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April 30, 2024 60 mins
Amazing interview with the incredible, Sharla Frost! https://www.sharlafrost.com
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(00:00):
Hey, good morning, and welcometo break Through Walls. I'm Ken Walls
and I'm your host, and todayI have this. I don't even know
where to start with this woman.She is absolutely amazing. Her name is
Charla Frost. She has had anunbelievable career as an attorney. She now

(00:23):
has a career as an author.She's written. This is the book she's
launching today, is the fourth bookin its series, Frogville. But she
also wrote a book, Power atthe Table for attorneys. She's an amazing
lady. You're about to find outhow amazing she actually is. So do
me a favor. Stop everything thatyou're doing and share this out with everybody

(00:48):
you know, and stay tuned becauseyou're going to hear from Charlotte Frost and
be blown away by her, justlike I am. So hang tight,
we'll be right back. Uh weare back. Let me bring the inimitable

(01:33):
Charlotta Frost on the show. Charlotte, Welcome, good morning, Ken,
Good morning. I am made meblush? What that introduction made me blush?
Well? You're you know what youare one of those people in this
world who I had I admire theheck out of you and everything you've accomplished

(01:57):
professionally, but just who you areas a person. You're a great,
great human being and I just lovethat about you. Thank you, so
blush some more. And everybody watchingplease share this out with with your your
network because you're going to be blownaway by by Charla. So today is

(02:23):
International frog Day, So happy Internationalfrog Day to everyone watching. And it's
also the day that that we arelaunching Charlotte's newest book, Frogville, Quest
or a Sword. Yes, Ialways want to say a quest for but

(02:45):
it's not. It's Quest for aSword. It's the fourth book in the
Frogville series Charlotte has written, andI'm excited to talk about that. But
for the the people watching Charlotte thatdon't know who you are, your background,
why don't you start with telling everybodywhere you were born and raised?

(03:05):
Okay, well, I was bornin Paris, Texas. I like to
tell people just Sweeney a Pari.That's about all the French I speak,
by the way, And I grewup in Frogville, Oklahoma, which is
twenty five miles north of Paris.I'm a fourth generation Frogvillion on one side
of the family and a fifth generationon the other. So we've been here

(03:29):
a really, really long time.I went to twelve years of public school
at four thousand public schools and hada great time, got a great education.
Based on that, I got togo to college on a full academic
scholarship at Southeastern and so four yearsat Southeastern Oklahoma University got me three years

(03:53):
of academic scholarship to Baylor Law School. Baylor was an amazing experience. I
was a little surprised when I gotthere and discovered it was a Baptist university,
but who knew. But I wentfrom I thought I wanted to be
a trial lawyer, and Baylor reallyspecializes in preparing people to go into the

(04:17):
courtroom. So I went from lawschool to what was then full Brighton Juwarski,
one of the largest law firms inthe country at the time, in
one of the three premier firms inHouston, and that was fabulous, and
I didn't realize there were a thousandpeople who worked there, and there weren't
a thousand people in the county Icame from. So that was a relatively

(04:41):
short stint before I went to asmall boutique litigation firm and from there until
I retired in twenty twenty, Itried cases. I actually got to do
that thing that most people say theywant to do when they go to law
school. I got to go infront ofies and explain my client's position and

(05:02):
had a great time. It wasa wonderful career, but I decided I
didn't need to spend more nights inhotels, and after three hundred nights on
the road for years and years,I decided to stop doing that and do
what I wanted to do, whichwas speak and write books. I think

(05:23):
we should unpack that a little bit. First off, not many people get
to retire at thirty seven years old, So congratulations for that. Second,
what's that? Yeah, yeah,yeah, Second, like, okay,
so you I literally just had thisconversation with somebody this morning about like,

(05:47):
you know, go do that's inthe middle of a shift in careers.
I'm like, dude, you're nevergoing to be really fully satisfied and free
until you're doing what doesn't feel likework, like it's just something you love

(06:10):
to do. And I don't,you know, I know there's people out
there that don't subscribe to that.I personally think that you can make all
the money in the world, butyou aren't taking any of it with you.
So while you're here, make adifference in the lives of others and
yourself. What do you want todo that makes you happy? And you

(06:32):
did that. I think that's amazing. Well. I had always wanted to
write. I was in English andspeech double major in college because I can't
add and attract save my life.That's something that's never changed. Math was
just not my thing. But Iwas the editor of the school newspaper in
college. I had always hankered towrite. So I was really done with

(06:59):
trial work. I defended companies inwhat's called mass towort litigation. So I
defended companies accused of personal injury fromasbestos and silica and benzene. Anything you
could hurt people with potentially be accusedof hurting a lot of people with.

