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June 30, 2025 21 mins

Fresh off the Croisette, Brian and Geno recap their week at Cannes. From lost luggage and late-night drone shows to AI anxiety and quiet dinners with execs, they break down the real takeaways from the biggest festival in advertising. What’s hype, what’s overhyped, and what actually matters if you’re trying to break into the industry. They cover the best activations, the shifting power of creators, and why Cannes is still worth it for early-career talent looking to get inspired, make connections, and see the bigger picture.

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