Episode 588 - Interview with Aaron James Yager!

Aaron James Yager isn’t just about unlocking potential—he’s here to help you break free from deep-rooted traumas and subconscious programs, all while making the process feel like an adventure. As an expert performance coach, hypnotherapist, breathwork leader, and creator of epic experiences, Aaron takes a bold, playful approach to personal transformation that’s unlike anything you’ve ever encountered. Whether it’s guiding you through deep hypnotherapy to release limiting beliefs or leading you in breathwork sessions that open up untapped power, Aaron combines ancient wisdom and modern science to create breakthroughs that truly stick. His Awaken the Viking program invites you to step into your inner warrior, and his immersive, initiation-style events blend ancient rituals with cutting-edge coaching techniques, all wrapped in a fun, engaging experience that helps you push through barriers and step into a new version of yourself. Aaron believes that healing doesn’t have to be a heavy, somber journey—it can be playful, joyous, and full of unexpected breakthroughs. By combining deep inner work with a sense of adventure, he helps people unlock their highest potential while having fun every step of the way. Get ready to hear how Aaron helps people smash their subconscious programs, face their deepest challenges, and come out on the other side stronger, more resilient, and ready to live life with an unshakable sense of purpose.

Episode Transcript

Speaker 1 (00:02):
Hey, good morning, and welcome to Breakthrough Walls. I'm Ken
Walls and I'm your host, and today I have the one,
the only, the inimitable Aaron James Jaeger on the show.
Do me a favor if you would and share this
out to everybody that you know. Let's hear what this

(00:23):
dude is all about. He's got some exciting things happening,
and I think he likes to help people. So stay
with us, share this out and we'll see you in
just a second and we are back. Let me bring

(01:08):
Aaron on right now. Aaron, welcome to the show. Y,
thanks so much for having me.

Speaker 2 (01:14):
That was a very cool intro video, had some of
my favorites on there, some of the greats.

Speaker 1 (01:18):
Thank you for the warm welcome, Thank you, thank you. Yeah,
I've man, it's been a crazy six years. It's been
almost exactly six years since I started this show. And honestly,
you know, I was forty nine, I think, no fifty

(01:42):
years old. Nonetheless, I was like, I was going through
some stuff and I needed a breakthrough on my own.
And I just I knew from reading Thinking, Grow Rich
and other material that if I heard an other people
tell how they got through the stuff in life then

(02:05):
I would be able to get through it myself. And
it worked out, worked out really well. So you know,
I always like to start with you telling the audience
where it all started for you. Where were you born
and raised?

Speaker 2 (02:19):
Yeah? I was born and raised in Wilmington, Delaware. So okay,
East coast, small state, yep, very very tiny spate and
in fact, I think it is one of the smallest
states in the country. Yeah, and yeah, that's where I
got started. In fact, a lot of my growing up
was DuPont Country Club. I remember hanging out there when
I was a kid, doing Easter egg hunts, learning to

(02:39):
play golf because my grandfather and it come from an
agricultural family, so that was a big part of my
experience grown up.

Speaker 1 (02:46):
Wow, so there's I mean, there's agriculture in Delaware.

Speaker 2 (02:53):
Yeah, well Delaware was founded over there, right, but then
but you know, they were more known as like gunpowder
over there and the other chemical companies. But my dad,
who met through my grandfather, we'll get to that stuff later.
He got then we moved to Fresno, California, So from
East Coast on that side all the way across the
country to to Fresno.

Speaker 1 (03:13):
Okay, so that's that's out there.

Speaker 2 (03:17):
That what's that have way more agricultural out there, right.

Speaker 1 (03:21):
Yeah, it's it's interesting that. I mean, that's a that's
that's literally like I think just about as far as
you can go from one end of the country to
the other. I mean that was a big change. Yeah,
it's pretty significant. So, so talk about when you So,

(03:44):
I guess where did you graduate from high school? Or
where'd you end up going to high school?

Speaker 2 (03:49):
So we ended up moving when I was pretty young,
five or six to Fresno and I went to Fresno State,
YESU Fresno.

Speaker 1 (03:58):
Yeah, oh wow, okay. And then from there where did you?
And uh? So did you? So you went to college
at Fresno State? I didn't. I didn't and you went
to where?

Speaker 2 (04:11):
Well, I didn't finish college. So I came from a
family of PhDs. My uncle was a PhD, my mom's brother,
my dad was a PhD, and my grandfather, Gideon D.
Hill Junior, were all PhD. So I came from a
family of finish college. Go do about go go about
that way?

Speaker 1 (04:26):
Yeah? Not.

Speaker 2 (04:27):
I went to the entrepreneurial route, and when I got
to college, I ended up joining their entrepreneurship program, which
was really powerful and really there was a new program
back then at the Business School, and that entrepreneurial you know,
mindset caught me. And when I noticed that I was
doing something like in the first few years of college,
I was like, I'm just kind of repeating high school here,

(04:48):
like I'm already have a business. I'm out there making money,
like I want to be focused on that. So yeah,
I did have a big conversation with my parents and said, no, no, no,
I'll go back one hundred percent, I'll go back.

Speaker 1 (04:56):
And I did not, right, Okay, hey he made it
further than me. I didn't even graduate high school. So
I was like, this is ridiculous. I remember asking a
teacher like, because back then we used books, now they don't.
I have a fourteen year old daughter in high school,
and I'm like, where's your books? Like they don't use them.

(05:19):
But you know, I remember asking a teacher like, Okay,
you're teaching out of this book that somebody else wrote.
Where did those thoughts that the writer of that book originate?
And the teacher couldn't answer that. So I'm like, this
is stupid. What am I doing here?

Speaker 2 (05:41):
Just very very unique.

Speaker 1 (05:43):
I couldn't. I couldn't. I just I've always been like that,
like what you know, where are you getting your information from? Like,
you know, if it's not real life experience, what's that?

Speaker 2 (05:55):
People just go You were questioning things, you were willing
to the question people wouldn't.

Speaker 1 (06:00):
Right, Yep, it's part that's right. Yeah. So so talk
about so you didn't go, you didn't finish college, what
happened after that?

Speaker 2 (06:15):
Well, if if I.

Speaker 1 (06:17):
And this is in Fresno, still right.

Speaker 2 (06:19):
Yeah, I'm still still in Fresno at this point. So
part of the reason, if if, if you don't mind,
like rewind a little bit to give you a little
bit of like a snapshot of why what got me
to that point?

Speaker 1 (06:28):
Sure?

Speaker 2 (06:29):
And my my grandfather, who I mentioned earlier is my
mom's dad, Gideon D. Hill Junior. Awesome name, right, like,
very very cool. You don't hear many days. So when
I was about nine and a half years old, I
had this burning desire for a cool stereo. It was
one of those boomboxes. I don't know if you do
you ever remember the crutch Field magazine?

Speaker 1 (06:51):
No, I'll hold it, Yes, I think I think so? Maybe, Yeah, yeah,
they used to.

Speaker 2 (06:56):
There was a big East Coast thing, I think more so.
But it's like imagine like a Sears kinalog where all
the cool products are in there. Well, I'd always loved
technology and pushing buttons and I wanted I love music,
so I wanted this really cool stereo system had a
CD player, the double deck so you could record, you know,
dub tip tapes, and the detachable speakers and all that.
So I was like, I was, I was so excited

(07:16):
for this. So if I went to my mom and
my dad, I know that I'd be put to work
doing chores and all that. But if I put a
little childhood persuasion to work, I could go see mem
and pop up. My grandparents will get me the stereo.
So I go over to the thearehouse and I bring
the magazine and I have it all highlighted and I
have all like the details, like why I want to
get it, why this one specifically? Well, I sat down

(07:38):
with my grandfather full full white hair, just sat on
one of his leather chairs, and I'm kind of presenting
him why he should buy this for me. And what
he did was he reflected in his men before he
said yes or no or anything. He reflected back to
a time two weeks previous where just I had been
outside playing, playing around in the yard. I came in
and he was working in his office. Now his office

(08:00):
has had one of those beautiful like all the walls,
Florida ceiling, mahogany, bookshelves like tons of books. Videos. He
was a huge customer of Night and Gale Conan. You
remember those days when audio programs.

Speaker 1 (08:11):
My buddy Mark Victor Hanson actually had a lot of
audio programs with them.