(07:19):
I defended those kinds of cases,and you can win dozens and lose the
next one and it wipes out allof your wins. And I didn't want
to be a judge. I'd neverhad any hankering to do that. And
I'll tell you later remind me ofthat. I have a funny story about

(07:40):
that. But I was just ready. I had done all the things I
was likely to do. I hadrun my own law firm, I had
managed other people's law firms. Ihad traveled, I had done seminars,
I had trained people. I'd doneall the things you can do as a
lawyer unless you want to move intosomething next. And I just I was

(08:05):
just done. I just woke upafter eight weeks in the hotel in Connecticut
because I couldn't get home because ofthe way the flight schedules hit. I
thought, I don't have children,how you might put through college. My
house is mostly paid off, theranch is paid off. My parents are
getting older, if not now when. So I also had an epiphany,

(08:31):
it's always helpful to read the partnershipagreement. I didn't really do that the
law firm, but they're sort oflike your credit card agreement the boiler flights.
So if you're going to sign on, you're just going to sign on.
So I'm at the partners meeting.It would have been a year and
a half before I decided, beforeI gave notice to retire, and they

(08:54):
were having this intense argument about theplacement of the comma in a section that
related to a group that I wasn'tin. So I was reading the partnership
agreement, and it turned out thatat my firm at the time, there
was a provision that when you reachedyour fifty eighth birthday, you could give
them thirty days notice do a regularretirement, and they would return your capital

(09:18):
account. That's the investment you makein order to partner, and I have
to do that in thirty days,and it's like, I'm going to be
fifty eight. So I spent ayear getting everything in order, transitioning cases,
making sure that I was finished withthings. And when the time came,

(09:41):
I submitted my little note and said, it's been lovely, but I'm
going to the ranch. And that'swhat I did. And the timing,
as it turned out, worked outperfectly by accident, because I gave notice
that I was going to retire asa effective April thirtieth, because there were

(10:01):
some internal deadlines that you had tomeet, and COVID shut down the entire
world in like late February, soit couldn't have been better. Yeah,
Dan Altmeyer says, that is aninteresting comma. It was a great comma.
Yeah. It precipitated a close readof a provision that I had no

(10:26):
idea was in there clearly someone specific, but it applied to yours truly.
So reading the agreement is really agood thing. That that's my current recommendation
for everyone. Make sure you readthe partnership agreement. How many years after

(10:48):
you signed it? Did you readit? Right? At five? Yeah?
Right? I think you know.It's always like, you know,
you sign up for anything and there'slike pages of fine print and I'm like,
everybody just clicks okay and sign.I mean no, I don't think
most people read all that stuff.I don't know. No one reads it

(11:11):
unless you have a reason to readit, like you're bored out of your
mind in a meeting. No onereads that stuff like you or you're like,
I'm I can't even do this.So so, So you retired in
twenty twenty and you decided that youwere going to write a book. Your

(11:35):
first book is Power at the TablePlaying. Yeah, sorry about that.
That that's the driveway alarm at theranch. Ah. Nice, but somebody
just pulled in. Yeah. Gwenngave it. Gwynn, my sister gave
it to skip my boyfriend for Christmas, so they both love it. I
hate it, but it's that isso funny. So you decided to write

(12:03):
your first book, which is abook for attorneys, right, that's Power
Table. Yeah, that's a marketingbook. One of the things that I
was effective at and just fortunate Ikind of lucked into it. It was
very good at business development, whichwas one of the reasons that I was

(12:24):
successful in my career. I tellpeople lawyers don't have pensions, because they
really don't. If you're not goingto eat cat food when you're old,
you have to make sure that yougenerate business and you keep some of the
money. But there are very fewbooks or training materials on how to do

(12:46):
business development. Lawyers are expected todo it, but we're not trained to
do it, and women in particularare not trained to do it societally.
That's just apparently you guys learned thatin gim class. Uh we missed all
of that. Uh. So Ihad done a lot of training over probably

(13:09):
the decade and a half before Iretired on marketing and business development, really
for lawyers generally, but with aspecial emphasis on women. So I decided
I would write the book that Iwished i'd had when I was trying to
figure out how to do that stuff, and I thought it was going to

(13:30):
be easy because I had all thisstuff, you know, I had written
all these emails and blogs and articlesfor years, and I was just going
to take that stuff and go boom, and it'll turn into a book.
And it was a little bit morecomplicated than that, but it was a
good process. Yeah. Yeah,so you have you have that first book,

(13:54):
and then, as expected from mostlawyers, you went from that book
directly into writing children's books. Yeah. Yes, it was a logical transition.
It just seemed like natural progression.Mate. Yeah. The publisher I

(14:18):
was working with at the time,after we did the first book sat down
with me and said, what didyou think about the process? And I
said, well, I really enjoyedit. I thought it was interesting.
He said, well, do youplan to write another book? And I
said, well, I might doa revision of Power at the Table because

(14:39):
it's women's focused and the advice isreally neither gender specific or profession specific,
so I could make that more generic. And he said, well that's great.
Have you ever thought about writing achildren's book and I said, well,
no, don't have kids. Reallydidn't think about that, and he
said, during it's really the onlything that's selling, so wanted to give

