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November 9, 2021 131 mins

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As a social media manager, Jesse Herman has gotten over 20 billion views for his clients. Now, Jesse is starting a crypto platform that allows users to stake crypto on creators and causes they want to support.

We also talk about what polarizing characteristics make for a successful creator, how to handle toxic trolls, and why Jesse is focused on creating a "free money platform" rather than a free speech platform.

P.S. I am on Jesse's new platform. Support me here.

Topics Discussed In This Episode:

  • [01:16] What Jesse Herman does
  • [02:36] Content creation behind the scenes
  • [04:06] Jesse’s story. Where it all started
  • [09:29] Growing Facebook pages for clients
  • [16:31] Advice to creators trying to produce viral content
  • [17:56] Process of hiring people
  • [20:30] Platforms to scale your business
  • [29:13] New finance app for social media platforms and how it works
  • [37:21] How to start receiving donations for your organization
  • [43:26] Customized social tokens
  • [53:22] Letsgo.finance platform launch date
  • [55:03] Monetization through donations
  • [1:00:49] How to get people to adapt to a new platform
  • [1:06:08] Charity sites vs. donations sites
  • [1:13:22] Setting up a mini-mask wallet
  • [1:19:02] Change in content creation over 15 years
  • [1:26:35] Identifying creators that have huge potential
  • [1:31:43] Taboo topics in crypto
  • [1:37:49] Controversy and polarization sales
  • [1:46:02] Platform moderation and the challenges social media companies face
  • [1:52:20] Polarization on the social media platform
  • [2:00:36] Social Media influence strategies
  • [2:03:40] Why Jesse prefers free money to free speech platform
  • [2:10:01] Building better or revolutionary systems?

Resources

How To Join LetsGo.Finance:

  1. Get a MetaMask Wallet and add the browser extension.
  2. Go to app.letsgo.finance and sign up for an account, while logged into MetaMask.

Support Brendon on LetsGo.Finance here:
https://app.letsgo.finance/profile/bdmarotta

Subscribe and support the show directly:
https://brendonmarotta.com/show/

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