Speaker 2 (08:19):
Oh yeah, and I and he had My grandfather had those.
So there's all these kind of materials. Encyclopedia's all that,
And I came in. I don't know what I was
doing beforehand. I came in. I said, pop up, why
do you have all these books? Why do you have
all these And some of them are the same. And
I'm just kind of walking around while he's cleaning and
doing things. And he saw a moment, had he had
a defining moment, an idea. He went and pulled off

(08:40):
different books or audio programs and we laid them all out.
And if you can imagine in your mind's eye, a grandfather,
white haired, full of wisdom. He was like six' five
big man and this little, redheaded curious kid sitting on
a couch and a table there with all these books.
Open he spent an hour and a half to two
hours with, me which for a nine year, old that's
a pretty pretty good time to be. Focused but what

(09:01):
he did was take time to just look into my
curiosity and help me. Understand, LOOK i read books to
become more, successful better at my, job make more, money
do these, things be more, creative help create better products for,
people be a better, dad all of. This so fast
forward again to WHEN i was asking them for my
hystereo two weeks. Back he, Said, Okay i'm going to

(09:22):
make you a. Deal it's like, Eron i'm going to
buy you a stereo like that or better if you
work with me on a little. Program and he challenged
me and, SAID i dare. You he, SAID i dare
you to read an audio or read a, book listen
to one of the audio TAPES i give, you or
watch one of the videos out of my library THAT
i give. You and if you do that for thirty

(09:43):
to forty five minutes a, day and then write down
just two paragraphs about what you learned that day at
the end of the, week we will sit there and
talk about what you learned and reflect on. It and
in my head ALL i heard was, yes, right, right
but you're going to do it for a, year, Right
SO i don't have a concept of time at that, age,

(10:05):
right BUT i just heard. Yes so we shook hands
and that was the day that started my self development
journey behind the scenes beside, school besides, sports besides, Friends
like my thirty to forty five minutes was my daily
dedication to. MYSELF i mean we're talking the early early.
BOOKS i don't know if you ever heard of The
Idare You book By William, danforth The Earliest psychology Of

(10:26):
winning By Dennis, Whitey Tony robbins Book Napoleon, hill like
all of these unique, books like he would he would
give me as a mentor to start. Reading, now DID
i necessarily understand EVERYTHING i was? Reading, No it's okay
because it was going in my unconscious, mind. Right it
was just the exposure to the absorption of. That and
my mom and dad were really. Great like there are
some days THAT i wanted to do a play or

(10:47):
go do something, else like did you do your thirty minutes? Today, like, No,
Okay i'll go do. It so they were good about,
discipline BUT i, genuinely genuinely enjoyed this process BECAUSE i
knew that every TIME i did, IT i was getting
close to my burning tow that stereo. Yep and so
that's what my grandfather gave. Me what a what a
beautiful gift that he did for, Me and so that
took me on a self development journey to become an

(11:09):
entrepreneur earlier and start my own businesses and start failing
and start learning and start doing all that early. On
that's why leaving that's why college just, didn't, like didn't
make sense to. Me it didn't. RIGHT i was already
doing things that my friends most people just weren't doing
and earning money at an earlier. Age it's, like, WELL
i want to, GO i want to go do this
more BECAUSE i feel Like i'm really. Accomplishing SO i

(11:31):
just wanted to share that.

Speaker 1 (11:31):
Story that's you know, what that's an awesome, story and
it's it's a much better story than mine BECAUSE i
got into sales pretty soon after he AFTER i left
high school in my senior year and REALIZED i had
no freaking clue WHAT i was doing and that's that's

(11:52):
what it. Was the it was the the the pain
that made me, go oh. Gosh and then somebody recommended
A Zig ziggler. Book and what's crazy Is i'm now
friends with all Of zig's. Kids they live here In.
Dallas i'm you, Know i've Had Brian tracy who changed my.

(12:12):
Life he was on the show like it's just. Insane
so my wife's on here. Watching she, says how was
the stereo?

Speaker 2 (12:22):
Nice? Yeah, YEAH i did to finish the, Story thank, You.
Joe the steria was. GREAT i got the stereo THAT i,
wanted AND i was so happy when it arrived that.
Day AND i remember waiting every single day for that.
Package you, know back then they didn't have like the full,
tracking you just.

Speaker 1 (12:36):
That right pray that he got.

Speaker 2 (12:39):
THERE i was so. EXCITED i kept it pristinely clean
all the. Time it got to enjoy. It it was
just made the journey of of WHAT i did that
much more. Worthy and the stereo was. Awesome SO i
had that for a, long long long time and used.
It so it was A jbc A jvs here remember,
That so thank you for. That BUT i hit, it
BUT i got, it and and THEN i didn't. Stop

(13:01):
so when you here's the nostalgic part is that when
you introduced the, show you're seeing all these people's. NAMES
i was a kid AND i WAS i was listening
To Brian. TRACY i was listening to all these people
on there and learning at that. Time so they changed
my life. Too and my grandfather was that catalyst to
doing that which any grandparent or parent can.

Speaker 1 (13:21):
Do what a wise grandfather you, HAD i. DID i, mean,
seriously that's that's a gift that look ninety nine point
of the world doesn't. Receive and that's sad, actually And.

Speaker 2 (13:38):
I'm so, blessed so blessed are And i've the MORE
i share this. Story in, Fact I'm i'm it's going
to be coming out in a book THAT i Am i'm.
Writing i've Helped before my grandfather passed ten years, AGO
i interviewed my grandfather AND i literally just an interview
AND i called it smart smart grandparenting lessons from pop.

(13:59):
Up AND i interviewed my grandfather before he passed SO
i could learn from from his beginning, stages the early
days of his newspaper, route you, know the early days
of him saving. Money he came from. Nothing he worked
his butt off to get where he is AND i
learned all that and THEN i just downloaded his brain
into a. Program and in, fact i'm going to release.
It it's on A cd, actually But i'm going TO

(14:20):
mp three it and put into a podcast for. People
and it was me at twenty some years, OLD i
think nineteen years old interviewing my. Grandfather something that would
be more than, that but it was just a beautiful.
Process So i'm really thankful for, that AND i think
everybody can learn from. That it's about The japanese concept of, kaizen,
right just a little getting a little bit better every single,

(14:41):
day like just taking that time out of your time to,
read to, meditate do. Y meditation is all, good but
it was also like making sure that we're putting putting
good input into our. Gardens our minds are beautiful, gardens
and if we don't tend, them if we don't look
at what's going in and protect ourselves from the, weeds
from the the, animals the insects and things that can

(15:02):
go into our, mind then we can we can really
hurt our. Garden so that that taught me early on
how important is what we do and how we.

Speaker 1 (15:08):
Think that's so. Awesome, dude so so and AND i totally.
AGREE i mean we we do very. Similar you. Know
things is when it comes to that, stuff AND i
think that that's funny you're drinking out of that. Cup
my Buddy jeffrey get Him er actually wrote a book
Called Get Ship. DONE i heard.

Speaker 2 (15:28):
It this is. Hope it is not too offensive to some.

Speaker 1 (15:31):
People oh, gosh if they're, offended they can. LEAVE i.
DON'T i don't get a ship about.

Speaker 2 (15:36):
That this was from that vitamin startup vitamins company where
they just had the most like raunchy but like corporate
or not corporate entrepreneurial.

Speaker 1 (15:44):
POSTERS i love.

Speaker 2 (15:45):
That you have to GET i have the poster.

Speaker 1 (15:47):
TOO i love. It, unwoke, unwoke so so so with
so with your your, journey because we, did we backed,
up but you you were In, fresno you went To Fresno.
State you became a, loser college drop.

Speaker 2 (16:05):
Out AFTER i won the entrepreneur AFTER i won The
Business plane writing, CONTEST i. DID i literally have the
gold medal right over.

Speaker 1 (16:17):
Here, dude hold, on is it? Snowing?

Speaker 2 (16:19):
Yeah that? Beautiful this is not an. Effect it's literally snowing.

Speaker 1 (16:24):
He's In Salt lake, Downtown Salt Lake, city and it's freaking, snowing.

Speaker 2 (16:31):
Beautiful sunny days and all of a, sudden this is
like one of the big.

Speaker 1 (16:34):
STORMS i, know it's crazy tomorrow because, yeah right, right that's.
Awesome that's a.

Speaker 2 (16:41):
Nice little effect right.