(15:03):
some thought to it, and Ithought, I don't have anything else to
do. I'm retired. So sothat was the genesis of the first book.
Wow, and you came up withthe name Frogville? Yes, I
based that on my hometown because it'sa logical use. When I was in

(15:26):
college, I applied for a scholarshipthat, by the way, I didn't
get. But as part of thatprocess I got to meet Carl Albert,
who was the former Speaker of theHouse of Representatives. And mister Albert,
who was about this call it wasa little tiny thing, asked me where

(15:46):
I was from. And I said, well, I'm from a small place
in Oklahoma. And he said,no, no, no, no,
no, I'm from bug Tussel.Everybody knows I'm from bug Tussele, Oklahoma,
because that's what they'll remember. Whereare you from? And I said,
I'm from Frogville. And you said, tell everyone you ever meet you

(16:07):
are from Frogville, Oklahoma, becausethey will not remember your name, but
they will remember they met a womanfrom Frogville. Some of the best advice
I ever got. So when itcame time to write a children's book,
what are you going to use Frogville. I love it, and and and
talk about the you know so Frogvilleis now a four series, uh four

(16:33):
book series, about to be afive book series. We're working on the
fifth one right now. I'm yournew publisher. Thank you for your business.
We love you and you know that. Uh So talk about the the
the progression of each book. Thenew one that's that's launched today is is

(17:00):
Frogville. It's the fourth book,Frogville, Quest for a Sword. But
start with the first one, thentalk about that and a little bit of
the storyline and the second and thirdand up to where we are now.
Yeah. Well, as sort ofthe executive summary, these are traditional fairy

(17:22):
tales with a female protagonist, becausejust like there weren't any marketing books for
women lawyers, there really aren't alot of fairy tales where the female is
the central character. So in thesebooks, my protagonist is a young woman
named Lily. Lily had lotus dilweedsay that three times without yeah, And

(17:48):
Lily lives in Frogville, which hasbeen cursed by a wizard because the residents
were mean to outsiders. And whenboys turn thirty, they turn into a
frog and have to go on aquest to get a royal kiss to release
them from the curse so they willno longer be a frog. Well that's

(18:11):
all very well and good until Lilyand her twin brother Crocus turn thirteen.
And when they turn thirteen, suddenlyLily's the one who turns into a frog,
because you see, she's a minuteolder than Crocus, so she's the
first girl that's ever turned into afrog. But she has to go on
a quest so she can get released, and the stories are about Lily and

(18:37):
her development over time. In thefirst one, she goes on the quest,
she in fact gets a kiss that'snot a royal kiss, and it's
not a romantic kiss. So oneof the teaching points of the book is
that love doesn't have to be romantic. Friendship is also important. But because

(19:00):
of what happens at the end,and for those of you who haven't read
them, I'm not going to ruinthe end, but she makes a promise
that she will go on a secondquest and get magic water to release her
best friend from a new curse.So that's the second book, and then
the second book. The first bookis a very traditional fairy tale. Second

(19:22):
book is inspired by the Arabian knights. So we have an Arabian princess who
must go on a quest to restorea magic sword and save her father and
his kingdom because they've been captured byan evil gin nat nasty genies. Amirah,

(19:48):
who is the princess, encounters Lilyon the way and they team up
to go on a joint quest becausethey both need to go to the same
place. They need to get tothem the fountain, and the point of
that is to teach teamwork and theimportance of friendship and joint venture and so

(20:14):
on. And in that one Crocusshows back up. That's that's the twin
brother and he is experiencing great siblingenvy because he didn't get to go on
a quest after all that, soit talks about it. It's as a
teaching point on how people can changeand how people can change back. But

(20:37):
then the third book, the girlsLily and Amia are in what is inspired
by Irish fairy tales. They're inthe Kingdom of Fay to help shay Lee,
the queen who has she's young andthe evil advisor are trying to take

(21:00):
over her kingdom and she needs helpand she is in the process of growing
into her powers because since you aren'ta thirteen year old girl, you don't
know this, but you have athirteen year old daughter, so you've been
through thirteen twice yees, so youknow had difficult a time period that is

(21:22):
for girls. So another of theteaching points is that you will grow through
a lot of this stuff. Sothat's number three. So on number four,
which is the one that's launching todaytoday, is inspired by Norse mythology
and the Wizard of Oz and Cassie, Lily's best friend, and Lily are

(21:48):
on their way home to Frogville,except they get lost and they get rescued
by a family of Valkyries. Butin order to win the instruction on how
to get home to Frogville, theyhave to go to the Silver City and
retrieve a stolen sword that's important tothe valkyrie mother. So it is another

(22:14):
experience for Lily to learn how lifecan be good but turn out differently than
you thought it was going to.So it's been fun. And number five,
which is the one that you andI are working on illustrations for,
is inspired by Beowulf and it's abuddy story and it has a dragon.

