The Future of Business: Integrating Public Relations and Social Media

How will combining public relations and social media transform the future of business? In today’s rapidly changing commercial environment, this integration is becoming essential for success. With digital platforms increasingly dominating communication channels, companies need to evolve their strategies to connect effectively with a wide range of audiences. Public relations, grounded in the principles of relationship-building, is key in this new landscape. Social media enhances PR efforts by enabling real-time interaction and expanding reach. Tracy Williams, President & CEO of Olmstead Williams Communications, underscores the transformative potential of this combination, noting how it enables brands to form more genuine connections with their stakeholders. By harnessing the combined power of public relations and social media, businesses can better navigate modern communication challenges, bolster their reputations, and achieve lasting growth.

Here’s more about Tracy Williams

Tracy Olmstead Williams has 25 years of public relations and crisis communications experience. As president and principal of a mid-size public relations agency in Los Angeles from 1998 to 2008, Williams established a reputation as a leading business-to-business communications expert for technology and life sciences companies, as well as financial and professional services firms. She has in-depth expertise in crisis communications and litigation support and strategic crafting communications efforts for large and mid-size organizations. Williams began her career at Hill and Knowlton, Inc. in Washington, D.C., where she helped guide U.S. and European defense manufacturers through the government acquisition process. She developed programs aimed at key decision makers in the U.S. Congress, the Pentagon, Department of State and federal agencies. In 1988, she moved to Los Angeles and represented technology companies including Hewlett-Packard, Computer Sciences Corporation, Acer Inc. and Citizen American Corporation. She guided the launch of numerous technology companies and provided strategic communications counsel to established infrastructure companies such as Oberthur Technologies and academic institutions including the USC Viterbi School of Engineering. Her fields of expertise range from identity and security to technology, life sciences and greentech. Williams graduated from the Elliott School of International Affairs at The George Washington University and was a debate scholar. She currently serves on the Los Angeles Economic Development Corporations (LAEDC) Board of Governors, the Board of the California Council on Economic Education and is involved in the Southern California Biomedical Council. She speaks frequently on a variety of communications issues and trends including crisis management and social media. She resides in Pacific Palisades and is married with two children.

Specialties: Williams brings strengths in understanding and communicating complex technologies, issues, theories and models to the firm's finance and professional services clients.

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