Speaker 1 (16:42):
There i've got a lot of friends In Salt. Lake so,
so so you you drop out of, college where where
did things go from? There here you are and, look
here's the bottom. LINE i think if you're an, entrepreneur
you're not going to make it working for somebody, else,

(17:03):
probably and you're probably anti, establishment you're probably anti, college
you're probably anti all the things that that entrepreneurs were bred.
Differently we're just, different and you, know it's not a bad.
Thing it's.

Speaker 2 (17:21):
Not AND i would say at that time becoming an,
entrepreneur young, entrepreneur there wasn't a lot of support back.
Then there was a one MAGAZINE i, remember oh what
was the name that it was just Into biz or.
Something it was like something for young. Entrepreneurs it was so.
Different it wasn't quite all the way, accepted especially from
my family who was all, like you, know you're going

(17:41):
to finish, college so WHAT i was doing was like
going From okay one the business plan writing. CONTEST i
had already had a. BUSINESS i was ALREADY i was in.
TECHNOLOGY i Had Impact tech. Computers SO i was running
computer business WHILE i was in high school and then
also into, college building computer systems from, scratch going and training,
people teaching, people troubleshooting all. That and it was making
sevenly to eighty bucks an hour plus whatever i'd sell

(18:04):
on the parts and. That so SO i expanded. THAT
i kept doing going down that route and keep my my,
my my studies. Up but but then it was it
was a big butt is like BUT i really want
to dive in, deeper and all this time is going over.
Here SO i basically decided to, say, Hey i'm going
to expand more into not just hardware Like Michael. DELL

(18:26):
i wanted to be the Next Michael dell kind of.
THING i went into. SOFTWARE i went into web design
and that kind of web the web world as like
as that was starting to become a thing before e
commerce was really a. Thing there was like people need,
websites and there was a huge upsurge in web. Studios
SO i and moved into like, OKAY i learned, coding
AND i taught myself CODING c plus plus visual basic

(18:49):
all THAT. Html but THEN i had this, REALIZATION i
as much AS i love, coding computers and, TECHNOLOGY i
love the people aspect of business more THAN i do
behind a computer. Screen so what it allowed me to
do is like understand the technical, side but then also
be able to communicate to people in human, speak not nerves,
speak to bridge the. Gap and so that's WHAT i

(19:10):
got really good at was, sales, yes marketing, myself but
also just like relaying and helping companies communicate what they
really need to the Techis and then you, know that's
that's WHEN i started, Realizing, Okay i'm more like an
in between type person here than the actual like computer.
Guy that makes.

Speaker 1 (19:28):
Sense, dude we have so much you don't even know.
THIS i built my first website in nineteen ninety. FOUR
i own a web development company and marketing. Company like that's.
Crazy i've been doing it for thirty. Years over thirty,
years it's. Crazy so we have a lot in. Common so,
so and was this all In? Fresno by the, like

(19:49):
did were you still In? Fresno? Okay, YEAH i didn't
move TO i was like twenty one To Long. Beach,
Okay Long, beach Col, okay that's a pretty good distance From.
FRESNO i think right now it's eight eight nine hours From.

Speaker 2 (20:05):
Fresno was because it was Fresleenty Central. Valley so going
down south it was like what three three, drive, oh
go Through bakersfield and had maybe four hours. Depending why
AM i?

Speaker 1 (20:18):
THINKING i Thought fresno was way further up than.

Speaker 2 (20:21):
That, no right in the, middle like right Word, california you.

Speaker 1 (20:24):
Know, okay in Central. Valley, Okay, Okay so so you.
Moved why did you move To Long? BEACH i, mean
other than it's beautiful and you're twenty one and twenty.

Speaker 2 (20:35):
One let's. See dating was interesting WHEN i was In.
Fresno that wasn't much going, on AND i also didn't
really relate with women my, age SO i tended to date.
Up but then my, friends Like, corey some of my best,
friends we all played volleyball and soccer. Together they some
got scholarships To Long, Beach. California Long beach like the volleyball,

(20:56):
program and SO i went down there one time to visit,
them AND i was, Like, OH i really like, THIS
i CAN i can move the business down. HERE i
can move the web design stuff down. Here and so
in that, process like going down there's like beautiful, women Beautiful.
Beach i'm, like, OKAY i can get out Of preson for.
Sure AND i needed that that new. Challenge AS i

(21:17):
got down, there what interestingly happened, was you, know as
you put yourself in new, environments new, situations new, people
those ideas get. Sparked AND i got To Long beach
AND i was looking around BECAUSE i wasn't in. College
they were connected to the whole college. WORLD i. WASN'T
i got to party with, them hang out with, them
do all. That But i'm like running business during the
day right hanging out with in the. Night we're all.

(21:37):
Roommates and SO i was, like, well iRED to? Go
where DO i find what to go? Do so ALL
i saw was. NEWSPAPERS i was, like there's no magazine,
here and so, boom new. Idea i'm just going to
Start Long beach. Magazine SO i GOT i figured by this,
time i'd also published my first, book or a couple
of books WHEN i Was WHEN i was even, younger

(21:59):
my grandfather AND I i wrote a couple of books.
Together and THEN i wrote a book based on The matrix.
Movies SO i had BEEN i had published books self.
PUBLISHED i learned From Dan pointer the early, days LIKE
i learned how you don't have to go to the,
big the, big the big book, companies you can go
self publish at that, time and SO i had learned
to do, that AND i, thought, well IF i did a,

(22:20):
book how. Hard it's a, magazine same kind of, thing binding,
Pepper let's just Do it's just bigger. Paper SO i
Started Lumach magazine, officially and that's WHERE i then switched. From,
YEAH i kind of had the web stuff going a little,
bit but then Built Lumbach magazine because of the need
and the necessity and just because like it's a beautiful
city that was on the. RISE a lot of things
were going on. There it had been hurt badly in

(22:42):
the real estate market once During World war two when
they shut down the there was a huge, beach, beautiful great.
Surf then they put in the breakwater for the war
to have a lot of ships hanging there for the
ports all that. Stuff so it stopped the. Breakwater so
you don't have big waves there because they have the
massive poor and, uh with that being. Done then it

(23:03):
just kind of crashed Because Long beach was like the New.
Port it was like a really really high, area but
it was back on the. Rise so my magazine gave
it a polished, look so we kind of upgraded from
the newspapers to That Long Beach magazine was a, beautiful full,
color glossy. Magazine we had millions of readers in that
area and was the number one publication there for a.

(23:24):
While and it was so fun BECAUSE i was, YOUNG
i was in my. TWENTIES i became like the unofficial
mayor Of Long beach and just got to just be
me that that's where the people aspect came as LIKE
i love being meeting all the people becoming having them become,
advertisers throwing, parties doing advertiser special special, events and really

(23:45):
helping businesses. Thrive so that was a lot of. Fun
and then bring the web design part into, that making
sure that we could people could read it online and
have a digital sub subscription and stuff like. That so
it was. Cool how how the all my technology skills
then transition and into the next Business.

Speaker 1 (24:02):
That is pretty. Cool so you and you were still,
young right like mid, twenties MAYBE.

Speaker 2 (24:09):
I Started Lumbach magazine WHEN i was twenty.

Speaker 1 (24:11):
Two, yeah that's, crazy.

Speaker 2 (24:13):
Dude but then pretty quickly AFTER i moved To Long,
BEACH i was, like this is a great. Opportunity nobody's
doing a magazine. Here there hadn't been in a magazine
there since nineteen EIGHTY i think. Seven, wow just nobody
had done. It SO i did.

Speaker 1 (24:26):
It, wow that's, incredible. Dude so and how long did
you do?

Speaker 2 (24:32):
That TILL i was twenty? Six so five, years five
or six, years twenty, six twenty seven around.

Speaker 1 (24:38):
There yeah, Wow so, okay what? Happened did you sell?
It did the magazine industry kind of take a? DOT i,
mean it's kind of taken a dive.