(22:38):
The first one has a dragon,the fifth one has a dragon all appropriate
for the year of the Dragon.So incredibly cool. So and Xena is
on here Charlotte's Charlotte, you reallyare an amazing storyteller. And I have
to point something out. Number one, I think if frog just escaped from

(23:02):
that door behind you, because that'sbecause my cat, who was able to
open the door. I locked thelittle beast out and KURTI is able to
open the doors and he, oh, yeah, wow, that's a smart
cat. So so but the otherthing is, okay, so we went

(23:25):
from talking about lawyering to to andyou you you were passionate about that.
But I'm gonna point something out andyou go back and watch this later and
you'll see what I'm talking about.When we got into the Frogville series,
you lit up like a Christmas tree. Oh you really? You started talking

(23:48):
because I don't know, there's somethingspecial about it, very special about it.
So, and everybody watching needs togo to Amazon and get a copy
of your book. We're putting iton your website. I don't see it
on Frogville four page, but we'reworking on that. It'll be up there

(24:15):
momentarily. But the so the bookFrogville Quest for a Sword Is. There's
so many Frogville's now that my mindkeeps wanting to go back to Queen and
but Quest for a Sword Is islaunching today. Everybody, please go to

(24:37):
Amazon. All you have to dois type in Charlotte's name and you'll see
all of her books. But grabit. Grab a copy of the kindle
version or the hardback version of thebook. And this is amazing. So
the fifth book is coming out soonand we won't announce the date yet,

(24:59):
but it's it soon. But thefourth book is quite the interesting story.
You also are doing like you've beento some what second grade classes? Yeah,
I've spoken to a couple of secondgrade classes. And when I actually

(25:23):
spoke with a group of middle schoolstudents at Hugo, Oklahoma recently. They
are in a life skills class andwe read some of the book and talked
about the book. We talked alittle bit about power at the table book.
The kids were much more interested inthe Frogfield books. So incredible.

(25:48):
And I think that you're open tospeaking at these at any school, aren't
you. I am. I thinkthat is very very important. One of
the things that was I think crucialto my development as a kid was I
was a big reader, and Icame from a family of readers. Both

(26:10):
parents read a lot, all mygrandparents read. But I loved to read,
and that background gave me a basisthat some of my other contemporaries didn't
have, not because they didn't havethe skill or the intellect, they just
didn't have sort of that same background. And then I turned that love of

(26:36):
reading into being an English major,which made me unemployable. But a friend
of mine told me I was verycharming at cocktail parties. Well, I
think that, and I keep Abigaildoesn't like to read. A lot of
kids don't. It's interesting to me. I see that a lot of youngsters

(27:00):
don't. And I've looked at someof the neurological studies and they believe that
the difference relates in part to allof the time online, because our brains
become accustomed to those little short snippets, so it makes it much more difficult
for students to then pay close attentionto longer text. And I've had very

(27:26):
good response to the Frogville books fromstudents who are really older than they're targeted
at, because the target range isreally sort of seven to thirteen. Because
I thought that's probably the right agerange. Some of the more enthusiastic readers
have been a little bit older thanthat. I think it may be in

(27:48):
part because the stories resonate a littlebit with some of the television and movie
series. They're not as complicated andthey're upbeat, so I try. I
don't like to kill people in mystories. I'll say that for some adult
books I'm going to write later,but for the children's stories to get them

(28:14):
interested in the ongoing nature of thestory and sort of the mystical parts of
it. It was funny the secondgraders I talked to at Hugo recently.
The teacher was asking them if thesewere fiction books or nonfiction books, and
I will footnote and say, Idon't think I knew the difference between those

(28:36):
two until I was in junior high. So I'm really impressed with what these
teachers are doing with these young students. But I had to laugh. One
of the little girls raised her handand she said, it's gotta be fiction.
People don't turn into frogs. Yeahright, yeah, But getting kids
read is a struggle, and apparentlygetting college kids to read as a struggle,

(29:02):
because I've read several pop culture sortof articles on that in the last
couple of months. So I maybe publishing into a dying art, but
nonetheless, well, I think though, you know, the pain is the
predecessor of all wisdom, and Ido believe that eventually people will figure it

(29:27):
out and they'll have to go backto reading. And I you know,
I I've personally seen it with myself, and I'm disciplined enough to say,
just turn off the phone and read, no distractions, turn off the computer,
the phone, no distractions, pickup the book and start reading and

(29:48):
spending that time every day of mylife reading because I know that readers are
leaders. And I also know thatlike your books are fiction, but they're
almost parable in nature and and andreally teach a lesson and over there's an
overarching lesson in each book to helpkids learn through story. The goal,

(30:18):
whether whether I have succeeded or not, is to write something that is both
enjoyable that teaches a lesson. Uh. And we no longer have morality plays,
so uh back back in medieval times, UH, if there was good
and there was evil, and therewas an outcome, So that's how all

