As people become more conscious and more knowledgeable about their health, it's on brands and health institutions to become more intimately aware of their consumer's (or patient's) health needs and goals. Someone who "does their own research" isn't operating in a silo - they still rely on the opinions of others, friends, influencers, health professionals and brands, to validate their decisions.
In this episode, we are joined by Dan Weaden, CEO of Havas Consumer Health, to talk about the wide array of influences to a consumer's decision making journey. Understanding this journey starts with an acknowledgement of the changing landscape of how consumers interact with health brands, their priorities, the best channels to reach them, and their desire to interact authentically.
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