Speaker 2 (24:49):
Now but this was one of those experiences that was
one of the best of my life and one of
the hardest and biggest lessons as an. Entrepreneur at some,
POINT i don't won't mention any. NAMES i had investors
that came in and AND i mean it was business was,
good and at the same, time it was also hard
the publishing. Business paper prices going, up it was a

(25:12):
little more, difficult and it wasn't quite to where we
could we could replace it with digital viewers just just
wasn't at that, point And lomba sometimes was Like Belmont
shore areas had high rent and some of the really
nice establishmentsages didn't last very, long So i'd lose. Advertisers
so there was a struggle to a point where then
a family that loved the magazine invested in, me brought

(25:33):
in ANOTHER, ceo took, it took it to a whole another,
level WHICH i was so appreciative. Of AND i never
received capital, before. DIDN'T i kind of gave away too,
much too much control and all of, that AND i
had some of the biggest. Lessons. MAN i got to
a point WHERE i was probably the unhealthiest in my
life BECAUSE i was working my ass, off not taking
care of, myself no self care, practice you. KNOW i

(25:57):
remember reading the Four hour Work week this When Tim,
ferriss this book came, out AND i was, like, MAN
i am not, happy AND i was not in the
right position within the. COMPANY i got kind of moved
over with the larger, company AND i, say it did
not go. Well we were supposed to sell. IT i
was supposed to sell it all the, way BUT i
ended up getting kicked out of my own. COMPANY i

(26:19):
ended up really getting booted out by my investors and all.
That and you, know looking, back there are things THAT
i could have done, better would have done, different all,
that but it's there's no such thing as real. Failure
it's just a spectrum of. Success it was like a
lot of learnings and it was a hard time for
me to have that kind of experience and having been

(26:41):
like so popular around the, city having helped so many
other companies and all, that for that for me to
go from, That i'm it Was aja of the magazine,
guy and that ended up kind of crashing and burning for.
Me but like we we get to have these dips
that really mold. Us THEN i got. Healthy THEN i was,
like you know, What i've been in Law beach for,
while it was another opportunity for me to then step

(27:04):
up and go to a new. Location and then one
of my dear, Friends Jason, dorsey who's one of the
best SPEAKERS i, know incredible. Guy we had been friends
SINCE i was since he was, eighteen SO i was
like sixteen or. Fifteen he, Said, bro you got to
come To, Austin. Texas you're gonna Love. Austin there's beautiful,
women there's there's this the river right next to the.

(27:25):
City he was sending me pictures all the, time and
it was just so so, much so much of my
soul was, Like, YEAH i need to get out of.
HERE i need to Leave Long. Beach my time has been.
HERE i did my. THING i was able to connect
with a lot of great, people, so you, know And
i'm glossing over a lot of the lessons because there's

(27:45):
some stories there that just really broke me down in
a lot of. Ways but, then you, know that's how
we break, through is to break down.

Speaker 1 (27:53):
First it's true one, thousand hitting some sort of a
bottom like and and and you, KNOW i think also
BECAUSE i was doing millions in my in my mid,
twenties and AND I i HAD i, MEAN i THOUGHT
i Was elvis for a, while the WAY i, partied

(28:15):
and and and you, KNOW i you, know of course
lost everything and eventually and and it creates a tremendous
amount of, HUMILITY i, think just and. Gratitude and what
it also, creates, Though, AARON i, think is it creates

(28:38):
it creates fortitude because you realize that once you've once
you've had it, all then you lose it all and
you rebuild it all. Again like it's like That's i'm
not A I'm i'm not afraid of. RISK i Have,
yeah And i'm sure you can relate to.

Speaker 2 (28:56):
That that's a great. Word i'm glad you said. THAT
i got in my head was talking resilience fortitude as,
well because like you're literally building. Yourself it's all energy
and it's all double again once you've done it that.
Far it's like pushing that edge and then you've pushed
that edge, before meaning just like as they, say like
it's like riding a, bicycle you pick it up again
if you haven't done it for a long. Time it's

(29:17):
the same sort of a. Thing and in that it
builds character and it also requires And i'll just speak
from the masculine, side it builds a new code of
ethics and new code of honor and a new core value.
SET i think that's what's important is whenever we have
a big change in, life change in, job, change in,

(29:37):
relationship deaths and family stuff like, that it causes a
time for us to really, reflect to go inward, deeper
and then to look at our course st of. Values
what is important to us ABOUT, x like, spirituality, finance, business, family,
relationships all those, things and those kind of times to

(30:00):
that as we get a little bit into the external
world too, much it's kind of like our inner cell
or higher self calling us said, hey go, inside let's,
reset let's, rebuild and you get to level up in that,
way and so it's it can be. Painful entrepreneurs definitely
have a higher threshold of pain, emotional, mental, physical all
of that than most. People and one of my, Favorites

(30:23):
Ted nicholas said it really, well and this is at a.
Seminar do you Remember Ted, nicholas the direct response.

Speaker 1 (30:28):
Guy, NO i don't even Think i've heard of. It
it was.

Speaker 2 (30:33):
Terrible he started the Company, corporation The, dela The, careers
The Delaware, companies all that. Incredible to his millionaire maker,
SEMINAR i was sixteen years. Old my grandfather was the.
Youngest my grandfather Pop up was the. Oldest and he just,
said entrepreneurs are the unsung heroes of the. World, yeah
AND i love. That i've always remembered, that like the
unsung heroes of the, world they make stuff, happen they

(30:54):
get it, done they go, create they go make it
manifest in this. WORLD i think that's such a really
cool asp of the.

Speaker 1 (31:01):
JOURNEY i recently was listening to somebody complain about having
worked overtime and put in fifty, hours AND i, THOUGHT
i can remember having a part time job like, That
like what fifty? Hours like THAT'S i do that in

(31:24):
two days? Almost you. Know it's like so, So and
that's the part about being an. ENTREPRENEUR i think, that you,
know there's a lot of people out, there a lot
of fake stuff out there On instagram and social. Media you,
know where you can go spend five grand and rent

(31:45):
a jet that will never leave the, hangar but you
can rent the jet to go in and take pictures
for an. Hour and it's, like, dude why and people do.
It it's, Crazy, like you, KNOW i have friends that
actually have, jets you, know, so BUT i don't have one,
yet BUT i THINK i will. Someday but you, know,

(32:06):
LOOK i think that everything you're talking, about you ended
up In. Austin and what did you do In?

Speaker 2 (32:15):
Austin what we're, yeah.

Speaker 1 (32:19):
Because you moved from you, left you Left Long beach
right after the multiple pictures from your buddy and all.

Speaker 2 (32:26):
That, yep. Yep so SO i went to To Austin,
texas AND i met a good buddy of, Mine, josh
and we started a golf, company a supplement, Company so
went right into like building supplements for for, golfers marketing
and using. That we ended up selling it TO uh to,
somebody being a part of learning so much from, him

(32:48):
direct response, marketing building a, team power of the power
of copy and sales, copy and the importance of like
split testing and optimization and tracking your data and lurk
looking at every single bit you can do to convert.
Things and this is all on the, web, Right we're
selling over the. Internet did a little bit of like
in person stuff for the golf courses In. Austin BUT
i had another new level up from another mentor and

(33:09):
friend in my life and so again taking technology and
web and then building that into a e commerce. Brand
SO i did, that and then after, that after having
learned the ability to build funnels and look at the
marketing branding FROM i had the image based marketing background
from the, magazine then direct response and adding those two

(33:29):
together to HELP i then started my own. Agency SO
i Started Yeger Media, group which was helping build out
funnels and take gurus like, authors speakers that kind of
thing and helping them take their ideas and create products
out of, them but also build the full funnel that
would receive the traffic and get conversions from opt ins

(33:50):
to buying the whatever price, right the whole funnel. Thing
AND i got really good at it from learning With
josh and taking all my other marketing. Skills SO i
build an agency and then worked with some, incredible incredible,
people worked With Gary keller And Jay, poppason worked With Jamie,
wheel worked with some incredible authors and, speakers and learned
so much from them in the, process but then helped

(34:10):
just helping other people make money with their. Products and
SO i loved that idea of it's all self development
stuff my grandfather you, know introduced me to. Earlier it's, like, okay,
well how do we think about this in a way
and how do we deliver? It because you can hate
take a, book you can read a, book or you
can take the same content in the, book put into
a video course and sell it for ten x and
have it be something that really converts for. People so

(34:32):
this is early days of courses and live events and
things like. That SO i had Built Yeager Media. Group
then for the next number of. Years then met who
became my wife at that, time and that that she
started working with. Me she was great with, data great with,
numbers great with, finance BRILLIANT ceo, mind and she added
a level of detail for me THAT i just wasn't
on an, entrepreneur the visionary pulling this stuff. Together ninety

(34:54):
percent is good, enough let's, go let's. Go she helped
bring amazing structure and amazing detailed thinking THAT i did
not have and and frankly helped me so much more with.
MONEY i was so much better with money with. Her
she was incredible with numbers and saw PATTERNS i just.
Didn't and so we then not only fell in, love
but we also then built a different business kind of

(35:16):
spun it. Out so we noticed that we could be
making people. Money and even if we hit her, numbers
they were, like, yeah we really wanted to make. More it's,
like but we hit our, numbers you. Know and it
kind of got to a point where it was, like,
well we're not really making people, Happy we're just making
them more. Money, yeah we're making money as. Well we're doing,
well but it's, like, okay what else can we?

