The term "neurodiversity," introduced 25 years ago by autistic Australian sociologist Judy Singer, marked a milestone in our understanding of autism and the appreciation of "difference, not deficit" in how brains work. More than a buzzword, neurodiversity describes a growing population whose brains work differently from the "neurotypical," and whose historic separation from social engagement has been replaced with a social inclusion that allows them to share their unique talents and perspectives. These differences go beyond functional tasks like working in an office or completing an exam. Their unique interactions with the world inform their fascinating worldview and their day-to-day challenges. For us in advertising, knowing how your audience interacts with the world is crucial to creating communication that speaks to them.
In this episode, Brad and Gabe are joined by Havas' own, Kathryn Parsons, a digital marketing expert and an advocate for neurodiversity. Kathryn has autism, and she shares multiple anecdotes describing how she's adapted to a neurotypical world. The three of them also discuss what brands can be doing better to reach their neurodiverse audience - which is 1 in every 5 of us.
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