What does it take to guide an artist from underground buzz to mainstream success? In this episode, we sit down with Mike Holland, the powerhouse manager behind Grammy-nominated artists like Logic and 6ix. With years of experience in music, film, and social media management, Mike has mastered the art of artist development, marketing strategy, and navigating the ever-evolving music industry.
From consulting with major labels to mapping out viral marketing campaigns, Mike shares insider knowledge on what makes an artist stand out, the challenges of breaking into the business, and how streaming and social media are redefining success. Whether you're an aspiring manager, musician, or just curious about what happens behind the scenes, this episode is packed with invaluable insights.
Tune in as we explore the hustle, the strategy, and the vision needed to thrive in the competitive world of music management.
Join our conversation on social media:
facebook.com/breakingthebiz
instagram.com/breakingthebiz
instagram.com/yic_unity
https://www.linkedin.com/company/18149713
Interested in being a guest speaker? blieberman@yicunity.org
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