Speaker 1 (35:34):
Do?

Speaker 2 (35:34):
Well what we did differently was we were data driven,
marketers so we were tracking everything and we could tell
them more about their business than they could even tell
about their. Business and so once we showed them how
we were doing all this, data they're, like, well can
you do that for my? Shipping can you do that
for my you, know my? Finances? Here can you like
show me these better? Dashboards and that birthed a new.
Business so we spun the profits from The Yagur Media

(35:57):
group Into Practice Data, group which is Called Practice, metrics
and we built a data basically a bolt on to
e commerce and digital market digital product companies bring collecting
all their, data making sure we get the data, correct
and then building it into dashboards so that the entrepreneurs
can make better, decisions so their marketing team can make better.

(36:19):
Decisions so it completely went into like marketing agency to data.
Agency in the early days when big data was like really,
expensive we went with like a platform Called. Domo we
went for the top like we went enterprise level, software
but then making it more available for small and medium sized.
Businesses and so she AND i built that for a
number of years or seven eight years after that In.

Speaker 1 (36:40):
Austin, wow In, Austin, Yeah, okay.

Speaker 2 (36:44):
Was there for all for eleven.

Speaker 1 (36:45):
Years so you're In Salt Lake city, Now so where
did things?

Speaker 2 (36:55):
Go it was the Un it's amazing how the universe
kind of does. Things so we were literally traveling speaking
on data stuff In. Florida, MARCH i remember because my
birthday Is march, sixteenth, fifteenth twenty, twenty was when LIKE
covid was like, hitting like everything's like shut. Down so
we were traveling and we only had two suitcases with,

(37:16):
us so we're, like do we need to get. Home
we need to get let's get. Back we don't want
to get stuck. Here, Yeah and we flew back really.
Quickly but instead of, yeah we know that's, right we
flew To. Utah so my former partner was From utah
and she's, like, look if there's zombies coming and stuff like,
that we want to be in the mountains and be
able to see him. Coming and The mormons are great,

(37:37):
preppers like it's a safer place for us to be
there with their family and. Everything and that's where Like
utah kind of got put on the. Map she never
thought she'd go back. THERE i never thought Of, utah
al THOUGH i passed through it and it was. Beautiful
we were there for that whole summer and then ended
up building a house up on the mountain because they're,
like this place is, beautiful we love the people, here

(37:58):
and there have been be people there that knew for
six years in the, community so from the marketing. Days
so it was like this perfect world of like things that.
Happened and then DURING covid there was a whole Like
Black Lives, matter and then there was like riots and.
Stuff literally the day we were, leaving there were cars
on fire and stuff down the street In austin like
there were in other. Cities it was kind of like

(38:18):
one of those things from the, universe like, yep this
is this is the this sign that you're doing the right.
Thing so we ended up.

Speaker 1 (38:24):
Building you DIDN'T i guarantee you didn't see that In
Salt Lake. City.

Speaker 2 (38:29):
No we got here and it was it was it
was nice. Warrim actually we were In Happy, valley so uh,
yeah we didn't have the house. Yet we just said
we're we're. Moving we have some friends to stay with
and going to do. That so spent most OF covid
ALL covid.

Speaker 1 (38:43):
Here and IT'S i, mean it's absolutely an Amazing Tyler
tyler stopped, that, dude he's a friend of. Mine they
don't do that, Anymore. Tyler, so AND i have a
lot of friends in The Led, church actually a lot of.
Friends they're really, honestly they're really really good. People you,

(39:06):
know you live amongst a lot of. THEM i mean
it's ninety percent of the POPULATION i think or. Something
it's way up.

Speaker 2 (39:13):
There not now it's changed up of, It like there's
a lot of Non mormons coming, in a lot of, like.

Speaker 1 (39:19):
Yeah i've heard. That so so so you ended up
in back you ended up In? Utah and and did
you take the company with? You is? That?

Speaker 2 (39:30):
Oh? Yeah it was all remote we always, Okay so
that one thing we did is we traveled to thirty nine.
Countries we built built the business remote specifically because we
like wanted to, adventures wanted to. Travel that was a
big part of it to build everything. Remote, now we
did end up having some satellite offices like AT We
works and things like. That for we had a lot
of people grouping up In, Lehigh, utah which is right Near,

(39:53):
domo which is An american. Fort because of like data
there was a lot of data engineers. Here So utah
just kept being put on the, map mainly because of
the platform we chose to work with and all. That
so it was already on the, map but like it
just turned out to be a smart place to. Go
so we brought the business with. Us continue to build it,
here continue to grow it, here and grow in community.
Here and it was Up we weren't living In Salt.

(40:13):
Lake we're actually up in eden beautiful spot Near Powder,
mountain WHICH i think you told me you've been, to
didn't we talk?

Speaker 1 (40:19):
About oh, yeah i've been All i've been. That, yeah
it's so, Beautiful, oh so.

Speaker 2 (40:23):
Beautiful it is my favorite place to ski and. Snowboard,
beautiful beautiful. Mountain they don't create the snow. There it's
all just like, fluffy Beautiful utah. Snow so we're very
very lucky to live up. There and it's a very
very separate From Salt. Lake, right it's about a fifty
minute drive From Salt, lake but so worth it and so.

Speaker 1 (40:40):
Beautiful, Yeah LIKE i, said my Buddy Doug, wing his
father's the founder and creator Of Little Giant, ladders and
they're IN i don't, Know. Springvale maybe my wife's on.
Here she'll, she'll she'll tell me because we went out.
There we own a publishing company and so we helped

(41:03):
him with his first, book and and so we went
out there and did a big book event at The
Springville Public. Library it was really really, cool so, nice so,
beautiful so, beautiful really. Beautiful we're, very very. Blessed. Yeah
before we moved To, dallas we actually considered moving To Salt,
lake well Not Salt, lake but that. Area. Yeah, yeah it's.

Speaker 2 (41:26):
BECOMING i mean now we've got The olympics coming here
in nine years, too so there's gonna be a lot
of amazing. Developments it's just the city's getting even even.
Cooler AND i LOVE i have a big place in
my heart For. AUSTIN i Love. Austin and this is
just the new, chapter, right new new parking. CHAPTER a
lot of great opportunity.

Speaker 1 (41:42):
Here. Yeah so do you still have the the data? Company?

Speaker 2 (41:49):
No, No and in fact this is where about three years.

Speaker 1 (41:52):
AGO.

Speaker 2 (41:54):
I had A i had a what do you call?
It springville? Nice, YEAH i had a change of heart
in a big. Way although we were successful what we were,
doing it was a lot of hard. Work the agent's
kind of agency kind of model can be really tough
and partner being an INCREDIBLE ceo and very very good at.

(42:15):
That we built a team of thirty four maybe maybe
closer to, forty and then IN covid they were running
it and all, that and we kept all of our.
Employees we kept all of our team. Members we didn't
let anybody. Go we're just, like we're gonna we're gonna
hammer through this and e commerce should go, up and
it didn't quite go up right in the, beginning and
people just did not want to pay. IT i, mean
we were not a cheap. Service it was a monthly

(42:37):
plus data plus hourly services like a data as a service.
Company and, unfortunately our, company our, team somehow we lost
like six hundred, thousand seven hundred thousand. Dollars this is
our fault with the, company with the team was running the,
company and we really trusted, that and we had a
lot of damage control to, do and we had a

(42:58):
lot of money going out and not as much coming.
In people were not wanting to pay their. Bills it's
like there's a lot of, fear, right it's time of.
Fear and, yeah there's a lot of lessons in and of,
that but that's not really What i'm going to go. With,
this but like we, had we had built it to
a certain, point then we scaled it back down to
be more, boutique less, employees more. Leverage BUT i was not, happy,
MAN i was AND i wasn't showing up. GREAT i

(43:19):
wasn't shown up great for my. PARTNER i wasn't shown
up great for my. CLIENTS i wasn't showing up great
in my. Role it was A it was a hard
time for me because something was not. Right data was
her thing. MORE i love. DATA i love learning how
to make decisions from data and go do that and
combining data with your inner. INTUITION i was created even

(43:40):
stronger right, right not just on the, data but, like
how are you feeling about? This what's what? Is what
is the self knowing decision to go make? Here And
i've learned a lot from. That AND i was just
being called to one THING i didn't mention is off.
On in between, COMPANIES i was always. Coaching SO i
got my FIRST i GOT nlp, trained my FIRST lp
CERTIFICATION i was, eighteen my first hypnotherapy certification WHEN i was,

(44:03):
nineteen my coaching certificate around that same. Time So i've
always been a coach and somebody was great at holding
space and for. People so in between, BUSINESSES i would
always have a coaching. Practice AND i just got called
to a good mentor of, mine one of my one
of my best, friends and an amazing, Hypnotherapist Elliott. Rowe
he reinspired. Me he's, like, dude you're not happy in your.