(30:38):
the plays work. Uh. Thingsare a little more nuanced now uh,
and I don't think mine are quitethat fundamental. On the other hand,
we need what I call common culturalcurrency CCC. We need things in common,
and we have a lot in commonin this world, but particularly in

(31:00):
these challenging times. Sometimes it's alittle hard to see that. But in
terms of educating and civilizing our nextgeneration, and it's important to remind people
friendship is important, keeping your promisesis important. Not being mean to strangers
is really important. Don't always getcursed and your water turn dark. But

(31:25):
you know, if you don't dothings right, your water gets sort of
nasty and turns dark. So theremay be a slight environmental lesson there.
On the other hand, the reallyimportant points are that it's important for people
to learn the value of friendship andhow to do team work even if you're

(31:47):
very different people, because these characterscome from different settings and they have to
learn to work together for a commongoal. People turn into is learning about
metaphors and parables, Dan Altmeyer,life is about seeing beyond the surface.
I think that here's here's what Ifind probably more curious than than anything,

(32:17):
because I know you very very well, and you happen to be one of
the most And I'm not just sayingthis, this is how I truly feel,
and most people that get to knowyou feel this way about you.
You're so smart like you are andthe way that you write. So anybody

(32:38):
not following Charlotte on social media needsto stop that behavior right now and follow
her because she puts out this thingcalled a missive where she writes and I
didn't until she said it. Ihad never even heard. I didn't even
know what a missive was, soI had to google it. What's a
missive? But she she writes thesethese stories about her life and things going

(33:07):
on and and things going on inthe world, and she puts them out
once a week, and well typicallyonce a week that you've you've missed here
and there, but and they're sowell written that it's mind blowing to me.
Seriously, every time I read oneof your things, I'm like,

(33:30):
I need to be able, Ineed to write like that. But you
know, so, I think aboutyour experience as a litigator or in the
in the practice of law, andI think about all of the wisdom that
you have there and what you couldtake and share with the world and more

(33:52):
than just the legal realm, otherbusiness realms too, and you chose to
write children's books, And I thinkthat's amazing. I really, I truly
do. My question, or mycuriosity is about why why didn't you just
keep writing books that would impact businessowners instead of children. I'm just curious.

(34:16):
I'm not saying that it's wrong orright. I just think I'm like
that, that's really interesting that youchose that well. I think there are
a couple of things. One,there is zillion business books. I ran
a business, I operated a business. One of my books will probably be

(34:39):
on business resiliency, because all ofthe cascade of things that can go wrong
did go wrong, and we readthrough it anyway. I lived through it
anyway. But if you're going tomake a difference in the world, I
think you make a difference at thebeginning, and the beginning is with those
children who eating. And my missivesthat you reference are sort of my weekly

(35:06):
editorials. I loved writing editorials incollege, even the one that got me
threatened once by football player. Anothergreat story for another time. But a
friend of mine about probably about fiveyears ago, said, you're never going
to have time to interact with allthe people that you know. I don't
know nearly as many people as youknow, Ken, But I know a

(35:29):
lot of people. I like people, so I like interacting with people.
And he was right. I didnot have the time, but I did
have the interest. I like tokeep up with my buds, and I
love when I hear back from peopleon my missus. Sometimes I do,
sometimes I don't, but a lotof people will respond to me, and

(35:52):
so I love that social interaction.And that's my way of staying in contact
with the world on an ongoing base. And in this world where social media
is so pervasive. Ye, peopleat the same time are so isolated.
I think that's important. But asto why would I write a children's book

(36:13):
versus a business book, Children's booksare fun, right, It's are important,
but children's books are fun. Sothis has been a fun project.
Yeah, I get that, andI love that. And the other thing
is you. You You you spendall those years working and doing the I

(36:36):
mean, traveling eight weeks at atime is a nightmare, Like that's terrible
and and so yeah, yeah,but that's but you don't have to do
that anymore. You this is yourfun phase. This is when you get
to do what you want to doand I love that so so everybody.

(36:57):
I want everybody watching to know it'sup. Charlottfrost dot com Forward slash Frogville
Dash four is the link. Yougo there and you can click on there's
a button to order the kindle.There's a button to order the the hardback
version. Eventually we'll get the thesoft bound up there. It's not there

(37:21):
right now because of I think Godjust doesn't want it there for some reason.
I don't know, but we're workingon that. But the heart you
don't you want the hardbound version ofthis anyway, So go over to Charlottefrost
dot com, Forward slash Frogville dashor hyphen four and and and if you

(37:44):
just go to Charlotfrost dot com,it's linked at the top. And but
you know, Charlotte, you areagain one of my favorite people. You
are wise, way beyond your years, way beyond your years. And I'm
I know some of the other projectscoming and I'm just like, what Like,

(38:07):
She's like, I'm not going todisclose it, but you have these
other books that you want to doand I'm like, oh my gosh,
like where do you even come upwith? And they're brilliant ideas they're just
and I'm like, so I listen, I'm I want everybody watching. I
want to make sure that everybody isfollowing you. Send you a friend request

