From the Field to the Boardroom: Understanding the Business Side of Baseball as a Minority Player

About The Guest(s):

Earnest “Coach E” Horton is the Founder and CEO of Black Baseball Media, a high-profile company based in Chicago that focuses on providing opportunities for minorities in the game of baseball. He is also a baseball coach and is passionate about helping young players develop their skills on and off the field.

Summary:

Coach E discusses the need to attract more minorities to the game of baseball at an earlier age. He believes that the major league level needs to make changes to the game to make it more exciting and appealing to young players. He also emphasizes the importance of visibility, marketing, and funding for black baseball programs.

Coach E was an amazing baseball player, receiving a scholarship to play at the University of Arkansas, Pine Bluff from 2005-2009. After graduating, he came home and began teaching and coaching baseball to fill a need in his community. He shares his experiences through coaching and mentoring young players and explains how his organization is working to provide resources and opportunities for minority players in the game of baseball.

Key Takeaways:

• The major league level needs to attract minorities at an earlier age by making the game more exciting and appealing.
• Visibility, marketing, and funding are crucial for black baseball programs to thrive.
• African American players need to understand the business side of baseball to succeed.
• Collaboration and allyship are essential for creating meaningful change in the game of baseball.

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