(44:24):
Company just get freaking, out, Man just go be a,
Coach go get into hypnotherapy, again get a new certifications
like reignite. This and he reinspired. Me he was a
big piece of, this and luckily my my my partner
in the. Company she she took things. Over she did
a great job of like we kind of transition WHERE
i would kind of part, time you, know move move

(44:45):
out of. That AND i was really supported by all
people to go step into my dharma to be, Like,
okay why HAVE i been avoid why Been Why why
WAS i THINKING i couldn't just go do this as
my my my. Thing and part of it was an
unworthiness thread of programming that, OH i need to go
make a bunch of money first and be this jet,

(45:06):
flying you, know like be this a successful, entrepreneur and
THEN i can really really coach. People it's, like where
did that story come from, well that was my own,
story that was my own disbelief and, self my untrusting of.
Self some of the stuff That i'd gone through The
Long beach magazine hurt me AND i hadn't healed that,
Yet and so as a coach then it was, Like,
Okay i'm going to do even deeper work Because i'd

(45:27):
always done the, work BUT i was, Like i'm going
to go on a very very different frame in my
masculine to step into a better version of, myself not
just an, entrepreneur but just as HOW i show. Up
and so it became a journey of self discovery but
as well as like reopening my practice and this is
this is over three years ago, now and it made
me the HAPPIEST i could. BE i was showing up

(45:48):
on calls and some people couldn't believe. It Like i'd
be on calls and people would be weeping and, crying
which to me is. Good that's Like i'm excited AND
i get off of five or six hours of calls
and like have so much energy where other people are
like they would be for can drained if they did.
That but for, me that human, connection that container of,
love joy and even. Trauma LIKE i love getting in

(46:08):
the trenches with people and, saying let's do. This we
got this like band of, Brothers Like i'm in the
foxhole with. You we're gonna go shine the light on
the shadows and going to love the shadow, work and
we're gonna get in here and we're gonna unwind and
reprogram the unconscious, mind which is STUFF i learned about
WHEN i was, younger but didn't REALLY i did it
in my, coaching BUT i got really really deep into
it the lasting four to six years and learning more

(46:29):
about the unconscious mind and how we can use tools like,
hypnotherapy like deep breath, work like unique experiences and getting
people off of these things and getting more into nature
and getting back in touch with our primal. Selves and
and that's also when LIKE i started really studying more ancient,
wisdom and, man you know, this there's so much can

(46:51):
you can. Buy best sellers people can put out content
to be, there get a book out there to be the,
best but business business card they can, have build their,
funnel a lot of marketing, stuff but it's really difficult
sometimes to find the, authentic genuine. Messages and there's been
a lot of stuff recasted over the. Years SO i, thought,
well how do we probably go back to the. Basics
let's go back to the primal, Ways let's go back

(47:12):
to some of the lessons and the ancient things that are,
timeless and let's go reconnect with those in a deep.
Way and that's, where LIKE i wanted to combine group
and individual coaching with unique breath, work, hypnotherapy and extremely
epic experiences to go to go do the deep, work
which can be hard and angry and crying and weeping and,

(47:35):
tough but then wrap it in a in a barrier
of fun of.

Speaker 1 (47:40):
Plays there's a great question From, tyler.

Speaker 2 (47:44):
How much does your program involve cognitive behavioral? Therapy? OH
i think a. Lot like that's a great. Question my
background comes from deeper in thing and thank, You. TYLER
i appreciate. That It's it's wove into EVERYTHING i, DO i,
think AND i come from a place of helping people

(48:07):
feel safe first right no matter where they're at right.
Now BECAUSE i do work with a lot of high,
performers like as a, Coach i'm a high performance and a,
hypnotherapist so and it really customized to my one on
one clients as opposed to like the group coaching. Stuff
we're doing more themed based, stuff But i'm very very
specific in helping people rewire their cognitive behavior how they're.
Mapped but we're going back to the. Basics we're looking

(48:29):
using emotions to tap into the memories to really help
get us to the root cause of what was going
on for. Them and as we get to the root,
cause there's a lot of different modalities THAT i use
and different Things i've been trained, In so it's not
just one. Thing it's, like based on the person and
based on how they're showing up and what their experience,
is how do we navigate their brain and their emotional

(48:51):
association or disassociation and then rewire. That so that's WHAT
i get really good, at AND i just call it
rewiring because we literally can rewire anything in our, life
especially as. Entrepreneurs we there's a business is a, relationship
and the relationships are the greatest mirror that we get.
Faced so that's why miss what's going wrong in the.
Business it's not the business or the, employees it's generally

(49:12):
what's going on in our inner. World how are we
cognitively thinking and behaving and what are those automatic things
from our. Childhood is the inner child here is sitting
as THE ceo sometimes.

Speaker 1 (49:23):
Most of the, time most of the, time, right a
little kids in. Suits, yeah it's. True and And i've you,
Know i've said that and Again I've i've studied this
stuff With Tony robbins And Deepak chopra and Doctor Wayne,
dyer some of the absolute. Greats and you, KNOW i

(49:45):
was ON i had, YESTERDAY i had a guest on
that the guy is phenomenal and they've developed a patented
technology using using sound that see that you can't even,
hear just sound waves that they they literally help rewire
the neuropathways in the. Brain And Tony robbins as a

(50:09):
partner in, it and with this guy that was on
my show, yesterday and it's phenomenal technology AND i use it.
Now and so you, KNOW i see all of these
things that you, know and this is to open up
a little bit of conversation about this with. You but you,
know WITH, ai everybody's not. Everybody there's a lot of

(50:32):
people that are, like, HEY i is going to take.
OVER i don't. KNOW i don't. THINK i don't think
that it's going to get that. EXTREME i THINK ai
is doing a lot of great things for us, too
and one of the things that it's doing is helping
develop new neuro pathway. TECHNOLOGY i guess helping us reprogram

(50:55):
exactly what you're. SAYING i say that all the, time
like It's Doc joe despends. It i'm sure you've Studied Doctor,
joe you know he talks about that that we're walking
around telling ourselves the same stories over and over and
over every single. Day it's the same thoughts we're, having
and and people don't ever stop and interrupt.

Speaker 2 (51:16):
That until the pain gets too, much until the gets
who don't have to go that way though that's some people's.
Approach it's fifty to sixty one thousand thoughts a, day,
yeah and the majority of those are the same frickin
thoughts over and over. Again, yes automaticity is, there and
so until there's, pain or until there's things like large
milestones of, events, breakups, deaths things like that that rupture,

(51:39):
you that's why like becoming more conscious of your language
patterns and more conscious of why DID i do that?
Thing why DID i do it that? Way and that's
why coaches that outside of, us that's why these these
tools like sound LIKE ai like all these things kind
of put. Together there's no one pill that does. It
it's it's about being able to be more conscious in
our lives in more way with that what is going

(52:01):
on in the inside or the outside is reflection on
what's going on in the, inside and that our thoughts
are powerful, things and we've had to really really watch.
That i've got SOMETHING i call The Recoding, journal teaching
people how to catch their, ants automatic negative, thoughts ants
as they come up anytime of, behavior any kind of
thing they say out loud or to it in their.
Head it's just sometimes you don't catch it on the

(52:21):
first or the second, one but the third time you
catch yourself doing. It so, wait, wait, wait, wait, wait
let's get that. Down let me write that. Down and
whatever that negative thought, was what are then the emotions
that were coming with? That was its? Sadness was?