(38:30):
following you on social media like andand please share this out. If you
can't see this woman's heart and whoshe is, then you probably need to
go see your eye doctor because she'samazing. Charlotte. What else would you
like to share? I have aquestion and I want to ask you to

(38:52):
share more if if there's more,But a question I have is I'm always
curious on This is breakthrough walls.So it's about having a breakthrough. What
do you think stops people from andespecially after the conversation I had this morning,

(39:13):
what do you think stops people fromjust going you know what, I'm
just going to live my life todo me, be me, be happy,
do what I want to do insteadof what everybody thinks I should be
doing. What do you think holdspeople back from doing what you're doing now?
Well, I think people are afraid. They're afraid that it won't be

(39:34):
successful, and then what will theydo? You've given up your job and
then what well for them, Iwould give them the advice that I got
when I started my first law firm, I sat down and visited with a
friend of my dad's and he wasclose to eighty at the time. He

(39:57):
was the only lawyer I knew locally, the only person I could talk to
because I needed advice and I couldn'tgo to the people I was working with.
So I told him that I wasconsidering going into business with a friend
of mine and we were going toopen our own firm. But I was
but I didn't know what I woulddo, what if it failed, And

(40:20):
he gave me some of the bestadvice. Vestor Songer, God rest his
soul. It was lovely guy.But he looked at me and he said,
if it doesn't work, you'll getanother job. You're young, right,
It's not that much money, andit was to me at the time
because it was all the money Ihad. On the other hand, he

(40:44):
was right, if it didn't workout, I'd get another job. I
was looking for a job when Igot that last one. So you know,
it's what you do. And Iknow that post COVID and all the
pandemic and all the boloney, thingshave changed somewhat, But at the heart
of it, you either take thatrisk I call it closing your eyes and

(41:06):
jumping, because you either close youreyes and jump or you don't. And
if you're going to be miserable,you might as well be miserable doing something
you think you'd like to do,as opposed to being miserable doing what you
know you don't want to do becauseyou want to get lucky and the next
thing might work out really well.But I think that it's fear of failure

(41:30):
and you just never know. Itmay work out, it may not work
out. I've done a lot ofthings in my life that didn't work out,
and I just moved on to whateverwas next. I think that if
people would do that more frequently,they would feel less confined. But you

(41:52):
also have to be realistic. Youhave to go do things that you had
the ability to do, and that'sone of the things I actually talk about
in the first book. That's oneof the reasons I say it's neither gender
nor profession specific because one of thefirst things I suggest people to do,
and there are worksheets, so youhave to fill them out, but I

(42:12):
suggest that you figure out what you'regood at and what you want to do,
and how those two things interset andif they don't intersect, then you've
got to figure out if you canlearn how to do what you want to
do, or if you need toadjust what you think you want to do.
But you need to be very honestwith yourself about your skill set.

(42:36):
And my skill set is that Ican write, and I can speak,
and I work hard, and youdo if you combine those things. If
need be, I'll pick up beercans on the beach. I'll do something.
But it was time for me todo something different. And I think

(42:57):
that there are a lot of peoplewho've reached that point when it is time
to do something different, but theydon't really know what it is, and
if they know what it is,they're just afraid to pull that trigger.
But you might as well pull thetrigger. I think, I imagine you
would agree. But I truly believethat people. You know, I mean,

(43:23):
obviously there's variances if you have awife and children, or a husband
and children and and you have aset lifestyle, you know, it makes
it a little bit different when itcomes to making big decisions. But at
the end of the day, youknow, I've always thought I want my

(43:43):
girls to know that taking a chanceis okay. Like you've got to be
a risk taker, or like youjust live a mediocre existence forever, and
that's okay. There's plenty of peoplethat most people act just want to live
a regular life, and that's itme personally, I think that I think

(44:07):
that most people don't take the leapbecause of fear of judgment of others.
Right, if there was nobody aroundto judge us for our failures, who
cares? Right, But we havepeople in our lives that are like I
told you not to do that.I told you nobody'd buy that. And
and and you know, think aboutlike when you wrote your first book,

(44:30):
even the first Frogville book, howmuch imposter syndrome was there? Like I'm
a lawyer. I've been a lawyermy whole life now, and no kids,
and I'm going to write a children'sbook. Are you serious? Like
it exists? Right, it's realand everybody goes through that. Yeah.

