Sales are the lifeblood of any business.
So when you're thinking about maintenance mode in your business, you need to think about how to make sure sales still come in, even if you're not around.
Last week we talked about the first step in preparing for maintenance mode by being consistent with your messaging and your offers. If you haven't listened to Episode 81 with Michelle Mazur, go check that one out.
This week, I want to talk about step two in preparing for maintenance mode and that's your sales process.
In order to put your business into maintenance mode, you have to understand how sales come in, how you make sales, and how you're going to continue to make sales, even if you aren't actively working in your business for the moment
While sales are one of the first things business owners seem to want to outsource, sales are probably one of the very last pieces of your business operations that you should be handing off to people.
And that means that figuring out how to put sales on maintenance can be a challenge.
And my friend, Allison Davis, is my go-to when it comes to sales and creating sustainable sales processes.
Allison is a sales trainer and coach who ignites growth in small business owners and mission-driven organizations. I've done a TON of sales training–it's one of my weaknesses so it's something I've tried hard to develop.
Allison was the person who finally made it "click" for me that I don't have to do ALL the things when it comes to sales, I just have to build a sustainable system and stick with it.
Listen to the full episode to hear:
- How to pull yourself out of overwhelm by actively choosing what you can do consistently
- Why using buyer types to modify your sales approach doesn’t have to be inauthentic
- Why Allison started the Sales Roundtable and why it’s an effective and efficient way to connect with potential clients
Learn more about Allison Davis:
Learn more about Susan:
- Scalespark Dollars + Decisions Roundtable
- Twitter @ScaleSpark
- LinkedIn @thesusanboles
Resources:
- Break the Ceiling Episode 81: Work on a Consistent Message and Marketing System to Prepare For Maintenance Mode with Michelle Mazur
- Dani Johnson’s GEMS® Mastery
Grab the Calm Service Design + Delivery Swipe File here
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