Speaker 1 (52:34):
It?

Speaker 2 (52:34):
Rage was?

Speaker 1 (52:35):
It you? Know?

Speaker 2 (52:36):
Unworthiness and like just capturing, it crossing it out and
then rewriting what's the antithesis of? That what DO i want?
Instead so right, now in this present, moment which is
where everything is, created there's only the, now that power
of the. Now then, well let me just rewrite, that
and then what pauseitive emotions DO i want to implant,
it recode with that new coding that new rewired, statement

(52:56):
and then going in in, breathing taking it in a,
moment and then jumping into the future state of you
enjoying that, thought that, statement that emotion in real time
to be able to craft that for yourself and in
a point in time of putting it in your timeline
ahead of. Time so we have these abilities to do.

(53:18):
It and you, think, okay that's just one thought out
of maybe sixty thousand. Thoughts but the cool thing is
the more you do that and catch yourself and write
it down and do this little process which takes less
than five, minutes you start to rewire certain thoughts and
that catapults and like compounds into way more. Thoughts so
it doesn't the sixty thousand thoughts can be like overwhelming to,

(53:38):
people but just starts with one or two or three
catching every single day and rewiring them in the life conscious,
state and then working with somebody with like myself or
another coach to help rewire the rest of the stuff
that you don't consciously think, about like all the unconscious,
stuff and you mix that with cool technologies like you're
talking about sopholgio, sounds binural, beats deep breath work mixed
with hypnotherapy AND, Mlp and that's What i'm doing a

(53:59):
lot of ninety breath work with people combined with my
hypnotherapy and. Integration there, there there, are there's the big
cycle uh the uh one AM i, say psychau psych
drugs pharmat, sorry psychedelical ry psychedelic evolution going on, now
which is also helping people in many. Ways but also

(54:21):
like without the, integration you're just bringing stuff up to the,
surface just like breathwork. Does and without the integration of
the ability to learn how to recode that process and heal,
it it can it can just be you, know a
very difficult process of bringing all that stuff up.

Speaker 1 (54:34):
Again so, yeah, yeah, thanks it's. There there's a lot
of you, KNOW i think and you've heard, This i've heard.
IT i don't know who originated, it but you, know
people people spend more time planning their vacations than they
do planning their mind or their their their. Life and

(54:56):
AND i think, that you, know WHEN i, like it's,
possible completely possible to interrupt the unconscious, mind which is
controlling ninety eight percent of everything we. Do like it's
like your life is on, autopilot and people don't put
any thought into, That like how many times has your

(55:18):
heart beat in the last ten? Minutes how many blinks
have you? Done how many breaths have you? Taken How
like it's all happening on, autopilot and so's the rest
of your. Life and SO i love what you're talking.
ABOUT i love what you're. Doing. Man it's so crucially
important to help. PEOPLE i, MEAN i do. It you,
KNOW i help people in the same. Way it's so

(55:41):
crazy how similar our stories. Are but you, KNOW i
help a lot OF i found myself coaching a lot
of people BEFORE i finally started charging to coach, People so,
like you, KNOW i, mean but that's the thing, is
there are so many people that don't really put any

(56:01):
conscious thought into why their life, sucks why it's so,
bad why everything's always going, wrong you, know until they
get into enough, pain and you're one thousand percent. Right in,
fact my favorite quote is pain is the predecessor of all.

Speaker 2 (56:17):
Wisdom, yep oh, man, yep that's my Trath and it
doesn't have to be that. Painful life doesn't have to
be so damn. Hard we just it's about the opportunity
to acknowledge and accept and understand like. Deeper we aren't
taught this stuff in. School. Man we get this brain
and a heart and, emotions and there's no talk about.
That there's just the schools teaching you what to, think

(56:39):
not how to. Think and that's what my grandfather, did.
Right my grandfather exposed me to all this. Stuff is,
like oh, wait eighteen year learning about neuralinguistic, programming which
is basically what you Know Tony robbins learned early. On
he called it neural associative. Conditioning whole background is in
N lp and he's taking it way further than that
in many. Ways but this kind of, technology technology of the,
mind we're not getting given in an instruction manual for OUR,

(57:01):
dna our, brain our, thoughts our, emotions and so the
moment we that's what was fast out. Learning and we're
all in this together right where you AND i helping
one person is helping ourself and. Others so whether you
call yourself, coach facilitator or, whatever it's about realizing the inner.
World the work is inside and it can be. SCARY

(57:23):
i think the biggest thing is people don't like feeling.
Bad and what they don't understand is that all emotions, joy, love, sadness, rage,
anger all of them positive or negative you want to label,
them they are all. Gifts everybody needs to, learned like remember,
this they are all, gifts anger and, rage all these.

(57:44):
Things they're not who you. Are they're just data points
that are messages from the, body from the unconscious mind
that there's a message here to lean into and to
go inside, with not to, avoid not to shove under the,
rug not to you, know, Oh i'm just going to
do and do this. Later, no those emotions are come
up for a, reason and the more we just keep
like pushing them, away that creates dis ease in our

(58:06):
body and creates disconnection in our. Body and so that's
why we've got a lot of people on The instagram's
just drinking, coffee going from going from delta when they're
sleeping to getting up coffee, caffeinating go right up to
beta and they're missing theta and, alpha these beautiful. Spots
or they maybe go do some fifteen minutes of meditation
and all that and then get right back to. It

(58:26):
it's like, okay, WELL i did my meditation. Today i'm.
Good it's like there's a very different slow down and
we have the opportunity to be more conscious about every single, thought,
word and action that we. Take and it does take
a little bit of. Work it's a little unwinding of
how we do things so that we're not going based
on our. Programs so most people walking, around like you,
said auto on. Autopilot but unless it's a, big big

(58:48):
change in the life or they start to become more
aware and willing to do a little bit of the
leaning end of the hard, stuff it doesn't really.

Speaker 1 (58:56):
Change so we're here to, wait doesn't so talk about.
This i'm gonna pop it up on, screen talk about
Awakenth viking dot. Com i'm Gonna i'm gonna have that
scrolling across the. Bottom but talk about that what that
is and and you know why why you created?

Speaker 2 (59:16):
It oh, Boy, well LIKE i talked about ancient. WISDOM
i love The. Vikings i've always. Enjoyed i've always enjoyed
learned like watching The viking shows and all. That, yes
but like there's always something that got.

Speaker 1 (59:29):
Got.

Speaker 2 (59:30):
ME i JUST i just loved The vikings and and
learning from. Them so the MORE i dug into. It, yeah,
nice thanks Thanks. Tyler the MORE i got into, it
AND i like. You I've i've paid hundreds of thousands
of dollars for masterminds over the last ten. Years love.
Them they're, great and generally what was happening WAS i just, Noticed,

(59:53):
man it's kind of the same stuff again and. Again
we're in a, hotel we're doing these, presentations all that
good connection. Networking we'll go to an excursion here and,
there you, know go to travel to different. Places BUT
i had this download one day AND i was doing some.
MEDITATION i was like doing some oracle, CARDS i was
doing some some some just real sight, seeing AND i

(01:00:14):
have this. Download i'm a manifestor in human, design and,
man WHEN i get a, vision it just hits me.
Hard AND i got to record. It and SO i
just wanted to flip the script of. That it's, like
what if we're outside most of the, time getting a
digital detox in a beautiful, place And i'm getting rid
of the word. Mastermind we created an adventure for, entrepreneurs for,
leaders for, investors for people that are like at a

(01:00:35):
very high, level and let's go back to the primal
ways and bring in my favorite things, vikings, adventure, travel,
spirituality and self, Development, like let's do that while wrapping
it all in a container of, fund which is my.
Thing and so one of my favorite places in the
world Is. NORWAY i HAVE i have. TATTOOS i don't
know if you can. See the camera's not working, there

(01:00:55):
BUT i have ruins tattooed on my on my body
That i've learned. From and SO i the awaken The.
VIKING i had this idea of, like what if we
just took people into something really. Wild how about we
go to the shores Of norway in the fjords and
we go connect with the ancient wisdom really and we
get off the phones and we go row A viking ship.
Together we go shoot bow and. Arrows we learn how