(44:51):
I wasn't sure anyone would buy asingle copy of the book, right,
and certainly not a copy of thesecond book. So fortunately they have.
If it would be more fortunate ifthat was, like, you know,
financially great, but you know,there's always those beer cans on the side

(45:15):
of the road. So metal pricesare up. I was getting ready to
ask what kind of beaches are yougoing to that? They're beer cans strown
about spring break. There are beacheseverwhere metal prices are up. That's hilarious.
So so, Charlotte, what advicewould you give anybody watching? First

(45:38):
off, let me give advice.First, buy every single one of these
books, every Frogville book, Gobuy it right now, but most importantly,
go to go to go get theFrogville four book today, even if
you only get the kindle version.We were it's our goal to get Charlotte
to number one on Amazon with thisbook. So if you would help us

(46:01):
with that and make your your yourpurchase of the kindle book and go ahead
and download it to your Kindle device, that would be great. But what
advice would you give to anyone watchingwho's thinking about taking a big leap in
life? Maybe they're thinking about Shelleysays, you can always bust tables in

(46:25):
Montana during the summer months. Sothat is so random. I feel like
there's a story behind that. Yeah, Shelley's a friend of mine. Yeah
in Montana, No, but sheknows of what she speaks yeah, okay,
So, but what advice would yougive somebody thinking about taking a leap

(46:49):
into something completely new. Maybe it'sbeing an author, Maybe it's it's starting
a restaurant which you've invested in arrest. I mean, you've done everything,
so talk about that. What advicewould you give somebody that wants to make
a big change in life, Well, the first thing I would suggest they

(47:12):
do is what I did after Iread that provision in the partners agreement.
I spent the better part of ayear staging things and getting things ready.
I made sure that I was upto date on all the things I needed
to be up to date on.I made sure that I completed projects and
didn't leave people hanging. I madesure that if there were things I could

(47:37):
transition to someone else, I did. And I made sure that I reached
out to my network and my friendsto sort of get things organized. So
I think it's important to do planningand to make arrangements to get you where
you want to be. I'm notbig on doing anything precipitously. Of people

(48:00):
who know me will will know that, And I apologize. I had this
random hair that keeps trying to sayit's being me the entire time. I'm
steady. I didn't even notice it, so all right, well it was
bugging. But in terms of advice, you really do have to do some
planning. You have to be realisticwith yourself. I'm not sure I would

(48:23):
have been in a position to retirefive years earlier. I thought about it
because I was really tired of travelingall the time, and I love the
travel, and I loved my clients. And there is nothing like the rush
you feel when the judge says thejury has a verdict, and you stand

(48:45):
up and wait for it. Butafter a while you know that rush does
eight weeks in the hotel for thatthirty seconds not quite so much. But
I was at a point where Icould make that decision and I could make
that change. But even at thatpoint, I made sure I had things

(49:05):
organized. I made sure that myfinances weren't as good as shape as they
could be. I made sure thatall of my things were updated, every
contact that I needed, and Idownloaded all of my contacts because I needed
to be able to keep up withpeople. Of course, I did it
wrong and corrupted the file, soI lost thirty years worth of contacts.

(49:29):
But nonetheless, I yeah, usererror. So I would recommend that anybody
who's making a life decision do somecomputer training if you're not completely good at
it, because it'll save you alot of heartache. But you know what,
though, it goes back to yourpoint though, So that happened,

(49:51):
but you're okay, it's fine.I know how, I know how to
find those people. It's just notas simple as it was before. Well,
there's always beer cans on the beach, that's right, or waitressing in
Montana. But the really important partfor making a change is make up your

(50:12):
mind that you want to do it. If you are fifty to fifty on
it, then you're it's not goingto work because you're not going to be
comfortable and you're not going to beready. But if you're ready, do
what you need to do to makethat change. That includes you know.
I've spent you know, I metyou two years ago roughly at a seminar

(50:34):
on marketing and speaking because I wantedto do speaking. I still want to
do more speaking, and I knewthat while I know how to speak and
tell stories, I don't know anythingabout the businesses speaking. So I've taken
classes and I've done online training andI've done reading, and you have to

(50:57):
not just make the decision that you'regoing to make a change, but you
have to commit to it and educateyourself on any of the nuances that are
going to be different than what you'recurrently doing. Otherwise you're just setting yourself
up for failure and then it becomesa self fulfilling prophecy. Well, I
knew it shouldn't made that choice.Well, you, it might have turned
out differently if you had approached itdifferently and taking the you know, Glenn,

(51:22):
Glenn said to me the other night, you use the words he goes
and I love it, but yousay you have to take massive action and
he's he said, I've heard yousay that hundreds of times, and he
said, he loves loves that.But you know, I think number one

(51:43):
is what you said is the numberone most important thing, and that is
make the decision on what you wantto do. You cannot be half pregnant,
right, You got to go allin, Like you have to say
this is what I'm doing, andI'm going all in and if it doesn't
work out, then you adjust yoursales and you know, so something different.

(52:09):
If it doesn't work out, youhave to commit to yourself that if
it doesn't work out, you'll dosomething different. But I also recommend that
people give themselves a time frame because, at least in the law, if
it isn't on the calendar, itdoesn't happen. So you need a deadline.

