, but we give tours
and tell the Shelby story there.
Four really neat spots around the countryyou could go to to learn Shelby history
and see some of these cars up close.

(39:19):
When you think about the future ofShelby, what excites you the most
and how do you personally hope toshape that future moving forward?
So two things that I really think thatwe can add to our success level in.
We have a lot ofopportunity internationally.
You know, it's not just the movie, but.
I will tell you in Europe, Australia,South Africa, there was already a
really hardcore Shelby enthusiastgroup in, in all those areas to

(39:42):
be able to get that out there.
I will tell you, it's not easywhen you're trying to talk about
homolog, getting these cars togo overseas and things like that.
So that's been a bit of our struggle, but.
We're getting there.
We've got a good opportunity.
We have a good distributorin Europe that's working with
some Ford dealers over there.
We were really doing well, kindof up to 2019 into COVID and we
got kind of kicked back with allthat thing slowed down on us.

(40:03):
Now the tariff stuff's gonna probablykick us back a little bit as well, but
to me that's where we have a lot ofopportunity and, and we see that in
addition to licensing side, I thinkwe have a lot more opportunity there.
This year.
There's been some neatthings that came out.
Lego did their first Shelby 4 27Cobra Lego kit came out in July 4th,
which I thought was apropos for that.
I think they've been having greatsuccess with it, from what I understand.

(40:25):
Just recently, Oliva introduced a newShelby watch that's gonna be a worldwide
sale and they're really fired up about it.
They had some at Pebble Beach andwent to several events and were really
enthused with the response that theygot out of everybody that saw it.
In addition, fossil earlierthis year did, did a watch.
Really limited run.
It was only.
500 units.
So that was a pretty small run,but I think they're gonna be

(40:45):
in line to do something else.
So, you know, I don't see us being HarleyDavidson, so to speak, and having the
name on everything, but there's otheropportunities to partner with some pretty
exciting companies out there on thelicensing side, and that's gonna be where
we lead to success and continue to buildjust the brand awareness in the future.
So leading off of.
What Max was just asking you aboutshaping the Shelby legacy for the future.

(41:05):
What's next for Shelby?
Any new vehicles, anything exciting?
Any spoilers you can share with us?
Yeah, we've got a few things, a fewexciting announcements this year
and what we realized a number ofyears ago is kind of from what we do
with Shelby American in Las Vegas.
It's doing more niche production runs.
It keeps that desire out thereand keeps the need out there.
And so we introduced a Bear Jacksonin January, the brand new GT three

(41:26):
50 that we're producing at Shelby.
A limited run of cars this year.
We'll do another limited run next year,but that's our entry level Shelby Mustang
right now, and we're excited about that.
We already had the super snakethat we had introduced last year.
On top of that, at Pebble Beach, weintroduced the supers snake R. So we have
a more track oriented top end Shelby.

(41:46):
We put a ton of engineeringwork into that car.
We're only doing a hundred of 'emthis year, and they're already
all called for excited about whatwe've got on the Mustang side.
And then what.
A lot of people don't recognizetoo, while we're known for that work
trucks is 70% of our business today.
You know, we've got five differentShelby truck platforms out there
right now, and those evolve a bitas Ford updates, models and things.
But anything from our super Baja F two50, down to a kind of modern day Ford

(42:12):
Lightning, if you want to call it that.
It's our Shelby Supers snake, butsingle cab, short bed, lowered truck.
With a supercharger on it.
Probably I'll do a hundredof those this year.
So there's a lot of neat stuff thatwe're doing and always kind of tinkering
and evolving whether you want to beoff-road or on road with the trucks.
And then all the track orientedstuff that we do with the
Mustangs is really exciting.
So what I heard you say is that theViper truck is coming back too, right?

(42:34):
Uh, you might have readbetween the lines somewhere.
We'll see.
Well, on that note, Aaron, we've reachedthat point of the episode where I like
to invite our guests to share any shoutouts, promotions, thank yous, or anything
else we haven't covered thus far.
Well, you know, I've gotta thank youguys for having me on for one, and
just the Shelby community in general.
It's been so great to meet so manygreat people around the country and
around the world that we deal with.

(42:55):
None of this happens without the team atShelby American, Gary Patterson and Vince
Levi Violette, Tracy Smith, et cetera.
You know, it takes a team to putall this together and make it
look easy, although everybodyknows it's not behind the scenes.
There's a lot of effort just likeyou guys put on your show here.
So just thank you to all of'em and, um, continue to see
people throughout the year.
We got a few events left this year,and if anybody is out there and

(43:15):
runs into us, come up and say hello.
From his personal memories of growingup being a part of the legendary
Shelby family to his current roleguiding Shelby International into the
future, Aaron reminds us that historyisn't just something we preserve,
it's something we carry forward.
The Shelby story is one of passion,innovation, and relentless pursuit
of performance, and Aaron continuesto keep that spirit alive for both

(43:36):
longtime enthusiasts and new generations.
Discovering the brand.
If you'd like to learn more, be sureto visit shelby.com and follow Shelby
American across social media for thelatest news events and performance cars.
And with that, Aaron, I can't thankyou enough for coming on break fix and
sharing part of the Shelby legacy with usand the exciting news of all the things
that are coming, we are looking forwardto one of the best known, best American

(43:58):
brands to continue, especially in theMotorsport world for years to come.
So thank you for what you'redoing and keep up the great work.
Will do.
I appreciate it guys.
Thanks for the time today.
Thank you.
We hope you enjoyed another awesomeepisode of Break Fix Podcast, brought
to you by Grand Tour Motorsports.
If you'd like to be a guest onthe show or get involved, be sure

(44:20):
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(45:06):
And remember, without you,none of this would be possible.