(01:01:17):
to shield, wall we learn how to fight and defend
ourselves from an. Act we learn how to cook like
The vikings. Did we go live Like, vikings we dressed like,
them but we also do hot seat. Coaching we go
on incredible. Excursions we go wake up in the morning
and go coal plunge in the in the fjord and
then get in a beautiful suna looking at the gorgeous,
Place so how do we? Bond AND i call it

(01:01:38):
it's A viking initiation. Awaken The viking dot com is the,
website but it's really this initiation and WHAT i believe
that we've lost and so many ways are the rights of,
passages the boys becoming, men the girls becoming. Women we
don't have the, elders the, villages the challenges that take
us from boyhood to you, know, manhood and girlhood to
womanhood and like those. Things so with, initiation by going Into,

(01:02:02):
norway by looking and not The VIKING tv, stuff not
The hollywood, version but the real true you, know, mythos
and the learning about the, gods learning about the, ruins
these sacred, symbols and like learning how they had a
beautiful balance of masculine and. Feminine they would they would
let women were fighters alongside the. Men the women ran the,

(01:02:23):
farmsteads the, Money they ran, things not because they were,
subservient but because they wanted. To it was their gift
to share in their blessings and the. Mint and they
weren't just is, raping pellaging barbarians that everybody thinks. Of
they were very love to keep themselves in silk and
gold and keep themselves nice. Looking, yes they would dress
up in furs and all that as, Well but like

(01:02:45):
the vikings for they're portrayed out, there there's a lot
more to. It so when we take the time to
get past the myths and really dig into, this there's
unique initiations THAT i believe that we can all step,
into which is shedding the old self and then stepping
into a new version of Our but we got to
let go of the, tethers the, strings the things that
are holding us. Back, first do the unconscious, work the,

(01:03:05):
undoing the deeper work there emotionally and in our mind
and our Unconscious and as we lighten the load and
we're not taking all this baggage with. Us, is by the,
way a lot of the stuff is not even. Ours
it's from our, parents it's from our, grandparents it's from
programming all this other. Stuff then we have the opportunity
to step in and, say, well who AM i? Now
who doways desire to? Create what does that desire look?

(01:03:29):
Like and that's when it's easier to then craft your.
Life like people were saying they take more time to
plan their vacation than do their. Life, well it helps
making yourself get in touch With god's source whatever you
want to call. It and then taking the time isn't
taking the. Time it's, like oh, NO i get to create,
NOW i get to play with the universe and all
this MAGIC i have already been. Given and so that's

(01:03:51):
what the event is, about is doing this in a
fun container while also just having a ton of. Fun and,
like where else are you going to row a viking
ship with other entrepreneurs from all around the? World what
else are you going to get to learn about unique
ways of having meditations that you can do and tying
in ruins the power of this symbology into your logo
into your business to power it from a level of

(01:04:11):
things that we don't truly, understand but only the elders.
Do so that's what the magic. Was that's what the
ADVENTURE i.

Speaker 1 (01:04:17):
Created that is really, cool, dude that's really. Cool is
it for men only or primarily men and?

Speaker 2 (01:04:25):
Women so there is going to be a separate men's
one and a separate women's one in twenty twenty, six
that is for men and. Women we actually do have a.
Day so it's eight days and eight nights In gudvangen In,
norway in these beautiful. Areas but we have one day
where we separate the men and the women and we
have completely separate women's circles men's. Circles all. That we
bring everybody back together later, on but we really honor

(01:04:46):
that time and go through different, exercises of, course and
then last time the women got to row The viking
ship by, themselves and then the men got to row
The viking ship by, themselves and we trade it off
doing that really cool way to build ones and to
have a unique. Experience so, yeah, yeah it's just it's
like going back to The prima. Waste it's in THEIR.

(01:05:08):
Dna it's all in, Here so how do we unlock
that in a unique way that's not in a hotel
that doesn't have fake. Lighting we we're just outside getting.

Speaker 1 (01:05:15):
Dirty what if Like, tyler WHO i don't, KNOW i
hopefully he's still watching what? Like what if he wanted
to be there but he identifies as a. Woman it's
all welcome TO i LOVE i Love. Tyler he's really freaking.

(01:05:36):
Awesome so AND i always mess with of course all the.
Time so so he just he's. Laughing he's by the,
Way tyler is like six foot six he's he's, uh
he's a big. Dude so, so is there anything else

(01:05:57):
you would like to share with the audience before we
wrap this? UP i appreciate you coming on today and
sharing so much with with. Everyone, man this has been.
Awesome but is there anything you would like to share
with everyone prior to us wrapping this? Up?

Speaker 2 (01:06:17):
Mmm but first of, all thank, You, Like, i'm this
is so fun having, coffee having a great conversation and
sharing sharing this has been this is my. Joy so
thank you for helping me start my day stay down
amazingly like this is so great to, share like and
you're so comforting and you're so like if you're like,
home like very like self, safe, safe like very easy
to connect with and like you And i've not even

(01:06:38):
met in, person Like I'm i'm really excited to get
to know you. Better and thank you for the work
you're doing and how you've been spreading this for so.
LONG i THINK i think that the one thing would
be is is you listeners right? Now life doesn't have
to be so, hard slow down and just as as
scary as it can be to look in, sode to

(01:07:00):
look in the, shadows to look at like the stuff
that's painful a. Promise on the other side of, that
there is, resolution there is, Relief there is a whole
nother world and way of living that is more your authentic.
Self AND i think that's what we're ultimately looking to
get people to is compassion and forgiveness for, self right

(01:07:20):
because a lot of the stuff is not even not
so much about other, people but like forgiving yourself for,
mistakes for screw, ups for, failures. Whatever that stuff is
like loving yourself. More where love is fear does not,
exist where love is anxiety does not. Exist so the
more that you like literally take time to go, inward

(01:07:42):
to go enjoy who you are on the, inside that
is going to reflect in so many beautiful ways you
can't even imagine right, now the, source the, universe everything
is so much more. Powerful the more you lean into
your higher self and who you really are in there
and underneath this meat, suit it can just be. Business
everything can flourish so much more and it's just a beautiful.
Journey So i'm honored to be on this journey with,

(01:08:03):
you and just you, know go and take some breaths,
today maybe after watching this before you go into the next.
Task just like put your hand on your. Heart send
yourself some, love send yourself some, gratitude send your. HEAD
i have one one THING i have people do is
go into their brain and send. Gratitude go in and
be in the stillness of your heart and like connect
with your. Heart go into your, gut another part of your,

(01:08:23):
brain and then go to your. Soul all four of
these and create a, line a golden white line between
these and love them and send them so much gratitude
because they're taking care of us without having to do.
Much and so the more that we connect with these
different genius centers inside of us and getting ourselves aligned
every day is going to help make life so much.
Better SO i think that's what is to remind.

Speaker 1 (01:08:44):
People Aaron James, jager thank you so. MUCH i really
genuinely appreciate the wisdom and truths that you brought to everyone.
Today so thank you very much for. That we have
sixteen hundred and forty four people watching live right, now

(01:09:06):
so thank you to everyone who who shared this. Out
and make sure you go To awaken The viking dot
com and check out Everything aaron's got going, on and
go go figure out how to be the best version
of yourself, like thank, you it's.

Speaker 2 (01:09:26):
There, yeah, man thanks for the. Opportunity i'm, HERE i answer.
All i'm going live again today On. Instagram A J
yeager at A J yeager LIKE i love connecting and
LIKE i respond all my dms and all. That so,
again thank you so, much, Man i'm so so glad
that our comment Friend robert connected. Us shout out for connecting,
Us Robert. Kamandari thanks.

Speaker 1 (01:09:46):
Brother he's he's writing a chapter in our upcoming book
as a matter of, fact the Network. Effect oh he is.
Good good, there right there he. Is he's on the front. Cover,
Yeah rob's, good. Dude thank You. Rob all, right thank
you so, Much. AARON i appreciate. It i'm gonna wrap
this up and end the, show but if you would

(01:10:06):
hang out with me for a minute and we'll chat
AFTER i wrap this. Up, everybody make sure you go
over To awaken The viking dot, com Follow aaron at
Aj jaeger On instagram and, yeah get to know what
this guy is. Doing and thank you to everybody who's been,
here commented and shared this. Out if you haven't shared it,

(01:10:27):
out there is time to redeem. Yourself you can still
go ahead and share this out so thank you all
so much and we will see you. Later have a great.

Speaker 2 (01:10:37):
Day