(52:29):
You need to work towards deadlines.When I did the first book,
I had just retired. I wastalking to a buddy of mine from high
school, Claude Collins. And youknow Claude. Claude's a little bit older
than I am, but we wentto the same school. It's little schools.
Everybody knows everybody. And he wasasking me what I was going to
do, and I said, well, I think I might want to write

(52:51):
a book. And he said,well, if you don't start now,
you'll never get finished. I knowsomebody who's teaching a class. It starts
on Monday. You'll sign up.You'll have a book in eight weeks.
Uh, okay, it's a littlelonger than eight weeks. But he was
right. If I knew I wantedto do something, but if I hadn't

(53:12):
had a deadline and a schedule anda structure, I might never finish.
The first one. So you needto both make a decision on what you
want to do that set yourself somegoals and time frames. And I think
that it's important to point out whatis something else you said is that you

(53:35):
know you sometimes have to just adjustyou and I for this book, we
we I think this. We endedup landing on frog Day, which is
crazy cool, but we had otherdates that we had had decided on,
right we had didn't We have liketwo different other dates that we were shooting

(53:57):
for. And then because of justsome things going on and the illustrations and
we want to get into that,but you know all of the stuff,
it's like, okay, well let'sjust make you a little adjustment on the
calendar. And you know, we'renot changing the goal, We're just changing
the date that we're going to achievethe goal. So I think that it's

(54:21):
this is all so important for peopleto know and learn. You have to
be ready to make changes, andsometimes it does. They're changes, and
they may be inconvenient, but they'renot crucial if they are just scheduling issues,
well they're scheduling issues. You know, calendars, things get moved.

(54:45):
I was a trial lawyer for morethan thirty years. The number of continuances
when you showed up on Monday andthey were like, oh, the judge
is still in trial from the onebefore. Okay, well I'll go home.
We'll come back next week. Youlearn to worry about those things that
make a difference, and that kindof stuff, at the end of the

(55:06):
day, really doesn't make a difference. It may be annoying, it may
require some adjusting, but it's notat the heart of things catastrophic. The
catastrophic things are the substantive ones,and that's different. But you've got to

(55:27):
learn to not just pick your battles, but identify the things that are battles
as opposed to just you know,blocks in the road. Amen, Charlotte,
you are amazing. I want everybodywatching. If you go to Charlottefrost
dot com. Would somebody type inCharlottfrost dot com put the www in the

(55:51):
comments www dot Charlottefrost dot com.That will make it clickable for other people
watching the stream. If you putthe www in there and go over and
go click on at the top,you'll see Frogville four in the menu.
Click that, it'll take you overto the page and you can go get
the kindle version and or get bothversions. You can get the hardback version

(56:16):
as well, which I got bothof them this morning, so you guys
make sure for that. Yes,yeah, everybody go over and grab a
copy. There, Jill put itin. Thank you, Jill. So,
Charlotte, is there anything else youwould like to share with the audience
before we wrap this up? Well, I hope that everyone picks up copy

(56:38):
of Lily and not only reads it, but reads it to their children.
Yeah, or you don't have children, read it to the neighbor's children,
go down to the elementary school andread to the elementary kids. They're fun
stories and I think that people willenjoy them when they hear them. They

(57:00):
are pretty oral, which is interesting. I didn't realize it until I was
reading them out loud. I comefrom a long line of storytellers, and
apparently it's buried in the genes becausethey when you read them out loud,
they have a different feeling to them. But they're visual and their fun.

(57:21):
That's so awesome. And yes,go read to the kids in your local
elementary school. Go read to them. It's very First off, it's service
to others. Second, it's incrediblyfulfilling. Go help those kids. Go
read, Go read. It's areso much fun. I still haven't figured

(57:42):
out a way to work in arocket launcher, as requested by Grayson when
I read to his class, Butthis is a shout out to Grayson.
I'm still working on the rocket launcher. I did find a way to put
a few more archery items in.That's all. That's so awesome. Charlotte,

(58:02):
You're amazing. Stay with me.I'm gonna end the live stream.
Please everybody go to Charlottfrost dot com. My wife just put it in the
in the Facebook feed Charlottefrost dot comforward slash Froudville hyphen four. Like I
said, you can just go toCharlotte Frost and click on the thing at

(58:23):
the top too. So go overand get a copy of the book today,
and and and if you don't havethe others, get the others as
well, and and start with withthe first book in the series, and
and have fun with this and andhelp your kids and and other children enjoy

(58:45):
these stories because they're amazing, asare you, Charlotte Frost. Thank you.
I appreciate that. Thank you.Jill says, congratulations. By the
way, so all right, we'rein the live stream. Thank you to
everyone who shared this out, andthere is still time for redemption. If

(59:07):
you want to go ahead and sharethis out now, that would be great.
Stay with me. I'll be rightback with you, Charlotte. Everybody,
have an awesome day, and makesure you go to everywhere on social
media and follow Charla Frost everywhere.We'll see y'all later. Thank you,

(59:27):
Charlotte, Thank you, Kem
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